Internet Marketing: Insider Tips and Advice for Online Marketing

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.In the episode we discuss: What is a Fractional CMO? When are the primary benefits of hiring a Fractional CMO? What skills make for a successful Fractional CMO? When is the right time to hire a Fractional CMO? Connect with Aimee/Bandwidth Strategy: bandwidthstrategy.com aimee@bandwidthstrategy.com https://www.linkedin.com/in/aimeehschuster Connect w/ Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/ https://www.clipgen.io/ https://choppity.com/ https://www.microsoft.com/en-us/microsoft-365/clipchamp https://www.headliner.app/ If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses: What technology is encompassed within web 3.0? How to get start learning about web 3.0 platforms Examples of how brands are integrating web 3.0 within their marketing  Referenced on this episode: https://decentraland.org/ https://www.playbook.com/ https://academy.binance.com/en https://www.reddit.com/r/CryptoCurrency/ https://www.reddit.com/r/CryptoMoonShots/ https://www.coinbase.com/learn https://superrare.com/ https://rarible.com/ https://veefriends.com/ https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh  CONNECT WITH LITERAL HUMANS/WILLIAM: https://literalhumans.com/ https://www.linkedin.com/in/william-gadsby-peet/  CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/ CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://twitter.com/SiteVisibility  For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.comIf you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.They couldn't answer.This made me nervous.It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.Marketing agencies can cover a lot of ground, but what can't they do?That's what I talk about in this episode.If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.Email grow@sitevisibility.com or Tweet us @SiteVisibility.Or do something to us on Threads. Someone's got to. Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.  In the episode we discuss: How to track Google Business Profile performance What's happening with Google Posts? Effective ways to secure Google reviews  Referenced on this episode: https://supermetrics.com/ https://www.jepto.com/gbp-free https://www.clairecarlilemarketing.com/utm-tagging-guide https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/ https://www.folly-farm.co.uk/ https://www.canva.com/ https://academy.brightlocal.com/  CONNECT w/ Claire/BrightLocal https://www.clairecarlilemarketing.com/ https://twitter.com/clairecarlile https://www.brightlocal.com/  CONNECT w/ Scott: https://www.linkedin.com/in/scottcolenutt/  CONNECT w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility grow@sitevisibility.com  For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.*A Request* If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.Referenced in this episode: Google Business Profile: https://www.google.com/intl/en_uk/business/ Google Business Profile customer support email: googlebusinessprofile-support[at]google.com  Connect w/ Scott:https://uk.linkedin.com/in/scottcolenuttConnect w/ SiteVisibility: https://www.sitevisibility.co.uk/ grow@sitevisibility.com https://www.youtube.com/@SiteVisibility/ Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How the barrier to entry with podcasting has reduced significantly in recent years Some of the latest innovations in podcast advertising Why you might want to consider podcast trailers MENTIONED ON THE SHOW: Ian Forrester - https://uk.linkedin.com/in/cubicgarden Andrew Gold - https://uk.linkedin.com/in/andrewgold07 Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/ Will Njobvu - https://www.linkedin.com/in/william-njobvu/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: ·      What Addressable TV is·      The requirements for businesses to use AdSmart ·      Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available ·      Why it’s important to test and learn with your ads and budget ·      Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever ·      Some of the common myths about modern TV advertising and why they aren’t true ·      Which sectors are most successful when it comes to modern TV ads·      What Steve is really excited about when it comes to the future of TV advertisingCONNECT WITH STEVE/SKY ADSMART·      https://www.adsmartfromsky.co.uk/ ·      https://www.linkedin.com/in/steve-wild-90a58014/ ·      stephen.wild@sky.uk·      https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT:·      scott.colenutt@sitevisibility.com·      https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:·      https://www.sitevisibility.co.uk/·      https://www.youtube.com/user/SiteVisibility·      https://twitter.com/sitevisibility·      https://www.facebook.com/SiteVisibility·      http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.In this episode they answer: What were the hot topics at brightonSEO? Which talks inspired them? Which exhibitor attracted the biggest crowds? What new tools did they learn about? What was their #1 key takeaway? Referenced in this episode: brightonseo.com https://openai.com/blog/chatgpt Greeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144 Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seo https://www.brightlocal.com/ https://www.uklinkology.co.uk/ https://www.glimpsehere.com/ You can also find all the speaker slides from brightonSEO April 2023 here: https://www.sitevisibility.co.uk/blog/2023/04/20/brightonseo-slides-april-2023/Connect with us: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility/ marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.  In this episode, Scott discusses: The current status of ChatGPT and GPT4 The differences between ChatGPT, Bard and AI content production tools Can content created using ChatGPT be successful in organic search? How copywriters and content producers can be successful in the future What is the new 'minimum bar' for content? How ChatGPT impacts organic search Referenced in this episode: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/ https://developers.google.com/search/blog/2023/02/google-search-and-ai-content https://www.bing.com/create https://bard.google.com/ https://www.bing.com/ GA4: If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in touch via our contact form https://www.sitevisibility.co.uk/contact/ or book in a free consultancy call with our experts here. Connect with us: scott.colenutt@sitevisibility.com  https://twitter.com/sitevisibility   Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).As one of our partners, we’re extremely excited to have recorded this show with Darren!Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.Book in for a free audit by the amazing Darren Teague here. Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.  In this episode we discuss: Do brands have to have dedicated email marketers to be successful with email marketing? Email marketing myths that Spotler look to debunk Looking beyond beyond the email marketing channel to inform email marketing campaigns How email marketing can inform ideas for other marketing channels The importance of sharing business learnings across departments Referenced on this podcast: [Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz https://www.blacktomato.com/ https://www.patchplants.com/gb/en/  CONNECT WITH SPOTLER: https://spotlergroup.com/ https://www.pure360.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility.In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the UK and Europe over the last decade What is ambient computing? Referenced on this episode: W3C Web Accessibility Resources: https://www.w3.org/WAI/ Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/ Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f The Click-Away Pound report: https://www.clickawaypound.com/ My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/ TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022 CONNECT WITH ABILITYNET: AbilityNet's website: https://abilitynet.org.uk/ AbilityNet's free telephone number: 0800 048 7642 CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.