Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. On the show you'll learn about: - The amount of backlinks you need from your industry in order to rank well - The importance of natural backlinks - Website Security and how HTTPS affects rankings - Content length and whether or not Google considers this as part of their ranking factors - How many words you should be including in your content in order to rank better - How website visits affect rankings - The importance visitor behaviour once they are on your site - Plus, Fernando provides his top tip/key takeaway. If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
