Summary: Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book <a href="http://www.amazon.com/Lean-UX-Applying-Principles-Experience/dp/1449311652/ref=sr_1_1?ie=UTF8&qid=1431831657&sr=8-1&keywords=lean+ux">Lean UX: Applying Lean Principles to Improve User Experience</a>.<br> His daytime job is currently as Managing Director in Neo’s New York <br> City office. Previously, Jeff has led teams at TheLadders, Publicis <br> Modem, WebTrends, Fidelity, & AOL.<br> <br> Inspired by Lean and Agile development theories, Lean UX lets you focus <br> on the actual experience being designed, rather than deliverables. This <br> book shows you how to collaborate closely with other members of the <br> product team, and gather feedback early and often. You’ll learn how to <br> drive the design in short, iterative cycles to assess what works best <br> for the business and the user. Lean UX shows you how to make this change—for the better.<br> Frame a vision of the problem you’re solving and focus your team on the right outcomes<br> Bring the designers’ toolkit to the rest of your product team<br> Share your insights with your team much earlier in the process<br> Create Minimum Viable Products to determine which ideas are valid<br> Incorporate the voice of the customer throughout the project cycle<br> Make your team more productive: combine Lean UX with Agile’s Scrum framework<br> Understand the organizational shifts necessary to integrate Lean UX<br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="https://play.google.com/store/apps/details?id=com.podbean.business901&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5wb2RiZWFuLmJ1c2luZXNzOTAxIl0.">Android APP</a><br> Lean Sales and Marketing: <a href="http://business901.com/cap-do/">Learn about using CAP-Do</a><br> <a href="http://business901.com/e-books/lean-engagement-team/">Lean Engagement Team (More Info)</a><br>
