Internet Marketing: Insider Tips and Advice for Online Marketing

In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time. In this episode, we discuss: How did Hopin become Europe's fastest growing startup of all time? The benefits of hybrid events How the events industry has changed during the pandemic What event technology helps to facilitate shared experiences? What data is available to event hosts that enables them to improve live experiences?  Referenced on this episode: https://www.mindtheproduct.com/ https://streamyard.com/ https://www.eventmanagerblog.com/  CONNECT WITH JULIUS/HOPIN: https://hopin.com/ https://www.linkedin.com/in/juliussolaris/ https://twitter.com/tojulius  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***In this episode, we discuss: Is it more enjoyable building apps for large corporations or startups? How can you validate an app idea? How to secure funding from investors for your app Why the first 3 months of an app build is crucial to its long term success Is influencer marketing a useful strategy for app promotion? CONNECT WITH JOHN/NAKED DEVELOPMENThttps://nakeddev.com/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System. Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships. In this episode, we discuss: How Tyler runs two businesses in under 10 hours a week How Tyler built his first company 'Authors Unite' into a 7-figure company without paid advertising How Tyler built a partner network of over 10,000 partners using just Google and LinkedIn Sales Navigator The skills required to be successful in executing a partner marketing program How to start and scale your first partner marketing program Referenced on this episode: https://basecamp.com/ https://www.pipedrive.com/ The 4-Hour Work Week by Tim Ferriss: https://amzn.to/3FLzRNs LinkedWorking by Lewis Howes: https://amzn.to/3qLB2YJ CONNECT WITH TYLER: https://www.instagram.com/tylerbwagner/ https://authorsunite.com/ https://infinitepartnershipsystem.com/ https://podcasts.apple.com/us/podcast/the-tyler-wagner-show/id1330319237 CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin. Tim joins us to share his advice on how you can find the magic in your marketing teams. In this episode, we discuss: How to unify teams and align them with your long term business plans The unique factors that impacts the alignment of marketing teams How the art of misdirection can apply to marketing What can distract marketing teams when they're on the journey of trying to achieve a long-term goal? How to surprise and delight your marketing teams Are morale and momentum different things?  Referenced on this episode: https://gtmhub.com/ https://upraise.io/  CONNECT WITH TIM: Text "Grow" to 8443113200 to gain access to Tim's marketing vault https://www.linkedin.com/in/marketing-consultant-tim-parkin/ https://www.timparkin.com/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration. Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.In this episode, we discuss: The challenges of finding business mentors What are the benefits of being a business mentor? How companies can encourage a culture of knowledge sharing How formal education and self-learning can work together The potential benefits of MBAs for business owners Referenced on this episode: https://www.thepowermba.com/uk/the-power-digital-marketing/ https://pod.co/the-advertising-hour/18-no-bullsh-t-marketing-w-sabrina-chevannes-managing-director-of-complex-creative CONNECT WITH SABRINA/COMPLEX CREATIVE: https://wearecomplexcreative.com/ https://www.linkedin.com/company/complex-creative/ https://www.instagram.com/wearecomplexcreative/ https://www.linkedin.com/in/sabrinachevannes/ https://www.instagram.com/sabzyc/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.In this episode, we discuss: If it is easy to apply digital marketing skills to the discipline of direct mail advertising? Whether purpose-driven brandsare more open to utilising direct mail marketing? How difficult it is to track the success of direct mail campaigns? What can prevent SMEs from adopting sophisticated direct mail advertising? What lessons you can take from digital marketing and apply to direct mail?  CONNECT WITH DAVE/POSTIE: https://postie.com/ https://www.linkedin.com/in/davidlfink/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.In this episode, we discuss: How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic The criteria used by inBeat agency to identify microinfluencers What is a nano-influencer? How to choose microinfluencers to work with How to best measure the success of micoinfluencer marketing Referenced on this episode:https://www.inbeat.co/CONNECT WITH DAVID/INBEAT AGENCY: https://inbeat.agency/ https://www.linkedin.com/in/morneaudavid CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.comF3qHBrD8ua6FMFgko9DD Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.In this episode, we discuss: The role marketers have in distilling and promoting important scientific messages related to sustainability How can businesses avoid being accused of greenwashing? Why it's important for marketers to focus on the benefits of sustainability How learning about sustainability can propel the careers of future CMOs The Club biscuit problem! Referenced on this episode: manager-tools.com https://bcorporation.net/ https://sdgs.un.org/goals