Internet Marketing: Insider Tips and Advice for Online Marketing

Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.In today's episode we discuss: What no-code means and what has triggered the rise in the no-code community How Buzzfeed built their brand through interactive quizzes The perfect number of questions to ask in an online quiz Why quizzes capture our attention in the age of misinformation CONNECT WITH SAKSHAM/OUTGROW.CO: https://outgrow.co/ https://www.linkedin.com/in/saksham-sharda-outgrowco/ https://twitter.com/outgrowco https://www.facebook.com/OutgrowCo REFERENCED ON THIS EPISODE:Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibility CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss: Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors) Resources that can help you stay on top of the latest business and marketing trends Kevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniques CONNECT WITH KEVIN: kevin@voymedia.com https://voymedia.com/ https://twitter.com/danest REFERENCED ON THIS EPISODE: https://www.mint.com/ https://www.zaarly.com/ https://www.semrush.com/ https://ahrefs.com/ https://maidsailors.com/ https://chestertravels.com/ https://www.producthunt.com/ https://news.ycombinator.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss: Beneficial skills for the modern email marketer The right (and wrong) ways to take advantage of personalisation Subject line techniques that drive open rates without misleading your subscribers How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list Companies that can inspire you with their email marketing efforts CONNECT WITH EMILY / FLOURISH & GRIT: https://www.flourishgrit.com/ https://www.linkedin.com/in/mcguireemily/ REFERENCED ON THIS EPISODE: https://www.klaviyo.com/ https://www.activecampaign.com/ https://glockapps.com/ https://www.shinesty.com/ https://www.target.com/ https://www.thereformation.com/ https://helpwise.io/ https://www.flourishgrit.com/open CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.In this episode she shares some of her most important pricing lessons with our listeners.In today's episode we discuss: Why price is only important in the context of value Avoiding the trap of pricing based on your competition How to respond when a client or prospect says 'that's too expensive' Why you should avoid using the word 'costs' in pitches and the better alternatives The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision How reframing rejections and objections may help you overcome fear during pitches How meditation and mindfulness can support improved confidence in pricing and negotiation CONNECT WITH JANENE THE PRICING LADY: https://janeneliston.com/ https://www.linkedin.com/in/thepricinglady/ https://www.facebook.com/thepricinglady/ https://twitter.com/thepricinglady https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog REFERENCED ON THIS EPISODE: Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/ The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.comIn today's episode we discuss: The process of building an online gambling company in the US Challenges marketers in gambling face when working with the world's leading technology companies How the esports and gaming sectors have adopted gambling techniques Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies CONNECT WITH FINTAN/bonusfinder.com https://www.bonusfinder.com/ https://twitter.com/fintancostello https://www.linkedin.com/in/fintancostello/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in. Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders. In today's episode we discuss: The most common security exposure points over the last 30 years The #1 vulnerability hackers are currently looking to take advantage of How the pandemic has created the perfect storm for hackers to take advantage of fear Simple techniques to improve your home cybersecurity Tips for improving your security in co-working spaces CONNECT WITH DR ERIC COLE / SECURE ANCHOR:- https://secure-anchor.com/ - https://twitter.com/drericcole - https://www.facebook.com/DrEricCole/ - https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA - https://www.onlinedanger.com REFERENCED ON THIS EPISODE:- https://safe.secure-anchor.com/wfh-cyberguideCONNECT WITH SCOTT:- scott.colenutt@sitevisibility.com- https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:- https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility- https://twitter.com/sitevisibility- https://www.facebook.com/SiteVisibility- http://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care and thoroughness and we have someone who can help!Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.CONNECT WITH MICHELE / MANTIS RESEARCH: https://mantisresearch.com/ https://twitter.com/michelelinn https://www.linkedin.com/in/michelelinn/ REFERENCED ON THIS EPISODE: https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf https://typesetcontent.com/blog/state-of-writing-research/ https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-data https://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.In today's episode we discuss: Practical tips for creating robust content briefs The importance of having a defined goal for everything you produce How vagueness or vanity can impact content briefing The differences in content production and copywriting The role copywriters play in turning ideas and visions into defined briefs CONNECT WITH LILACH: https://www.lilachbullock.com/ https://twitter.com/lilachbullock https://www.facebook.com/lilachbullockbiz/ lilachbullock@gmail.com CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.In today's episode, Rachel and I discuss: What brand affinity marketing is How brand affinity marketing is different from brand advocacy Rachel's favourite examples of brand affinity marketing from companies and campaigns How to achieve brand affinity Why you might need to look beyond your marketing team to achieve brand affinity Resources to help you get started with brand affinity marketing DISCUSSED ON THIS EPISODE: https://wistia.com/series/one-ten-one-hundred https://www.thisgirlcan.co.uk https://www.youtube.com/watch/?v=XjJQBjWYDTs https://www.brandwatch.com/blog/brand-affinity https://wistia.com/about/brand-affinity-marketing https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/ https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc CONNECT WITH RACHEL: https://twitter.com/realrachelfinch https://www.fanmadefilmpodcast.com/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.comSee ya next week! Hosted on Acast. See acast.com/privacy for more information.

