Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.  In this episode we discuss: How Sprout Social create their annual Index Report What are the preferred methods of customer service communication in the UK & Ireland? Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service? Are businesses asking too much of social media managers? Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality? Referenced on this episode: The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/ The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/ CONNECT WITH CAT/SPROUT SOCIAL: https://sproutsocial.com/ https://twitter.com/sproutsocial https://twitter.com/Cat_grl CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT*Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss: Seeking closure and not the close The two most important skills required in modern sales roles Where automation should and shouldn't be used in sales How to surface authenticity in automated emails Referenced on this episode: https://ontraport.com/ https://www.pipedrive.com/ https://www.close.com/ https://circle.so/ CONNECT WITH KEVIN: https://www.linkedin.com/in/kevinesnow/ https://www.time-on-target.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss: The dangers in writing too early The pros and cons of documenting your storytelling journey What is neurorestriction? Have the fundamentals of storytelling changed? The benefits of having a feedback buddy Principles to apply for successful storytelling in business Referenced on this episode: [BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW [BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY CONNECT WITH ANDREAS: https://www.linkedin.com/in/andreas-loizou-66b68644/ https://margatebookie.com/ https://twitter.com/margatebookie CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss: How Skyler's background in computer science shaped his approach to topic clustering What are the benefits of topic clustering? What's the role of a content strategist with respect to topic clustering? The biggest obstacle when scaling content strategy How to approach keyword research for emerging topics, trends or new industries Referenced on this episode: https://blog.hubspot.com/marketing/topic-clusters-seo https://superpath.co/ https://ahrefs.com  CONNECT WITH SKYLER: https://www.linkedin.com/in/skylerreeves/ https://ardentgrowth.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.  In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV ads TV advertisers that became filmmakers How creative freedom has changed for videographers since the 80s Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!) Referenced on this episode: Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan Levi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser Cinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAI Red Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r Verizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies Hovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid United Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn  CONNECT WITH THE LUKE/HIGHTOWER VIDEO: https://www.hightower.video/ https://www.linkedin.com/in/lukecairns/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.  Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss: How Rob & Kennedy found their way into the world of email marketing via show business What is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio? Grubby email marketing techniques to avoid What's more important than the subject line when with respect to email open rates? Techniques to help reduce the friction of writing frequently How to utilise the S L O framework Referenced on this episode: Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/ The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp  CONNECT WITH THE EMAIL MARKETING HEROES: https://emailmarketingheroes.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.In this episode, we discuss: The impact that working from home has on comradery What can contribute to lower energy levels when working from home? How journaling helps with productivity Overcoming the fear of saying 'no' to people Referenced on this episode: [Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb [Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb  CONNECT WITH MIKE:https://www.facebook.com/SlackOffAtHome/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.In this episode, we discuss: Can overpreparation can kill a good story? How to use silence to your advantage in interviews Questions that help surface a guest's best stories How long does it take before the true benefits of podcasting start to pay off? How to gain trust from listeners Referenced on this episode: https://krisp.ai/ https://www.noagendashow.net/ https://www.jumblethink.com/podcast [Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/ CONNECT WITH JEREMY/COMMAND YOUR BRAND: https://www.jeremyryanslate.com/ https://commandyourbrand.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.  ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss: Can you developer a career in AI if you don't have a technical background? What is an AI summer? The argument for why you should be considering investing in AI solutions before it's too late Why business investment in AI training is essential The benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative?  