Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.In this episode we discuss: Martin's early lessons in customer service from working in his father's opticians in Glasgow How 'cost-to-serve' financial models impact customer-centricity Why businesses to focus on being people-first before being able to become customer-first Examples of how to empower your employees to be customer first Is customer service better in the US than in the UK? Is Amazon a customer-centric brand? How to offer best-in-class eCommerce experiences Referenced in this episode: Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4k Martin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4Rz Martin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/ Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/ https://www.patagonia.com/home/ https://www.homedepot.com/ https://ao.com/ https://www.hotelchocolat.com/uk CONNECT WITH MARTIN / CUSTOMER FIRST GROUP https://martinnewman.co.uk/ https://www.linkedin.com/in/martindnewman/ https://twitter.com/martinnewman CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all feedback and guest recommendations, please email Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable. In this episode we discuss: How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become The steps Jordi and his co-founders took to create the first Factorial MVP How Factorial approached their international marketing strategy Factorial's features and functionality that support employee satisfaction, well-being and retention How Factorial's employees help to shape the development of its software Factorial's plans for enhancing its software through the use of AI Are we experiencing the early signs of a fundamental shift in the way HR is viewed? OFFER:Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibility CONNECT WITH JORDI / FACTORIAL https://factorialhr.co.uk/ https://www.youtube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jg https://www.linkedin.com/company/factorialhr https://www.instagram.com/factorial_hr/ https://twitter.com/factorialhr https://es.linkedin.com/in/jordiromero CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them. In this episode we discuss:  What led to Jenni dedicating her focus to internal communications and founding Redefining Communications What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication' How to identify resolvable surface-level issues vs. deep rooted cultural communication problems Quick communication fixes that make us all cringe! What are the similarities and differences in communication issues faced by SMEs and large corporations? The right and wrong ways to surface information from employees (avoid survey fatigue!) What causes employees to distrust your communication Should social affairs and politics be discussed at work? Referenced on this episode:Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137 CONNECT WITH JENNI / REDEFINING COMMUNICATIONS https://redefiningcomms.com/ https://twitter.com/mrsjennifield https://www.instagram.com/jennifield/ https://www.linkedin.com/in/jennifield/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.In this episode we discuss: Robert's early learnings from virtual staffing in the real estate sector How access to remote workers and virtual assistants has evolved over the last decade Examples of businesses that Rocket Station has helped to grow using VAs Industries that lend themselves more naturally to the use of VAs for scalability How Rocket Station built their network of VAs from the Phillipines Why do Rocket Station offer service contracts and how does this differ from finding a VA yourself? Can you create a unique company culture, virtually? Robert's recommended workflow and communication tools Referenced on this episode: https://www.gliffy.com/ https://www.lucidchart.com/ https://app.diagrams.net/ https://www.smartdraw.com/ https://www.ringcentral.co.uk/ https://www.8x8.com/ CONNECT WITH ROBERT / ROCKET STATION https://rocketstation.com/ brooks@rocketstation.com CONNECT WITH SCOTT scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss: Have the principles for gleaning customer insight changed over the last 20 years? What makes an insight insightful? The 5 sources of data you need for meaningful marketing analysis What's the #1 obstacle that prevents customer insight from being gleaned? Why monthly or quarterly marketing targets might actually prevent remarkable marketing Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights Referenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ [Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L [Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn Jolt by Richard Tyler: https://amzn.to/3voHyoo  CONNECT WITH CHRISTINE / SOPHIA MARKETING https://uk.linkedin.com/in/drchristinebailey https://twitter.com/christinebailey https://www.sophiamarketing.co.uk/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.In this episode we discuss: How Career Ready helps young people in the UK access employment Tokunbo's first year goals as Career Ready's CEO How Career Ready harnessed the advocacy of alumni to showcase the importance of their work How the pandemic accelerated Career Ready's use of technology to engage young people What is social mobility? A breakdown of Career Ready's services for employers and young people and how to access them Referenced on this episode: https://www.impetus.org.uk/youth-employment-group https://careerready.org.uk/career-ready-at-18/ https://www.sitevisibility.co.uk/career-ready-case-study/ CONNECT WITH TOKUNBO / CAREER READY https://careerready.org.uk/ https://twitter.com/toksytweets CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.In this episode we discuss: Is there a gap in marketing sophistication in Australia vs the rest of the world? How Mikes's approach to identifying trends and topics has changed during the pandemic How Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads' Red flags to look out for when considering a new client-agency partnership Are customers losing access to their data because of Google's increased adoption of AI? How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' features Referenced on this episode: [Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fu https://www.descript.com/ https://otter.ai/ https://copysmith.ai/ https://www.copy.ai/ https://www.trypencil.com/ https://writesonic.com/ https://en.wikipedia.org/wiki/GPT-2 CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY https://www.websavvy.com.au/ https://agencysavvy.com/ https://gafcourse.com CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss:  How Joseph applied his direct response marketing experience to pivot into creating funny sales videos How the Harmon Brothers inspired Joseph and his team to 'find their funny' How to create funny sales videos even if you don't consider yourself a funny person The similiarties and differences between creating infomercials and funny sales videos What you need in the first 5 seconds of a video to capture someone's attention What causes users to get bored, lose attention and stop watching your online videos Managing the balance of being disruptive without being distasteful Techniques for repurposing sales videos into snippets for paid social ads How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos Referenced on this episode: https://www.pro-creative.com/ https://harmonbrothers.com/ https://www.drybarcomedy.com/ CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM https://funnysalesvideos.com/ https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767 https://www.linkedin.com/in/wilkinsjoseph CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.