Internet Marketing: Insider Tips and Advice for Online Marketing

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment!This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.Visit our website for accompanying videos that show the process I'm discussing.Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.comSee you next week. Hosted on Acast. See acast.com/privacy for more information.

I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here. As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility. CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!In this episode we discuss: How Christine commits to authenticity in her writing and how writers, journalists, and marketers can too Using feedback from your audience and vulnerability in your writing to improve your communication The best way to approach and work with influencers The current state of authenticity and social media Examples of people and brands that do a great job of leading with authenticity Referenced on this episode: [Book] Mom AF by Christine Michel Carter [Book] Not Just Black and White by Dr. Anni Reinking [Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter [YouTube Channel]: Dhar Mann Grammarly writing assistant Help a Reporter Out Trello CONNECT WITH CHRISTINE: https://christinemichelcarter.com/ https://www.facebook.com/christinemichelcarter/ https://www.instagram.com/cmichelcarter/ https://twitter.com/cmichelcarter https://www.linkedin.com/in/cmichelcarter/ CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!On the show you’ll learn: Why email marketing isn’t dead Why email marketing is a great way to build traffic to your site Why it might be time to scrub your email list Why podcasting analytics is a tricky subject Why Neil believes Libsyn provides the best podcast analytics data Neil's predicitions for where SEO is headed Plus Neil provides his top tip/key takeaway for the audience.CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.  In the episode we discuss: Why failure is needed to succeed The role of mentors have in understanding failure Dealing with the pressure of perfectionism Questions to ask yourself when you experience failure The balance of high tech, high trust and high touch  REFERENCED ON THIS EPISODE: [Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7 [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj  CONNECT WITH TODD: https://toddduncan.com/ https://www.linkedin.com/in/toddduncanofficial/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss: How Jon built his first technology product in the events industry How event technology needs changed because of the pandemic How businesses are gamifying events to encouraging attendee engagement How Accelevents priortise product feature rollouts Changing skills needs for event organisers How success metrics differ for virtual and in-person events  CONNECT WITH JON/ACCELEVENTS https://www.linkedin.com/in/jkazarian/ https://www.accelevents.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.In the episode we discuss: How communication was managed across 300 employees during the first weeks of invasions on Ukraine How they ensure that employees have psychological support How they keep communication clear and consistent across employees How communication with clients, colleagues and partners has changed The financial impact the war has had on Netpeak Changes to Netpeak's business model How employee self-development has been impacted CONNECT WITH NETPEAK, VLAD OR DMITRII: partners@netpeak.net https://netpeak.net/ https://netpeaksoftware.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss: What should managers do before rolling out SEO tools for their team? How to sell SEO to SaaS startup investors Are agencies responsible for educating prospects about SEO? What's different about SEO for SaaS companies in comparison to other industries? What's better than focusing on marketing your product's features? 6 key factors in producing effective topic clusters REFERENCED ON THIS EPISODE: https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/  CONNECT WITH GEORGE/MINUTTIA: https://minuttia.com/ https://www.linkedin.com/in/georgioschasiotis/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.In this episode we discuss: Being mindful of the pressure that customers feel when talking to salespeople Why Human Businesses Win Using email to provide additional value for customers Inspiration that salespeople can take from GaryVee RESOURCES[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0ICONNECT WITH CHRIS: https://www.theconversioncode.com/ https://www.instagram.com/chris_smth/ https://www.tiktok.com/@conversioncodechris CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss: How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder How to effectively work with student ambassadors How student nightclub promotions have evolved since 2017 How protective are US 'disruptors' of their brand when entering the UK market? Is a brand purpose more important than utility? CONNECT WITH DAVE/THE RAPTOR GROUP: https://raptor-london.co.uk/ david@raptor-london.co.uk https://www.linkedin.com/in/davidburgman/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss: What is SEO branding? Why brands need to move beyond copycat content Does Wix consider brand management for other marketing disciplines? How to priortise your efforts on topics that communities care about How does Wix prompt feedback from the SEO community? CONNECT WITH MORDY/WIX: https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ https://www.wix.com/ https://www.wix.com/seo/learn CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss: The characteristics that Rin looks for when hiring copywriters Why listening skills provide a great foundation for expert copywriting The difference between content optimisation and copywriting What is 'quality content'? How to measure the impact of copywriting CONNECT WITH RIN: https://www.rin-hamburgh.co.uk/ https://www.linkedin.com/in/rinhamburgh/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss: The difference between content strategy and content tactics The critical role of patience in content strategy How to sell the value of content strategy What elements make up a content strategy? The 'pillar and post' approach to content strategy Referenced on this episode: https://moz.com/ https://ahrefs.com/ https://www.clearscope.io/ https://surferseo.com/ https://www.marketmuse.com/ https://hemingwayapp.com/ CONNECT WITH JAMES/CODELESS: james@codeless.io https://codeless.io/ https://www.linkedin.com/in/james-scherer-94709830/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.In the episode we discuss: The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW How big data is influencing the fashion industry What marketing metrics do fashion brands care about? How important is traditional media placements for luxury brands? Using the 'voices' framework to drive a strategic approach to your influencer marketing How can luxury fashion brands successfully work with micro influencers? Why marketers should study Dior's approach to influencer marketing Why it can pay to provide influencers with unique experiences instead of just fees Referenced on this episode: [Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020 How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9 The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0 What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance CONNECT WITH ALISON/LAUNCHMETRICS: https://www.launchmetrics.com/ https://www.instagram.com/alisonbringe/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.In this episode we discuss: Is creativity impacted by remote podcasting? What can we learn from LA comedy podcasts? What impacts the cost of podcasting? The benefits of series based podcasting Niall's favourite examples of podcast formats and concepts Referenced on this episode: Ninetwentynine by Fiverr: https://open.spotify.com/show/5O5iB7VAgEc3oqYzeGDhla https://www.matchmaker.fm/ https://radio.co/ https://www.podcast.co/ https://www.adam-buxton.co.uk/podcasts https://www.johnrobins.com/podcasts/ https://pod.co/deep-dive https://play.acast.com/s/blindboy https://podcasts.apple.com/gb/podcast/elis-james-and-john-robins/id1465290044 https://mrkimnoble.com/futile-attempts-podcast/ https://podcasts.apple.com/gb/podcast/deep-roots/id1533593077 https://www.thecinemile.com/ CONNECT WITH NIALL/CUE PODCASTS: https://www.cuepodcasts.com/ https://uk.linkedin.com/in/niall-killeney-taylor-8b3671101 CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.