#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
Summary: <p>In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.</p><p> </p><p>In this episode we discuss:</p><p><br></p><ul> <li>JJ's journey from videography becoming a Head of Marketing & Analytics</li> <li>The role of curiosity in data analysis</li> <li>The importance of documenting your marketing hypotheses</li> <li>Do you need data science skills to be a data analyst?</li> <li>Getting over the fear of asking challenging business questions</li> <li>How to structure the perfect marketing insight</li> </ul><p><br></p><p>Referenced on this episode: </p><ul><li>Never Split The Difference by Chris Voss: (UK) <a href="https://amzn.to/3RJ1ePK" rel="noopener noreferrer" target="_blank">https://amzn.to/3RJ1ePK</a> (US): <a href="https://amzn.to/3I8Snnh" rel="noopener noreferrer" target="_blank">https://amzn.to/3I8Snnh</a> </li></ul><p><br></p><p>CONNECT WITH JJ/MEDIA AUTHENTIC:</p><ul> <li><a href="https://mediauthentic.com/" rel="noopener noreferrer" target="_blank">https://mediauthentic.com/</a></li> <li> <a href="https://betterthandata.com/" rel="noopener noreferrer" target="_blank">https://betterthandata.com/</a> </li> </ul><p> </p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p> </p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/ </li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p> </p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p><p> </p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