**UPDATE**Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.In this episode we discuss: What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates? How might the Core Web Vitals impact roles of SEO professionals? A description of what the 3 key Core Web Vitals are What are 'page experience signals'? Why business owners and webmasters may need increased development budgets in 2021/22 How to benchmark your current performance and tools to help analyse performance against Core Web Vitals How will you know if your site is impacted by the Core Web Vitals update? Referenced on this episode: https://search.google.com/search-console/about https://developers.google.com/speed/pagespeed/insights/ https://web.dev/vitals-tools/ https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en https://developers.google.com/search/blog/2020/05/evaluating-page-experience https://developers.google.com/search/blog/2020/11/timing-for-page-experience CONNECT WITH MARCOS: marcos.martin@sitevisibility.com https://twitter.com/markookami https://www.linkedin.com/in/marcos-alvarez-martin CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest... Hosted on Acast. See acast.com/privacy for more information.

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to: Know exactly how each marketing activity and channel contributes to sales Optimize their funnel View all their key metrics, trends, and marketing budgets in one dashboard Analyze and optimize paid campaigns Credit every single marketing activity, from paid campaigns to newsletters and content For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up. In this episode we discuss: Oribi's origin story How Oribi helps business owners and marketers collect useful marketing data without the need for developers What Oribi does differently to Google Analytics A breakdown of Oribi's key features and functionality How Oribi uses AI to surface marketing insights Who is Oribi best for? The considerations behind Oribi's key marketing messages (Google Analytics is old!) CONNECT WITH IRIS / ORIBI https://oribi.io/ https://www.facebook.com/getoribi/ https://twitter.com/getoribi https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g https://www.linkedin.com/company/oribi https://il.linkedin.com/in/irisshoor CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production. In this episode we discuss: How mobile journalism inspired Daryl to become a smartphone video marketing advocate The key lessons Daryl has taken from mobile journalists and applied to marketing How Daryl created his first marketing video from his smartphone The importance of learning to take imperfect action Common obstacles in creating smartphone videos and how to overcome them Can SMEs use smartphones for live-streaming? Ideas for how SMEs can start small in their video marketing experimentation Referenced on this episode: https://uk.cfm.net/ https://www.powertutors.co.uk/ https://lovicklifecoach.co.uk/ https://en.wikipedia.org/wiki/Steven_Soderbergh Lady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58  https://www.kinemaster.com/ https://luma-touch.com/lumafusion-for-ios-2/ https://gopro.com/en/us/shop/quik-app-video-photo-editor CONNECT WITH DARYL:https://smartphonevideo.marketing/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.In this episode we discuss: Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped Uncapped's mission to provide an alternative fundraising option for growing businesses The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options The VC community and media response to Uncapped How case studies have been critical to establishing trust for Uncapped Referenced on this episode:https://wise.com/CONNECT WITH ASHER / UNCAPPED: https://www.weareuncapped.com/ https://twitter.com/weareuncapped https://www.linkedin.com/company/weareuncapped/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss:  What happens in the intersection of product and marketing at FreshBooks Examples of marketing that's built-in to products What SaaS product marketers can learn from the gaming sector What can marketing teams learn from product teams and vice versa When to target broad audiences vs. when to go feature-specific  Referenced on this episode: https://looker.com/ https://trello.com/  CONNECT WITH PAUL / FRESHBOOKS https://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://www.freshbooks.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.  In this episode we discuss: Characteristics of successful social media teams How the social media marketer role has developed over time Obstacles that can stifle social media creativity The benefits of involving people outside of marketing in your social media processes Can content marketers also be good social media marketers? How far in advance should social media teams plan? What is 'Social Teams 100'? Referenced on this episode:[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimK CONNECT WITH XENIA / PLANABLE https://planable.io/ https://www.linkedin.com/in/xeniamuntean/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss: Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years Brenna's personal growth story and personal marketing lessons she's learned along the way How Doist serves a user base of 25 million+ customers with a marketing team of 6 people Why it's important to let go of some of your Lego The benefits of focusing on your gut instincts instead of the competition The cultural marketing benefits of in-housing vs using agencies How to remain creative as a remote-first company What is the asynchronous community? Referenced on this episode:Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 CONNECT WITH BRENNA / DOIST Brenna on Twitter: https://twitter.com/brennakL Doist: https://doist.com/ Todoist: https://todoist.com/ Twist: https://www.twist.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.