Internet Marketing: Insider Tips and Advice for Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.  On the show you'll learn:  - What direct response videos are - The main types of video used in promotion and marketing  - How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing - The main keys to success in video marketing - How factoids at the beginning of your video can improve your video performance - Why authenticity is more important than the production value when it comes to video marketin Plus, Rick provides his top tip for the audience when it comes to video marketing.  If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020. On the show you'll learn:  - A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019 - Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulations - Why the rise of TickTok should be in your 2020 plans  - Why digital marketers should care about personal branding in 2020 - How you can get started with building your personal brand and the channels you should prioritise - What the future of work for digital marketers might look like Plus, Lachlan provides his top tip for the audience.   If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO.  On the show you'll learn: - How to do keyword research in 2020 - How to optimise content the right way - How to build links from authority sites - How to get higher rankings with advanced strategies and resources Plus, Steve provides his top tip/key takeaway for the audience. If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off  See acast.com/privacy for privacy and opt-out information.

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing.  On the show you'll learn: - The state of Agile Marketing today - How Andrea first encountered Agile Marketing and started to adopt it - What Scrum is and how it works  - How Kanban boards can help with productivity  - Some simple tips for how you can get started experimenting with Agile Marketing - Some of the online tools that you can use to help you get started  - Andrea's tips for prioritising your work Plus, Andrea provides her top tip for the audience.  If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail. On the show today, Kiri discusses how to grow your Amazon Marketplace Sales. You'll learn:  - What an Amazon team should look like within your company  - Common mistakes that brands and agencies make when launching their Amazon Strategy - Some simple shortcuts to getting fast results  - Why Amazon-specific keyword research is important  - Why you should invest in PPC advertising on Amazon - All about her book, Amazon for CMOs Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit.  On the show you'll learn:  - The path Andy took into public speaking  - How public speaking tends to work  - Why any professional should consider entering the public speaking circuit - Why conferences are like music festivals  - The many benefits that you can enjoy from speaking at conferences  - Some of the classic mistakes people make when it comes to public speaking  - Why it's important to understand your audience Plus, Andy provides his top tip for anyone who wants to become a public speaker.  If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO.   On the show you'll learn:  - Why the traditional marketing funnel is broken - Why social media marketing can be expensive and how you can reduce your costs - Why timing is essential when it comes to marketing  - Why driving awareness can sometimes be more valuable than just focusing on acquiring leads - How you can drive awareness of your business - Why it's important not to forget top of the funnel marketing  Plus, Garrett provides his top tip for the audience.  If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so. On the show you'll learn:  - Why when it comes to growing your agency, less is sometimes more - Why you need to keep your agency focused on your core services  - How you can keep your agency staff focused on their specialism - Why it's important to work with partners on services you aren't comfortable doing yourself  - Why you should strive to win awards and the benefits of doing so Plus, Kevin provides his top tip for the audience.  If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.  See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously.  On the show you'll learn:  - How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands) - How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right time - Why you need to be thinking about Amazon when it comes to search advertising  - Why you should be thinking about Amazon display advertising  - Why Amazon display advertising is ideal for brands with larger budget (10k+ per month) - Why smaller brands should focus on the search side of Amazon Plus, John provides his top tip for the audience.  If you'd like to connect with John you can find him on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging.  On the show, you'll learn:  - How and why Lauren quit her full-time job and transitioned into a full-time blogger - What it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst blogging - How you can connect with your audience via email marketing  - How you can use the info you get from email marketing to create and sell products - Why Lauren's first business blog failed and how you can make sure you don't do the same Plus, Lauren provides her top tip for the audience when it comes to making a career out of blogging.  If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.    See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes.  On the show you'll learn:  - How you can undertake SEO Audits that actually get read and implemented  - Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?) - Why prioritisation is key when it comes to delivering an SEO Audit - Some common SEO myths and misconceptions - Why you should take what Google representatives say with a pinch of salt  Plus Sam provides his top tip/key takeaway for the audience.  If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember.  On the show you'll learn:  - The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...) - How you can cut through the noise  - Why you need to be thinking about WHY you're creating content before you start - Why no one wants your infographic! How to get better at creating something our people actually want - The common mistakes that people make when trying to ensure their content is SEO friendly  - Which businesses Casie feels are creating great content Plus, Casie provides her top tip/key takeaway for the audience.  If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you.  On the show you'll learn:  - What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories - Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site  - How machine learning in terms of language is effecting search results on both mobile and desktop - What Progressive Web Apps are and why you should consider them in your marketing efforts - How you can get started with Mobile SEO Plus Cindy provides her top tip/key takeaway for the audience.  If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.    See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts.  On the show you'll learn:  - What Majestic is all about and what you can use it for  - How Majestic won two two Queens awards - How you can use Majestic to compare your competitors links and understanding your own share of voice - How you can semantically analyse your website and build internal links using inlinks.net - Why it's important to optimise your content around semantic search Plus, Dixon provides his top tip/key takeaway for the audience.  If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.  On the show you'll learn:  - All about Google's recent changes to match types - How this pairs with the exact match change from last year - Whether or not the new match types are good or bad? - Whether or not the changes cause organisational issues? - How you can manage your query workflow with these changes/ - Whether or not there are issues with duplicate keywords? - If negative keywords are affected or is it causing any negative conflicts? - Brad's tips for how you can go about a larger query audit Plus, Brad provides his top tip for the audience.  You can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.