#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

Summary: <p>In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.</p><br><p>In this episode we discuss:</p><p><br></p><ul> <li>Why will programmatic be more effective in a cookieless future?</li> <li>What is the Google Privacy Sandbox?</li> <li>How prioritizing first-party data-capture will give you a competitive edge</li> <li>Why is Google adopting cookieless marketing technolgy?</li> <li>Why reward and loyalty apps might be about to experience a boom in popularity</li> </ul><p><br></p><p>Reference on this podcast: </p><p><br></p><ul> <li><a href="https://privacysandbox.com/" rel="noopener noreferrer" target="_blank">https://privacysandbox.com/</a></li> <li><a href="https://www.thetradedesk.com/" rel="noopener noreferrer" target="_blank">https://www.thetradedesk.com/</a></li> </ul><p><br></p><p>CONNECT WITH ZINO/TYRADS:</p><ul> <li><a href="https://www.linkedin.com/in/rovato/?originalSubdomain=id" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/rovato/</a></li> <li><a href="https://tyrads.com/" rel="noopener noreferrer" target="_blank">https://tyrads.com/</a></li> </ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/</li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>