#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless

Summary: <p>In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.</p><br><p>In this episode we discuss:</p><ul> <li>The difference between content strategy and content tactics</li> <li>The critical role of patience in content strategy</li> <li>How to sell the value of content strategy</li> <li>What elements make up a content strategy?</li> <li>The 'pillar and post' approach to content strategy</li> </ul><p><br></p><p>Referenced on this episode:</p><ul> <li><a href="https://moz.com/" rel="noopener noreferrer" target="_blank">https://moz.com/</a></li> <li><a href="https://ahrefs.com/" rel="noopener noreferrer" target="_blank">https://ahrefs.com/</a></li> <li><a href="https://www.clearscope.io/" rel="noopener noreferrer" target="_blank">https://www.clearscope.io/</a></li> <li><a href="https://surferseo.com/" rel="noopener noreferrer" target="_blank">https://surferseo.com/</a></li> <li><a href="https://www.marketmuse.com/" rel="noopener noreferrer" target="_blank">https://www.marketmuse.com/</a></li> <li><a href="https://hemingwayapp.com/" rel="noopener noreferrer" target="_blank">https://hemingwayapp.com/</a></li> </ul><p><br></p><p>CONNECT WITH JAMES/CODELESS:</p><ul> <li><a href="mailto:james@codeless.io" rel="noopener noreferrer" target="_blank">james@codeless.io</a></li> <li><a href="https://codeless.io/" rel="noopener noreferrer" target="_blank">https://codeless.io/</a></li> <li><a href="https://www.linkedin.com/in/james-scherer-94709830/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/james-scherer-94709830/</a></li> </ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/</li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p><br></p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>