Internet Marketing: Insider Tips and Advice for Online Marketing

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff's approach to learning new analytics products, and specifically Google Analytics 4 Why you should migrate to Google Analytics 4 as soon as possible Key GA4 dates you need to be aware of What should the scope of a GA4 migration include? What are the benefits of the new data-driven attribution model? Referenced on this podcast: https://analyticscanvas.com/ https://supermetrics.com/ Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162 CONNECT WITH JEFF/DATA DRIVEN U: https://www.datadrivenu.com/ https://www.youtube.com/@DataDrivenU  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis. In this episode we discuss: JJ's journey from videography becoming a Head of Marketing & Analytics The role of curiosity in data analysis The importance of documenting your marketing hypotheses Do you need data science skills to be a data analyst? Getting over the fear of asking challenging business questions How to structure the perfect marketing insight Referenced on this episode: Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh CONNECT WITH JJ/MEDIA AUTHENTIC: https://mediauthentic.com/ https://betterthandata.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.  In this episode we discuss: What questions can you ask of prospects to best understand their purpose? What accreditations can help signify a businesses' commitment to ecological issues? The moral challenge for brands of being value-driven and selling on Amazon How can you sell on Amazon responsibly? Can you build a purpose led brand from scratch on Amazon? Referenced on this podcast: https://ecologi.com/ https://www.bcorporation.net/ https://www.bonrawfoods.com/ CONNECT WITH MICHAEL/THE PURPOSE LED:https://www.thepurposeled.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.In this episode we discuss: Why will programmatic be more effective in a cookieless future? What is the Google Privacy Sandbox? How prioritizing first-party data-capture will give you a competitive edge Why is Google adopting cookieless marketing technolgy? Why reward and loyalty apps might be about to experience a boom in popularity Reference on this podcast: https://privacysandbox.com/ https://www.thetradedesk.com/ CONNECT WITH ZINO/TYRADS: https://www.linkedin.com/in/rovato/ https://tyrads.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Brad Hoos, CEO of The Outloud Group.Brad joins us to discuss how to approach influencer marketing strategically, as we cover: The pressure of influence experience by creators The parallels between business culture and influencer storytelling When is right time for a business to focus on influencer marketing? Do you need a dedicated influencer marketing manager to be successful with influencer marketing? Which markets are experiencing a saturation of influencer marketing? BS influencer marketing metrics to avoid Reference on this podcast: https://www.unmade.fm/ https://www.mural.co/ https://jamboard.google.com/ CONNECT WITH BRAD/THE OUTLOUD GROUP: https://www.outloudgroup.com/ brad@outloudgroup.com CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?Let us know by Tweeting @SiteVisibility or emailing scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by ChatGPT to discuss topics including: What is ChatGPT? How is ChatGPT different from GPT-3? Why has ChatGPT rapidly gained popularity? How can marketers use ChatGPT? What does the future hold for ChatGPT? ... and yes, all responses in today's episode were created entirely using ChatGPT.Are you using ChatGPT? If so, what are you using it for?Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.comHappy holidays all! Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.On the show you'll learn: How you can scale handwritten notes How to use handwritten notes when following up with cold traffic What a Pen Plotter is and how the technology has advanced How Simply Notes started as a side-hustle  The benefits of handwritten notes over emails or letters etc.  The industries that are more responsive to handwritten notes  CONNECT WITH RICK /SIMPLY NOTED https://simplynoted.com/  https://www.linkedin.com/in/rick-elmore/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss: How is sponsorship different from partnership or influencer marketing? What are the long term considerations of sponsoring a team or event? When is a business ready to be a sponsor? How to find a sponsor that aligns with your business When is sponsorship not a good idea? CONNECT WITH SEAN/THE SPONSOR: https://www.thesponsor.com/ https://www.sponsoranalytics.co.uk/ https://www.linkedin.com/in/sean-connell-6840024a/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.In the episode we discuss: What really is forecasting in marketing? Why do you need to look outside of Google Ads to find the data you need to produce better advertising? Is the AIDA marketing model still relevant? What is incrementality? The importance of upper-funnel marketing REFERENCED ON THIS EPISODE: [Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF [Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh CONNECT WITH JEFF:https://provalytics.com/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Why is Twitter Blue controversial? What are the main features of Twitter Blue? Who is Twitter Blue most useful for? Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.Referenced on this episode: https://help.twitter.com/en/using-twitter/twitter-blue https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/ Tweet your thoughts to @SiteVisibility or email me - scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.In this episode, I share the three items not to overlook as part of your 2023 marketing budget.Are these items in your plans? Are you planning a budget for anything new in 2023?Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.comReferenced in this episode: https://support.google.com/analytics/answer/10759417?hl=en https://www.sitevisibility.co.uk/blog/2022/09/22/why-youve-got-core-web-vitals-all-wrong/ Hosted on Acast. See acast.com/privacy for more information.

In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade. I also explore the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?Let us know your thoughts by Tweeting us @SiteVisibility or emailing me at scott.colenutt@sitevisibility.comThis is the article I reference at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/ See you next week! Hosted on Acast. See acast.com/privacy for more information.

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch?Is the Pixel 7 worth the upgrade?Are you willing to sacrifice privacy for convenience?Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.