Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.In this episode, you'll learn:  How Mike's startup studio began with the acquisition of a dating site How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ The role of that documenting your businesses has in freeing up and focusing your time Beneficial skills and characteristics that will help you succeed in a startup studio environment  Referenced on this episode: https://centreforentrepreneurs.org/ [Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0  CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS: https://twitter.com/mikebandar https://uk.linkedin.com/in/mikebandar http://www.turnpartners.com/ https://waybook.com/ https://www.hopperhq.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn: Differences between 1st, 2nd and 3rd party data The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook) How a privacy-first future impacts major tech firms, consumers and marketers CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD: https://segment.com/ https://twitter.com/katchmesocial  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn: What is the definition of 'data-driven'? The benefits of being data-driven The importance of adopting a data-driven mindset How to overcome the common challenges that prevent businesses from becoming data-driven Does being data-driven stifle creativity? Referenced in this episode: Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/ Additional podcast resources at: https://businessahead.co.uk/imp  CONNECT WITH AGATA/BUSINESS AHEAD: https://businessahead.co.uk/ https://www.linkedin.com/company/businessahead/ https://twitter.com/BusinessAheadUK/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.In this episode, you'll learn: How the world of self-publishing has changed over the last decade What determines 'bestseller' status? How often do Amazon book rankings update? The importance in understanding an author's 'why' Skills required to be an angel writer Do you need to have an existing audience to become a bestseller? How the angel writing process works Book promotion tactics to avoid Referenced in this episode: [Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAe https://publisherrocket.com/ https://www.literatureandlatte.com/scrivener/overview https://www.bookbub.com/partners/bookbub_ads https://www.listennotes.com/ BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/ BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/ CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:https://bestsellingbook.com/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.Ross joins us to discuss everything you need to consider when selecting a web design agency.In this episode, you'll learn: The importance of experimentation in a web design agency What are the key differences between a design agency and a development agency? Where to find a credible design agency Is the location of a design agency important? Quality signals to look out for when reviewing a design agency website Should you be expected to be charged for the scoping process? What to look for in a design agency contract Referenced in this episode: https://www.thedrum.com/business-skills/website-design https://www.recommendedagencies.com/ https://www.siteinspire.com/ https://dribbble.com/ https://slack.com/apps/AVBED3YTS-hallway https://slack.com/apps/A5JR8MM6E-randomcoffees https://storyxpress.co/ https://www.loom.com/ https://wistia.com/ Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKE CONNECT WITH ROSS/STRAFE: https://www.strafecreative.co.uk/ https://uk.linkedin.com/in/rossdavies https://twitter.com/ross_davies CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers: Do we need a new jingle? Who makes a great guest for the Internet Marketing Podcast? How do we make our podcast booking process as efficient as possible? How do we prepare for podcasts? How much research goes into each podcast? What happens on the day of recording? Scott's advice on creating an optimal recording environment What to expect from the Internet Marketing Podcast in the future Referenced in this episode: Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/ Calendly: https://calendly.com/ TidyCal: https://tidycal.com/ Kindle Unlimited: https://amzn.to/3BwxfBa [Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWC Zencastr: https://zencastr.com/ Squadcast: https://squadcast.fm/ Riverside.fm: https://riverside.fm/ Blue Yeti microphone: https://amzn.to/38yKMM3 Scarlett Audio Interface: https://amzn.to/38zKk0k Rode PodMic: https://amzn.to/3jAqx7a Shure SM7B micrphone: https://amzn.to/3BOzP5V CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.In this episode we discuss: The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising How Sam applied the 80/20 rule to his learning of Google Ads What makes an ideal paid media client for a marketer? The importance of paid media reporting in context of a trusting client/agency relationship How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity How to apply the 80/20 rule to Google Ads budget management  Referenced in this episode: [Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8 [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590 [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/  CONNECT WITH SAM/WATT ADVERTISING: https://wattadvertising.com/ https://www.linkedin.com/company/watt-advertising/ https://www.tiktok.com/@wattadvertising CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.  In this episode we discuss: The importance of dedicating resource to analysing customer behaviour The loyalty question that all businesses should ask themselves The important distinction between repeat custom and loyalty Is 'loyalty' a small business advantage? How businesses' approach to loyalty can change as they grow Shep's process for content production and staying relevant (he has over 600 videos on YouTube!) Referenced in this episode: [Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4 [Podcast] Experience This! https://www.experiencethisshow.com/  CONNECT WITH SHEP: https://hyken.com/ http://sheptv.