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.In today's episode we discuss: Matt's thoughts on why now is a bad time to cut marketing budgets Cost-effective ways to make SEO marketing budgets go further The most common oversights when marketers are calculating their SEO budgets CONNECT WITH MATT: https://www.matthewwoodward.co.uk/ https://www.linkedin.com/in/matthewwoodwarduk/ DISCUSSED ON THIS EPISODE: https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/ See you next week! Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)In this episode we discuss: Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform How Shopify developed into the world's leading eCommerce platform The Pros and Cons of Shopify for SMEs Third-party Shopify integrations for marketers Emerging eCommerce software to enhance (or rival!) Shopify CONNECT WITH PAUL / VERVAUNThttps://www.linkedin.com/in/paulnrogers/ https://paulnrogers.com/https://vervaunt.com/ https://twitter.com/vervaunthttps://www.instagram.com/vervaunt/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.In this episode we discuss: Google Shopping feed changes coming into place this year and what it means for advertisers How to take advantage of this new free offering from Google Why Google are making these changes The most important elements to optimise within Google Shopping Feeds CONNECT WITH ROB / FREEWHEELING https://www.linkedin.com/in/robpwatson/ rob@freewheelingtraffic.co CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.In this episode we discuss: Recommendations for companies that in market-leading positions continually striving to maintain their competitive edge eCommerce features that have moved from 'nice-to-haves' to expected by customers The most engaging eCommerce features and functions in 2020 New eCommerce software we think you'll love CONNECT WITH LUKE: https://lukecarthy.com/ https://twitter.com/mrlukecarthy https://uk.linkedin.com/in/lukecarthy ALSO MENTIONED ON THIS EPISODE: https://www.serpsketch.com/ https://www.sistrix.com/ https://www.freshrelevance.com/ https://www.sailthru.com/ https://www.sailthru.com/ https://www.seomonitor.com/ https://www.contentkingapp.com/ https://littlewarden.com/ https://www.youtube.com/watch?v=hK3nAy1g-7k CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!In this episode we discuss: How to approach telling your story for the first time Questions you can ask of yourself and others to uncover interesting stories How to keep your brand story consistent How storytelling is developing CONNECT WITH MELANIE /STORYFUEL: https://www.storyfuel.co/ https://www.linkedin.com/in/melaniedeziel https://www.instagram.com/meldeziel/ https://twitter.com/storyfuel_co https://twitter.com/mdeziel https://www.instagram.com/meldeziel/ ALSO MENTIONED ON THIS EPISODE: https://annhandley.com/newsletter/ https://twitter.com/mkobach https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.In today's episode, we discuss: How business owners in the UK can prepare for the end of the government's job retention scheme Why you may need to revisit your distribution strategy Why customers might be willing to pay a little more for your products or services Why customer loyalty is more important for the future than ever before Why business owners should be chasing profit and not volume CONNECT WITH CARL / EMC: https://www.emcltd.co.uk/ https://uk.linkedin.com/in/carlfillery CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility See you next week! Hosted on Acast. See acast.com/privacy for more information.