Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing. On the show you'll learn: - If content marketing applies to all industries/sectors - The most important starting point for any content marketing campaign - How to drive email sign ups from whitepaper marketing - New ways to repurpose your content - Why webinars and seminars might be one of the most impactful marketing tactics you can try - The most successful content marketing campaign that Charles has worked on - How to measure results of content marketing campaigns and set goals Plus, Charles provides his #1 key takeaway from today's discussion! <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
