Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook.  On the show, you'll learn:  - Why Facebook Ad demographic targeting is expensive - Why you should use Facebook custom audiences to target users - How to get a low CPI (cost to install) - Plus, Sajad provides his top tip and key takeaway for the audience. If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here.   See acast.com/privacy for privacy and opt-out information.

On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio.  Today, you'll learn: - What the PLR business model is and how you can start to apply it - The benefits of PLR for content creators - How to negotiate the best fee for your PLR products - How to get started with selling your PLR products in 2018 - Alex's #1 tip on how to start using PLR to grow your own business If you want to start learning from Alex today, visit the following links: - http://www.problemio.com/business/business-and-marketing-books.html - http://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing. On the show you'll learn: - What mobile-first indexing means - What you need to know about the mobile-first index - How to prepare to be mobile-first index ready - How you can rank in a mobile-first world - How you can make sure that Google can easily find and index your mobile sites Plus as usual, Murat provides his top tips/key takeaways.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. On the show you'll learn: - What AMP (Accelerated Mobile Pages) is and why it's important for site speed - How to fix sites that are bloated with unnecessary code - The importance of optimising images on your site - The difference between a responsive image and an optimised image and how that impacts site speed - How you can improve the user experience on your site. Plus Jon provides his top tip/key takeaway. You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here. If you'd like to connect with Jon you can find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads. On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why. Marie also provides her top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com. Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: - Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: - Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processes - Pitfall #2: Deploying code you do not understand - Pitfall #3: GTM can make or break data quality - Pitfall #4: Treating data collection as an isolated silo in the organisation Plus as usual, Simo provides his top tip/key takeaway. If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population. On the show you'll learn: - What Dick means by the term "Ageing Business" - How physiological ageing impacts the customer journey - The stats in terms of the ageing population and the impact of that on business - How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing - Plus, Dick provides his top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018. - What Dave sees as the biggest digital marketing trends from 2017 moving into 2018 - What genuinely new marketing trends will come about in 2018 - The trends in how marketing is being managed today - The specific techniques and tools currently being used in SEO & AdWords Plus, as usual, Dave provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence. On the show, you'll learn: - What's happening in the world of AI right now & the possibilities available - How AI is being used to improve customer experience - How AI is being used within sales - How marketers are using AI - The downsides of AI and it's cultural impact Plus, Sam provides his top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing. On the show you'll learn: - If content marketing applies to all industries/sectors - The most important starting point for any content marketing campaign - How to drive email sign ups from whitepaper marketing - New ways to repurpose your content - Why webinars and seminars might be one of the most impactful marketing tactics you can try  - The most successful content marketing campaign that Charles has worked on - How to measure results of content marketing campaigns and set goals Plus, Charles provides his #1 key takeaway from today's discussion!  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Onlineto discuss search & content strategies. On the show you'll learn: - Some of the common mistakes that are made when it comes to content strategy - How businesses often have a lack of an actual strategy just jump straight into writing content - The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are - Why answering questions and solving problems is key to content creation - Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking! On the show you'll learn: - What growth hacking is  - Why Sean wrote his book, what inspired him and where the ideas came from - Companies that have used the growth hacking approach to gain success - The theory of "must-have-products" & how to build a sustainable user-base - Plus, Sean provides his top tips/key takeaways.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world. On the show, you'll learn: What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes. Plus, Jeremy provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast we have a very special show! In celebration of Wired Sussex's 10th Anniversary, Andy is joined by: Phil Jones, MD at Wired Sussex,   Jenni Lloyd (Director), Rebecca Groves (Head of Projects), Alex Morrison (Chair) and Jason Woodford, Board Member and our CEO at SiteVisibility On the show, you'll learn:  Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed to developing digital businesses. The key risks and opportunities for the digital economy over the next 3 years. Why 5G is one of the biggest opportunities for digital businesses. Plus, as usual, each guest provides their top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!) - Whether it's possible for consumers to avoid being brainwashed by marketing - Why it's important for marketers to consider the context in which users are being asked to make conversion choices - How using comparisons can be useful a useful technique when launching new products - Why you should apply framing and bracketing techniques to all areas of your marketing  See acast.com/privacy for privacy and opt-out information.