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.In this episode we discuss: How do you find the ideal pace when growing a business? Why knowing and sharing your core values is critical to scalability Why should you be conscious of not throwing too many change grenades? What motivates a superstar team? What happened when Felix gave staff at a previous agency one day a week off to work on creative projects? Referenced in this episode: [Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ [Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq CONNECT WITH FELIX / THE 2Y3X PROGRAMME https://2y3x.com/ https://uk.linkedin.com/in/felixvelarde https://twitter.com/felixv CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.In this episode we discuss: Morphio's mission to empower marketers and make them happy Why marketers should focus on being more strategic Lessons into turning Morphio from an in-agency project to a standalone SaaS product The challenges of onboarding and training in marketing environments What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness? Referenced in this episode: https://sproutsocial.com/ https://asana.com/ https://trello.com/ https://designpickle.com/ https://www.hubspot.com/products/crm CONNECT WITH DAVE, MATT & MORPHIO https://morphio.ai/ hello@morphio.ai https://ca.linkedin.com/company/morphio https://ca.linkedin.com/in/davidcbunce https://uk.linkedin.com/in/mlaurencethompson CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.In this episode we discuss: How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!) What you should do before you try and automate anything in your business Entry-level automation software recommendations How can SME's get start with AI? Daniel's favourite business automation examples Referenced in this episode: [Book] Profit First: https://amzn.to/3zU61Ut https://ifttt.com/ https://zapier.com/ https://tray.io/ https://www.process.st/ https://openai.com/ CONNECT WITH DANIEL/LOLLY CO https://lolly.co/ https://twitter.com/imdanielcooper CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What are the components that should feature in an influencer marketing strategy? When's a good time to collaborate with micro influencers? Gordon's favourite b2b influencer marketing examples Gordon's recommended influencer marketing software Referenced in this episode: Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC https://www.thebcma.info/ https://membershipworld.co.uk/the-social-ceo-index-report/ https://hypeauditor.com/ https://influencity.com/ https://www.takoomi.com/ https://www.thecornerlondon.com/ CONNECT WITH GORDON Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker Gordon's website: https://gordonglenister.com/ Gordon on Twitter: https://twitter.com/gordonglenister Gordon on Instagram: https://www.instagram.com/gordonglenister/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.In this episode we discuss: Where is WooCommerce in its lifecycle and how does it compare against Shopify? Who isn't WooCommerce a good fit for? What are the costs incurred when managing a WooCommerce website? Is WooCommerce SEO friendly 'out-of-the-box'? How to build the foundations for WooCommerce SEO success Recommended plugins and services for an advanced and optimised WooCommerce experience *** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***Referenced in this episode: https://yoast.com/wordpress/plugins/seo/ https://wordpress.org/gutenberg/ https://akismet.com/ https://www.gravityforms.com/ https://ninjaforms.com/ https://marketingplatform.google.com/intl/en_uk/about/tag-manager/ https://wp-rocket.me/ https://wordpress.org/plugins/wp-smushit/ https://www.cloudflare.com/en-gb/ https://www.mollie.com/en https://www.klarna.com/ https://clerk.io/ https://angrycreative.com/cases/strandberg-guitars/ CONNECT WITH DAVE / ANGRY CREATIVE: https://angrycreative.com/ https://uk.linkedin.com/in/davidlockie https://twitter.com/divydovy CONNECT WITH MARCOS: marcos.martin@sitevisibility.com https://es.linkedin.com/in/marcos-alvarez-martin Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss: How JP and Wolfgang found their shared fascination in the study of ueber brands What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding' JP and Wolfgang's definition of what makes an ueber brand Why can some ueber brands afford to spend less on advertising? The difference between a profitable brand and an ueber brand Are luxury brands different to ueber brands? What can cause the death of an ueber brand?  Referenced in this episode: JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3 JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKr https://www.kingarthurbaking.com/ https://www.patagonia.com/home/ https://uk.louisvuitton.com/eng-gb/homepage https://www.freitag.ch/en  CONNECT WITH JP Kuehlwein & Wolfgang Schaefer: https://ueberbrands.com/ authors@ueberbrands.com jp@ueberbrands.com https://zwoelfconsulting.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt For guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.In this episode we discuss: How a less is more approach to presentations can help you make more emotional connections How a meeting with Coca-Cola triggered James to double-down in the field of presentation management What is presentation strategy? The evolution of conversational presentations Are memorable presentations getting shorter?  Referenced in this episode:James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ  CONNECT WITH JAMES / SHUFFLRR https://shufflrr.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.