Referenced on this episode: https://www.weforum.org/ https://www.parliament.uk/about/mps-and-lords/members/apg/ https://www.mckinsey.com/ https://www.ibm.com/watson https://courses.helsinki.fi/en/aytkt21018/126531969 https://www.pwc.co.uk/contacts/m/maria-axente.html https://london.theaisummit.com/ https://theodi.org/person/caroline-gorski/ https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle https://concured.com/  CONNECT WITH KATIE/AI IN BUSINESS: https://www.aiinbusiness.co.uk/ [Book] AI Strategy for Sales and Marketing by Katie King: [Book] Using Artificial Intelligence in Marketing by Katie King:  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility  If you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.In this episode, we discuss: How far in advance is 'the future'? The difference between creativity and innovation The importance of structure in creative processes What are 'Pirates in the Navy'? What is innovation philosophy? The difference in cultivating innovation in start-ups vs large corporations Should everyone in a company be responsible for innovation?  Referenced on this episode: [Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH [Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL [Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM  CONNECT WITH TENDAYI/STRATEGYZER: https://www.strategyzer.com/ https://tendayiviki.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand. Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.In this episode, we discuss: How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the space of 5 years Is growing a 7-figure business on Amazon as achievable now as it was in 2015? What are the biggest challenges faced when selling on third-party platforms? The concept of firing bullets before cannons when attempting to validate your Amazon business ideas Do you have to have a paid advertising budget when launching a business on Amazon? The fundamentals of successful product listing pages How important are videos in product listings on Amazon?  Referenced on this episode: [Book] The Four Hour Work Week by Tim Ferriss: https://amzn.to/3KIhnjO https://www.helium10.com/project-w/ [Book] The Everything Store by Brad Stone: https://amzn.to/3IenhY6 [Book] Good To Great by Jim Collins: https://amzn.to/36mqeJ6  CONNECT WITH SETH/BRAND EXPAND: https://brandexpand.us/ seth@brandexpand.us  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform. In this episode, we discuss: How to best learn about cryptocurrencies How to build trust in the crypto market How to plan the launch of a cryptocurrency Obstacles faced when launching a cryptocurrency CONNECT WITH MIKE/KODA: https://koda.finance/ https://discord.com/invite/FBgEmJmHuc https://twitter.com/coinkoda https://www.linkedin.com/in/michael-fiebig-1637917b/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022. In this episode, we discuss: What is the difference between affiliate marketing, partnership marketing and influencer marketing? The impact of the pandemic on the affiliate marketing industry Affiliate tracking methods in 2022 What are the foundations businesses need in place to be successful with affiliate marketing? How to be a great affiliate manager The importance of affiliate sales pages What can cause affiliate campaigns to fail? Referenced on this episode: https://traffictribe.com/ https://sparkbyclickbank.com/ https://getcake.com/ https://www.tune.com/ https://www.kibocodeaccess.com/ CONNECT WITH DOMINICK/CLICKBANK: https://www.linkedin.com/in/dominick-keenan-43211462/ https://clinkbank.com/podcast https://www.linkedin.com/company/clickbank/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover on the podcast, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.In this episode, we discuss: Max' evolution from blogger, to podcaster to network host Why have larger corporations become so interested in utilising podcasting to support their business growth? How important is editing when launching a podcast? The challenges faced by podcast publicists The unexpected benefits of podcasting Referenced on this episode: https://podfestexpo.com/ https://podmatch.com/ https://www.blogtalkradio.com/ https://computersfortheblind.org/ [Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3Ik6N1y https://pod.co/the-advertising-hour/15-a-conversation-carousel-with-maxwell-ivey-a-k-a-the-blind-blogger CONNECT WITH MAX: https://theblindblogger.net/ justask@theblindblogger.net http://wyexcuse.com/ https://www.linkedin.com/in/maxwellivey/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.In this episode, we discuss: Can you expect the same level of return from Facebook Ads as you could 5 years ago? How Clients and Clicks secured their first $1million per month Facebook Ad client Lessons learned from managing $1million Facebook Ad clients The differences in working with $5k, $10k and $100k per month Facebook Ad clients What triggers should determine when you consider scaling up Facebook Ads? How to practically scale up your Facebook advertising CONNECT WITH PAUL/CLICKS AND CLIENTS: https://www.clicksandclients.com/ https://www.linkedin.com/in/paulrakovichceo/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.