Internet Marketing: Insider Tips and Advice for Online Marketing

Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.In this episode:06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.10:01 Using AI for daily data analysis and Chat GTP customizations.15:51 Ethical and legal concerns regarding data protection and plagiarism.20:02 Challenges of validating large language models' reliability. Resources mentioned in this episode:  EverydayAi podcastPrime Prompt Polish ChatGPT course: https://podPPP.comMoz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’  More about our guests: Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally. Connect with Chima here:https://moz.comhttps://www.linkedin.com/in/chima-mmeje/@chimammeje  Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows. Connect with Luke here:https://twitter.com/Lgoshhttps://www.linkedin.com/in/luke-gosha/@Lgosh  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.   Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!In this episode:08:10 Paid social ads - your invitation to new potential customers.12:45 Why it’s important to consider ad placement and design for attention on different platforms.14:11 Repurposing content, and reaching wider audiences through video.19:56 Ads create sense of belonging and story.21:49 How and why analysing target customers for best engagement is so important. Resources mentioned in this episode: Northbeam – weekly newsletter for platform dataThinkbox – video specific data insights/events  More about our guests:Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Connect with Danielle here: https://www.linkedin.com/in/danielle-gipps-7aa098110/ Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies. Connect with Carla here: https://www.linkedin.com/in/carla-rovaris-793831b6/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.In this episode:08:39 AI imagery - discussing trust and human instinct.10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.15:17 Using AI to create graphic or animated content saves time but may lack human essence.18:24 Prototyping for persuasion and experimentation, repurposing for investment. Resources mentioned in this episode:Search Engine JournalStory Worthy by Matthew DicksSteal Like an Artist by Austin Kleon  More about our guests:Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Connect with Karim here: https://www.clickthrough-marketing.comhttps://twitter.com/KarimAdibPRhttps://www.linkedin.com/in/karimadib/  Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.  Connect with Mauel here: https://twitter.com/manu_madedduhttps://www.linkedin.com/in/manuel-madeddu  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.In this episode:07:30 The purpose of reporting is action-oriented.09:32 Seeking examples for data-driven content strategy.13:36 Questioning threshold for transitioning from Google Sheets.18:10 Algorithms pace making insights difficult and needs monitoring.20:53 Identifying opportunities and tools for business growth. Resources mentioned in this episode: Chat GTP https://chat.openai.com/auth/loginGoogle sheet tips – blog by Ben Collins https://www.benlcollins.com/  More about our guests:Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day. Connect with Matt here: https://twitter.com/MattGreenwoodGShttps://www.linkedin.com/in/matt-greenwood-53931094 Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden. Connect with Nabeel here: http://www.linkedin.com/in/nabeelt87/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.In this episode:04:27 Research, writing, and personal qualities in learning.11:51 Understanding customer emotions for effective content strategy.15:28 Involving interviewees, preparing questions, showing impact.20:42 AI's potential and ethical concerns.27:22 The impact of unconventional inspiration. Resources mentioned in this episode: Into The Woods by John YorkeThey Ask You Answer by Marcus Sherridan More about our guests:Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.Connect with Araminta here: https://www.linkedin.com/in/aramintarobertson/https://www.mintcopywritingstudios.com/ Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses. Connect with Fiona here: https://www.linkedin.com/in/fiona-brennan/https://www.indiessentials.co.uk  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this episode:03:41 Discovering skills, interests, and transition to marketing.07:28 Client insights are invaluable for marketing strategies.12:09 Embrace moments, capture ideas, face challenges creatively.16:54 Momentum and small wins lead to success. Resources mentioned in this episode:The E-Myth by E GerberQuiet by Susan CainCreativity Inc by Ed CatmullTrash Theory  More about our guests:Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.Connect with Andi here: https://www.linkedin.com/in/andijarvis/?originalSubdomain=ukhttps://eximomarketingstrategy.com/Threads @Andijarvis  Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy. Connect with Katie here: https://www.linkedin.com/company/katie-lingo/katie@katielingo.co.uk www.katielingo.co.uk  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.In this episode:00:00 Trends in online PR and marketing.05:57 Successful digital PR should involve more than just backlinks.13:29 Journalists face intense pressure handling overwhelming PR.14:47 Encouraging personalized journalist relationships.19:54 Closing remarks: guests recommended resources.Resources mentioned in this episode:TikTok trendsFlipboardGrapevine newsletter More about our guests: Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links. Connect with Cheryl here: https://www.linkedin.com/in/cheryl-crossley-57037264https://www.idhlgroup.com/about/who-we-are   Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.  Connect with Sarah-Jane here: X @sarahjanepr https://www.wearenorth.co.ukhttps://www.linkedin.com/in/sarah-jayne-taylorson/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.   Hosted on Acast. See acast.com/privacy for more information.

We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or viahttps://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.EXCLUSIVE LISTENER GIFTSRobert is giving 3 free resources for listeners of this podcast.Hit creativeagencysuccess.com/sitevisibility where you’ll find: A link to download Robert’s book, ‘The Practical Agency’ A guide to creating Capabilities Presentations The opportunity to book in an Agency Profitability Accelerator call Referenced in this episode: [Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q [Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2n Connect w/ Robert/Creative Agency Successcreativeagencysuccess.com/sitevisibilityConnect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by our former host, Kelvin Newman.Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.…and it’s about to get even bigger.Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.COMPETITIONKelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.To enter, email Kelvin at kelvin@brightonseo.com with the subject line ‘Podcast Competition’ and note the day you want to attend in the email.Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards.Connect w/ Kelvin/brightonSEO: us.brightonseo.com https://twitter.com/brightonseo https://www.linkedin.com/company/brightonseo/ https://www.linkedin.com/in/kelvinnewman Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.In this episode we discuss: The benefits of adopting video recording tools like Loom Motivations behind his upcoming book, ‘Scaling’ The duality of life How to relax before going on camera Practising vs. publishing What is screen presence? Referenced in this episode: https://www.loom.com/ https://www.8figurefirm.com/ [Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw [Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters [Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ [Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y [Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8i Connect w/ Armando/Leduc Entertainment: https://www.leducentertainment.com/ https://www.youtube.com/user/sketchycharacters Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013. In the episode we discuss: The concept of mentorship vs. asynchronous mentorship The benefits of hiring pirates vs. romantics What’s not taught in business school? Creating your own roadblocks to force reevaluation of your products and services Immersing yourself in industry research to accelerate your growth Functionality that’s been critical to the reliability of GreenPal’s platform Referenced in this episode: [Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz [Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35 [Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW [Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0 [Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj Connect with Bryan/GreenPal: https://www.yourgreenpal.com/ https://www.linkedin.com/in/bryan-clayton-a96b33214 https://www.instagram.com/bryanmclayton/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/ https://uqr.me/ https://apps.shopify.com/coupon-detective https://apps.shopify.com/promopirates https://apps.shopify.com/cleancart https://www.capterra.co.uk/ https://www.g2.com/ Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.In the episode we discuss: How to create a culture that embraces change How to approach challenging conversations with a business partner How to respond when in receipt of feedback How to embrace creativity in business The importance of giving your people time to think Connect with Claire, Phil & Corporate Punk:https://corporatepunk.com/Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.