Summary: <p>On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. </p><br><p>On the show you’ll learn: </p><br><p>· What Addressable TV is</p><p>· The requirements for businesses to use AdSmart </p><p>· Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available </p><p>· Why it’s important to test and learn with your ads and budget </p><p>· Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever </p><p>· Some of the common myths about modern TV advertising and why they aren’t true </p><p>· Which sectors are most successful when it comes to modern TV ads</p><p>· What Steve is really excited about when it comes to the future of TV advertising</p><br><p>CONNECT WITH STEVE/SKY ADSMART</p><p>· <a href="https://www.adsmartfromsky.co.uk/" rel="noopener noreferrer" target="_blank">https://www.adsmartfromsky.co.uk/</a> </p><p>· <a href="https://www.linkedin.com/in/steve-wild-90a58014/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/steve-wild-90a58014/</a> </p><p>· <a href="mailto:stephen.wild@sky.uk" rel="noopener noreferrer" target="_blank">stephen.wild@sky.uk</a></p><p>· <a href="https://www.adsmartfromsky.co.uk/case-studies-selection/" rel="noopener noreferrer" target="_blank">https://www.adsmartfromsky.co.uk/case-studies-selection/</a> </p><br><p>CONNECT WITH SCOTT:</p><p>· <a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></p><p>· <a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></p><br><p>CONNECT WITH SITEVISIBILITY:</p><p>· <a href="https://www.sitevisibility.co.uk/" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/</p><p>· <a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></p><p>· <a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></p><p>· <a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></p><p>· <a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