https://sdgcompass.org/ https://bimpactassessment.net/ https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course  CONNECT WITH PETE/ALWAYS BE CONTENT: https://alwaysbecontent.com/ https://www.linkedin.com/in/peterdmartin/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com5quC7oHa3X561HWdA1zO Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.In this episode, we discuss: Just how difficult was it to launch a marketing agency at the beginning of the pandemic? How the nature of Literal Human's business model lessened the risk of launching during the pandemic Do top-talent now expect remote working flexibility? How has remote working impacted creative processes? Should marketing agencies expect freelance rates to rise? CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS: https://literalhumans.com/ https://twitter.com/wgadsbypeet https://www.linkedin.com/in/william-gadsby-peet https://www.linkedin.com/in/pauldavid-lh CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development. In this episode, you'll learn: How Martin built his first SEO SaaS products How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy How to build the identification of quick SEO wins into your marketing routine The importance of focusing on SEO fundamentals and avoiding shiny object syndrome 9 of Martin's favourite SEO quick wins to help boost your organic performance Referenced on this episode: [Martin's book] The Organic Advantage: https://amzn.to/3Duziat https://surferseo.com/ https://ahrefs.com/ https://www.clickflow.com/ CONNECT WITH MARTIN: https://www.twylu.com/ https://www.rankcaddy.io/ https://twitter.com/martinhayman CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.In this episode, you'll learn: Why it's helpful to distinguish between short-term and long-term learning Where did eLearning, as we know it today, start? When was the Cambrian Explosion of eLearning? What is space repetition and why is it important? The difference between content marketing and thought leadership How marketers can best support eLearning sales teams Referenced on this episode: [Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrE The Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curve CONNECT WITH JOHN: https://www.youtube.com/c/JohnHelmerConsulting https://learninghack.libsyn.com/ https://podcasts.apple.com/gb/podcast/the-learning-hack-podcast/id1478514163 https://twitter.com/johnhelmer https://www.linkedin.com/in/johnhelmer CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn: The pros and cons for agency marketers in helping emerging brands to grow If it's possible to build a brand on Amazon? The marketing features of Amazon that you can't get anywhere else Carolyn's tips for enhancing product listing pages The importance of creating product videos for Amazon How to avoid being suspended for review manipulation How Amazon's 'Subscribe & Save' subscriptions impact your customer retention Referenced on this episode: https://sku.is/ https://www.techstars.com/ https://www.capitalfactory.com/ Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr CONNECT WITH CAROLYN:https://roiswift.com/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.In this episode, you'll learn: How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO method What time and financial investments are needed to succeed with Rank & Rent SEO? How to choose a Rank & Rent SEO niche How to identify the businesses that are most likely to purchase Rank & Rent SEO leads SEO tips to help you execute the Rank & Rent SEO Methods CONNECT WITH LUKE:https://www.websiterentalcoaching.com/CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.In this episode, you'll learn: How the pandemic drove demand for Nonsensical's local social media services The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updates The importance of integrity when building social communities The skills demands that social media and community managers are facing Software that has helped Nonsensical build and manage their online communities  Referenced on this episode:  https://www.crowdtangle.com/ https://inshot.com/ https://www.instagram.com/bestofbristol/ https://www.facebook.com/BhamUpdates/ https://www.tiktok.com/@endless_mythology https://www.instagram.com/p/CSfGLwNj9LW/  CONNECT WITH OLI/NONSENSICAL: https://www.linkedin.com/in/olihills/ https://www.instagram.com/nonsensical.social/ https://www.tiktok.com/@nonsensicalsocial https://nonsensical.agency/  CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn:  How businesses can learn from transcender sports teams and vice versa What has changed in marketing that means branding alone is no longer as effective as it once was? The paradigm shift of elected advocacy to selected advocacy The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning Peloton's success in creating a cult-like following of 'advengelicals' How Starbucks became and continue to be a transcender business without necessarily having the best coffee The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda  Referenced on this episode:[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC  CONNECT WITH STAN/BERNARD ASSOCIATES:https://brandsdontwin.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt  CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility  If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.