Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing. David explains his definition of the term "Biddable" and then goes on to discuss: What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this How the biddable industry is keeping up with these changes through technology How automation has changed the way that we work Whether or not all of our future marketing efforts are going to be automated How he sees the future  - not just in digital but also in other areas such as publishing Plus as usual, David provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers.  On today's show, Bas discusses:  Why every marketer should be a speaking What it takes to be a good speaker How to start public speaking Plus, as usual, Bas provides his top tip/key takeaway.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you. On the show you'll discover: How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing? Plus, as usual, Scott provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual.  On the show you'll learn:  The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are:  Adding visuals to existing written content. Focusing on the experience of using the product, not the product itself. Thinking on a different scale than you usually do. Trying to convert the other four senses to sight. Empowering your fans to share. Teaching your audience a new skill. Documenting an unusual use of your product Libby also provides her top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. On the show, you'll learn: How communications change and what that means for business. What lead generation looks like in the digital world & the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page. On the show, Johann discusses: Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including: The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses:  His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing with digital. What's next for marketing? Plus as usual, Michael provides his top tip/key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach. On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage:  the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017.  On the show you'll learn:  If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it. Plus as usual, Paul provides his one top tip/key takeaway for our audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder. Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama joins Andy on the podcast to talk about The Zen of Social Media & on the show you'll learn: What drove Shama to writing her book, The Zen of Social Media Marketing, plus the other books on the topic that she'd recommend. How smaller, niche businesses can incorporate apps such as Pinterest, Instagram & Snapchat into their social media marketing, plus, examples of the businesses that are already doing this well. The key steps in turning a follower or a fan into a customer. Why it's important for marketers to add personality to brand accounts, plus tips on how to do so and who is currently doing this well. Some of the new emerging social media platforms that you should be paying attention to, plus, as usual, Shama provides her one top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group. Next, they move on to discuss the following: What is going on in AI and voice search right now that’s affecting marketers? The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it well His suggestions for preparing for AI and voice search: inhouse vs digital marketing agencies How he usse AI and voice search right now Finally Geoffrey gives us his top tip and key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed. Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return. During the podcast, You'll learn : Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with it What Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attribution What Russell thinks needs to change in order for more businesses to adopt attribution software and understand it better Russell's thoughts on Google's recently announced free attribution software called Google Attribution Where attribution is headed over the next 2 years A good starting point for any marketer who want's to get started with attribution and use it for business growth Plus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics? Why it is important that you focus the attention of the consumer? And how do you achieve this? The market framework evolved by James. The go to market framework - the details - as evolved by yourself Finally James talks about his top tip and key takeaway for our audience. If you'd like to connect with James you can find him here: Twitter: @RogueThink and @Jloomstein. Rogue: www.GoRogue.net  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius.  On the show you'll learn:  Some of the common attributes of culture in creative organisations How the way in which you give feedback is important & tips for doing it right  Tips for conducting brainstorming sessions Some of the tried and tested techniques for being creative including the 5 steps of the creative process Tips for leading and managing creative teams How larger business can start acting and thinking creatively like many start-up Finally, James provides his top tip and key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality.  She explains how:  1. A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links 2. here is a misunderstanding about exactly what Content Marketing is 3. Many brands forge ahead churning out content without consideration for objective, strategy or measurement 4. Link building and many link builders have simply become content marketers as SEO tactics and strategies have changed Next, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail...  See acast.com/privacy for privacy and opt-out information.