Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page. On the show, Johann discusses: Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including: The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
