Internet Marketing: Insider Tips and Advice for Online Marketing

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.  In this episode we discuss: Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr The pros and cons of AI/ML advancements in paid media Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business? The key differences between automated and smart bidding features  Referenced on this episode: PPC Chat on Twitter: https://officialppcchat.com/ PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/ StreamYard: https://streamyard.com/ Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ  CONNECT WITH FREDERICK / OPTMYZR https://www.optmyzr.com/ https://twitter.com/siliconvallaeys  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!In this episode we discuss: Why storytelling skills are key in turning insights into actions Common pitfalls to avoid when trying to understand user behaviour Questions to ask yourself before investing in analytics software How to build your storytelling narrative How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours Frameworks, resources and tools that can help you on your journey Referenced on this episode: Peter Fader: https://twitter.com/faderp Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw Adam Grant: adamgrant.net Looker: https://looker.com/ QuantumMetric: https://www.quantummetric.com/ Never Split the Difference by Chris Voss: https://amzn.to/3c7x706 Michael Bernoff: https://michaelbernoff.com/ CONNECT WITH MICHAEL / INFOTRUST https://infotrust.com/ https://www.linkedin.com/in/mloban/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.  Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss:  How SEO automation has developed over the last decade How AI and ML can be used to help scale content production Software and services to help you get started with SEO automation projects SEO automation software recommendations that will help you stay on top of critical technical SEO problems Why using automation in outreach might not be the best idea How Nitin would like to see SEO automation used in the future  Referenced on this episode: OpenAI: https://en.wikipedia.org/wiki/OpenAI DeepL: https://www.deepl.com/en/translator ContentKing: https://www.contentkingapp.com/ Little Warden: https://littlewarden.com/ RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.html OnCrawl: https://www.oncrawl.com/ SpeedCurve: https://speedcurve.com/ Sistrix: https://www.sistrix.com/ Screaming Frog: https://www.screamingfrog.co.uk/  CONNECT WITH NITIN / BOTPRESSO https://www.linkedin.com/in/nitman/ https://twitter.com/_nitman https://botpresso.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.In this episode we discuss: Where does the term 'challenger brand thinking' come from? Examples of challenger brand thinking The difference between brand challengers and disruptions The difference between USPs and UHBs How well-established companies can redefine their beliefs for modern marketing success Do uniquely held beliefs have to be approached in a top-down manner? Referenced on this Episode: [BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos Tony's Chocolonely: https://tonyschocolonely.com/ Who Gives a Crap: https://uk.whogivesacrap.org/ [BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz [BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl [BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd Connect with Paul/Ape Creative https://www.apecreative.com/ paul@apecreative.com CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.In this episode we discuss: Salesflare's mission and who their product is a good fit for The #1 difficulty for salespeople in respect to CRMs How salespeople can use their WFH environments to demonstrate authenticity and build better connections The concept of 'digital body language' and tools that can help people understand this language How salespeople have to adapt their approach to self-motivation Tools and processes to help improve your sales productivity and workflow How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare? Referenced on this episode: https://blog.salesflare.com/remote-sales https://attach.io/ https://www.docsend.com/ https://betterproposals.io/ https://www.signnow.com/ https://youcanbook.me/ https://calendly.com/ https://zapier.com/ https://www.integromat.com/ https://www.dux-soup.com/ CONNECT WITH JEROEN/SALESFLARE: https://salesflare.com/ https://www.linkedin.com/in/jeroencorthout/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.  In this episode we discuss: Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn connections is optimal and manageable? Is LinkedIn Group engagement worth it? The best times to post on LinkedIn Why you should post natively and consider spending more time on using all the characters available to you How many hashtags should you use in a LinkedIn post? How to optimise your personal profile and LinkedIn company pages Should you invest time in creating LinkedIn Stories? How do you access LinkedIn Live? How to access LinkedIn Newsletters How to make the best use of LinkedIn's name pronunciation feature  Referenced on this episode: https://everyonesocial.com/ https://www.agorapulse.com/ https://www.hootsuite.com/ Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html https://streamyard.com/  CONNECT WITH VIVEKA / VENGRESO https://www.linkedin.com/in/linkedinexpert/ https://vengreso.com/ https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by PJ Taei, Founder of Uscreen.Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.In this episode we discuss: The growth in creators launching their own channels and networks How the pandemic has impacted monetisation of VOD content Industries seeing increased VOD adoption How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube VOD membership and marketing features and functionality When launching your own VOD is most beneficial Obstacles to launching a VOD channel How immersive VOD can be enabled through wearable technology Referenced on this episode: https://www.soul-cycle.com/ https://yogawithadriene.com/ https://fwfg.com/ https://magicstream.com/ https://getbackup.tv/ https://www.sarahbethyoga.com/ https://bspokeindoorcycling.com/ https://www.birdietime.tv/ https://www.faderpro.com/ https://naturallysassy.co.uk/ https://therealmaxwell.com/ https://www.signature.tv/ https://www.muzzybbc.com/ https://www.artforkidshub.com/ CONNECT WITH PJ / USCREEN https://www.uscreen.tv/ https://www.linkedin.com/in/pjtaei/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.In this episode we discuss: How the pandemic has accelerated experimentation within live streaming New capabilities in cross-platform and cross-profile live streaming Monetisation models being used within live streaming How influencer marketing extends into live streaming opportunities Referenced on this episode:Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU CONNECT WITH STEVE / PUSH LIVE https://www.push.live/ stevem@push.live CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.In this episode we discuss: How Christine commits to authenticity in her writing and how writers, journalists and marketers can too Using feedback from your audience and vulnerability in your writing to improve your communication The best way to approach and work with influencers The current state of authenticity and social media Examples of people and brands that do a great job of leading with authenticity Referenced on this episode: [Book] Mom AF by Christine Michel Carter [Book] Not Just Black and White by Dr Anni Reinking [Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter [YouTube Channel]: Dhar Mann Grammarly writing assistant Help a Reporter Out Trello CONNECT WITH CHRISTINE: https://christinemichelcarter.com/ https://www.facebook.com/christinemichelcarter/ https://www.instagram.com/cmichelcarter/ https://twitter.com/cmichelcarter https://www.linkedin.com/in/cmichelcarter/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're pleased to be joined by one of our clients, See Your City.See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.In this episode we discuss: See Your City's mission within the tourism sector Training and motivating employees to adapt communication skills for Zoom The challenges (and solutions) when trying to recreate offline experiences online The important distinction between employees technical ability and capabilities Techniques to help keep people engaged in online experiences The importance of having moderators to facilitate customer engagement during online events Referenced on this episode: https://shadow.tech/CONNECT WITH SEE YOUR CITY: https://seeyour.city/ https://www.instagram.com/seeyourcity1/ https://twitter.com/seeyourcity1 https://www.facebook.com/seeyourcity1 CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.In this episode we discuss: What we can learn from comedians about brevity in communication Scenarios where humour can help you deliver important messages What 'stacking' is and how it can impact communication How self-deprecation can create an environment that brings people together Using stand-up practices and building self-confidence Referenced on this episode: [Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA [Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8b CONNECT WITH KIRSTY / ROAR TRAINING: https://www.kirstyhulse.com/ https://www.linkedin.com/in/kirsty-hulse-01337a1b/ https://twitter.com/Kirsty_Hulse https://www.instagram.com/kirstyhulse/ https://roar.training/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Happy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.In this episode we discuss: How and why Alex ended up working in the niche space of B2B WordPress design and development How Alex manages the balance of creativity and commercial balance within his design and development teams How setting client expectations on how to give feedback can improve end results The major differences between B2C and B2B websites The role of customer journey mapping in B2B website building Why hiding pricing information on your B2B website might not be such a good idea Referenced on this episode: https://wpengine.co.uk/ https://www.cloudflare.com/ https://yoast.com/wordpress/plugins/seo/ https://rankmath.com/ https://www.gravityforms.com/ https://www.drift.com/ https://segment.com/ 2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be https://www.mitie.com/ https://kadence.com/ CONNECT WITH ALEX / 93DIGITAL https://93digital.co.uk/ alex@93digital.co.uk https://www.linkedin.com/in/alxprce/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.In this episode we discuss: David's experience and lessons in transforming into the career of coaching David's recommendations on finding the 'best' coach for you The important differences between coaching and therapy Common distractions for business owners and CEOs and how to overcome them David's #1 tip for business owners and CEOs to help improve focus Whether or not David think it's still possible to take control of our declining attention spans CONNECT WITH DAVID / Focus.CEO David's gift basket for our listeners can be found at: https://focus.ceo/gift2/ David's website: https://focus.ceo/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.In this episode we discuss: The difference between AI and ML The pros and cons of using AI for personalisation How AI is being used in the space of content production Why PPC might be the channel most impacted by AI in the future Kasia's hopes for the application of AI in marketing in the future CONNECT WITH KASIA / Brainpool AI https://brainpool.ai/ https://www.linkedin.com/company/brainpool-ltd/ https://twitter.com/brainpoolai https://www.facebook.com/brainpoolai/ https://www.linkedin.com/in/kasia-borowska-79a82147/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.In today's episode we discuss: The marketing limitations of online course platform Tom's recommended software for building your own landing page and checkout processes Why you might need to give some thought to launching your course on Udemy Ad copy principles that work best when marketing online courses Evergreen trends and principles to follow in the world of online courses CONNECT WITH TOM: https://smartbrandmarketing.com/ https://wemarketonlinecourses.com REFERENCED ON THIS EPISODE: Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses ConvertKit: https://convertkit.com/ ThriveCart: https://thrivecart.com/ Zapier: https://zapier.com/ Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.