Internet Marketing: Insider Tips and Advice for Online Marketing

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.  On the show you'll learn:  - Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing - How you can undertake marketing automation based on data from the Internet of Things - Magnus' predictions for the future of marketing automation - How AI based technologies can help with the automation of content generation Plus, Magnus provides his top tip/key takeaway. You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here.  If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.  On the show you'll learn: - How Patrick was able to grow Strike Social quickly - How AI/Machine Learning can help with multi-variant testing  - What DV360 is - The trends Patrick sees coming in the next 24 months across the major social platforms - Patrick's tips to help you be more successful within your advertising? Plus, Patrick provides his top tip/key takeaway for the audience.  If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing.  On the show you'll learn:  - What the Angular framework is  - Martin's take on the main product techniques, Product Discovery and Product Delivery - How you can apply Discovery in Marketing - How interviews can help with this - How you can apply Delivery in Marketing   Plus, as usual, Martin provides his top tip/key takeaway for the audience.  If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data.  - What semantic topic modeling is and how it can help pages rank in search results - Why semantic topic modeling is therefore imperative when conducting keyword research - What structured data is - The effect well structured data can have on your rankings - Why site audits are important and what you can expect to get out of them Plus, Bill provides his top tip/key takeaway for the audience.  If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.  On the show you'll learn:  - How to know if you've got the right automation platform for your business - Why training your team is really important when it comes to marketing automation - Why it's important to map and document your workflows and processes and share your knowledge across the business - The impact of GDPR on marketing automation - How you can use marketing automation tools to show ROI and get yourself more budget!  Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.   If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion.  On the show you'll learn:  - Why content promotion is so important - Why you need to have both inbound and paid for ads as part of your content strategy - How paid promotion can help you to drive traffic whilst also building links - The biggest blockers that prevent people from running paid ads - How to implement a blended approach and Daniel's 4 steps - Why you need to be testing your ads and how you can do so - Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads Plus, Daniel provides his top tip/key takeaway for the audience.  If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years. On the show you'll learn:  - Why in business, you should always put your values first - The best ways to ensure your values are lived and breathed within your business - Why you should always put yourself first - Why Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goals - Why your plan isn’t as valuable as the adjustments you make along the way Plus, Matt provides his top tip/key takeaway for the audience.  If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.   See acast.com/privacy for privacy and opt-out information.

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website. Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com. On the show you'll learn: - Why page speed is important for SEO - How page speed can help you with your rankings  - How you can improve your bounce rate and conversions - How you can reduce your page size and therefore improve the loading speed - Why it's important to optimise for HTTPS - The tools you can use to improve your page speed Plus much more! You can also find a video of Fili talking about site speed here.   If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.  Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.  On the show, you'll learn:    - Where the philosophy of “They Ask You Answer” came from and what it entails - Which subjects move the needle most with digital that most companies are afraid to talk about/address - How to handle the subjects that most companies are afraid to talk about - How you can use video going forward and the types of video that move the needle the most - How to improve conversion rates through video Plus, we ask Marcus for his top tip/key takeaway for the audience .  If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: - Why brand familiarity is key to increasing your SERP CTR - Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers - How Google Shopping results might increase organic CTR - How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity.  On the show you'll learn: - Brendan's process for generating 1 million followers - How to fight against the noise on social media - How Taylor Swift successfully built up her social media following by herself and how you can too - Why you need to constantly be iterating your social media strategy  - Why its important to test and optimise the types of content that you produce - Why you need to undertake competitor analysis in order to grow your following Pus, we ask Brendan for his top tip/key takeaway for the audience. If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing.  On the show you'll learn all about: - What's been happening on Twitter over the last few years & the changes in the algorithm - How you can build relationships and generate leads on Twitter - Twitter chats, what they are, how they work and how you can implement them in your marketing - Twitter Video, including how it works and how you can reply - How to create Twitter lists, organise your feed and subdivide topics that are important to you - Why it's important to listen to conversations on Twitter Plus, Madalyn provides her top tip/key takeaway for the audience. If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET.  See acast.com/privacy for privacy and opt-out information.

This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com On the show you'll learn: - Why outsourcing is the key to helping you keep focused on your strengths - Exercises for identifying the tasks you should probably outsource - Free and simple tools to help you with freelance management - The key advantages of hiring freelancers over employees - The two biggest types of companies that are accelerating growth using freelancers P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com For more from Nathan and FreeeUp, visit: https://twitter.com/freeeup https://twitter.com/realNateHirsch ...and you can also catch Andy White @doctorpod and us @SiteVisibility.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search.  On the show you'll learn:  - What Digital Knowledge Management is and why it's important  - How you can grow your own career as a digital knowledge manager (DKM) - Why you need a broad range of skills to work in digital marketing these days - How you can make yourself a huge asset to any business - Duane's thoughts on voice search in 2019 Plus, Duane provides his top tip/key takeaway.  If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes.  On the show you'll learn:  - All about Justin's entrepreneurial journey - How Justin started Needls.com - How AI can assist with helping write adverts  - Why it's often better to test adverts that spend too much time thinking about them - Why automation is important when it comes to the sales process  - Plus as usual, we ask Justin for his top tip/key takeaway for the audience.  As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here.  If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.