Internet Marketing: Insider Tips and Advice for Online Marketing

On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018.  On the show you'll learn:  - How the usage of social media channels in the USA has started to decrease overall - Why Facebook usage is down for the first time  - Some of the reasons young people aren't using Facebook - Why other platforms such as Instagram and Snapchat are outperforming Facebook - How this will impact advertising on Facebook  - Plus as usual, Jay provides his top tip/key takeaway for the audience.  If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here.  You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here.  Plus, you can listen to his podcast here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business. On the show you'll learn: - What a lifestyle business is and how it differs from standard businesses - Why it's important to have a healthy work-life balance - How to get a good idea of the type of business to build - Why you don't need to have a passion to get started - Why it's important to build your skillset - Josh's 4 step framework for improving your visibility online - Plus, as usual Josh provides his top tip/key takeaway for the audience. If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here. You can also listen to their podcast here!  See acast.com/privacy for privacy and opt-out information.

In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018. On the show you'll learn:  - If you are penalised for life if you receive a Google Penalty - The difference between a penalty and an algorithm update (a common misconception) - How Google recalculates how you are ranking - How long a Manual Google Penalty can last for  - How you can get multiple penalisations applied to your website - When and why you should migrate to HTTPS - How you can improve the SEO signals to your site when moving to HTTPS - If link building is still important in 2018 - Why page rank isn't important and why you need to focus on link building that drives conversions Plus Fili provides his top tip/key takeaway for the audience.  if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing.  On the show you'll learn:  - What Messenger Marketing is - The definition of a chat bot in relation to messenger marketing - How messenger marketing can be used - including case studies  - The AI involved with messenger marketing  - Why you should start thinking about messenger marketing right now - How messenger marketing open rates and click-through rates can beat email - Where abouts in the sales funnel messenger marketing comes into play If you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency.  On the show you'll learn:  - Why it's important for an agency to develop a niche & how you can do so - How PR and SEO have converged over the years - How blogging, inbound strategies and content marketing have evolved - Why it's sometimes important to say no to your clients and potential clients  - Why it's important to set time aside to learn & the importance of reading and listening to podcasts  - Plus, Raman provides his top tip/key takeaway.  If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.  See acast.com/privacy for privacy and opt-out information.

In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur.  On the show you'll learn:  - If entrepreneurs are born or whether it's a skill that can be learnt - The trigger that got Richard interested in starting his own business at 15  - Why it's important to think like a teenager and not overthink - The importance of having a start-up mindset and learning as you go  - Why you shouldn't let inexperience stop you - The importance of transparency in business Richard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms.  Plus, as usual Richard provides his top tip/key takeaway.  If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing.  On the show you'll learn:  - If Virtual Reality (VR) and the immersive industry are the same thing - How immersive technology like augmented reality, mixed reality & 360 photos fit in - The impact an immersive experience can have on someone - How immersive experiences can work for businesses  - Plus, as usual Jack provides his top tip and key takeaway.  If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it. On the show you'll learn:  - What account based marketing is and it's such a hot topic today - How to adopt scalable account based marketing and take advantage of inbound - How content marketing fits in with account based marketing  - The technology involved with account based marketing  - The importance of a well-aligned sales and marketing team   - When you should think about adopting account based marketing into your strategies Plus as usual, Riaz provides his top tip/key takeaway for the audience.  If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly. On the show you'll learn: - The questions you should be asking pre-migration - Some of the SEO elements that are often forgotten during a migration - What you'll need to consider when it comes to Paid Media/PPC - The Analytics considerations you'll need to make - Why you need to consider users when preparing a new site - Why customer service is important during a migration Plus as usual, Scott provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business.  On the show you'll learn about:  - What Google My Business is  - The latest update, allowing you to upload 30 second videos to Google My Business - Creating virtual tours using 360 videos - Creating Ads on Google Maps - Creating a website through Google My Business - Google Posts & why you should be testing them - Managing user reviews and why it's important to respond to ALL reviews, good or bad Plus, Marcos provides his top tip/key takeaway when it comes to local search.  If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO.  On the show you'll learn:  - How Local SEO is different from traditional SEO - The most important Local SEO updates over the last year - Greg's tips for doing Local SEO well - The biggest pitfalls with Local SEO - How voice search and home assistants will affect Local SEO Plus as usual, Greg provides his top tip/key takeaway.  If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media. On the show you'll learn: - Why people aren't taking advantage of new media correctly - Why new media is all about engagement and communication - The importance of relationship building - Tips for promoting your podcast - How to be high touch in a hi-tech world - Some of the small habits you should try and introduce into your life Plus Doug provides his top tip/key takeaway. If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.    See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.   On the show you'll learn: - If technical SEO alone can achieve SEO results - Some of the technical SEO tools and tactics that people should be using in 2018 - Michael's SEO advice for those that have websites built using Javascript - How to go about getting featured snippets - Michael's thoughts on forecasting when it comes to SEO You'll also learn about Skratch, the cryptocurrency that Michael is launching. Plus, as usual, Michael provides his top tip for the audience. If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research.  On the show you'll learn about: - The amount of backlinks you need from your industry in order to rank well - The importance of natural backlinks - Website Security and how HTTPS affects rankings - Content length and whether or not Google considers this as part of their ranking factors - How many words you should be including in your content in order to rank better - How website visits affect rankings - The importance visitor behaviour once they are on your site  - Plus, Fernando provides his top tip/key takeaway. If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today.  On the show you'll learn:  - How the project for SEO for Growth came about - The challenges Phil sees in agency business today & how to overcome them - The strategies and tactics that Phil is using today to get results for his clients including...podcasting! - Why you should be re-purposing your content  - Plus, as usual we ask Phil for his top tip/key takeaway for the audience.  If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail.  If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.   See acast.com/privacy for privacy and opt-out information.