Internet Marketing: Insider Tips and Advice for Online Marketing

In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products. During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market.  See acast.com/privacy for privacy and opt-out information.

In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content.  See acast.com/privacy for privacy and opt-out information.

In today’s episode of the Internet Marketing Podcast, Andy is joined by Stephen Croome, founder of Firstconversion.com, to talk about his experience in helping start-ups become profitable businesses. To help you achieve the same success, Stephen shares his 6 step process to lead generation and explains how, through combining content, social and email, you can boost the number of leads generated, contributing to the growth of your business.  See acast.com/privacy for privacy and opt-out information.

In today´s Internet Marketing Podcast, Andy is joined by Darren Fell, founder of Crunch.co.uk, the UK’s first totally integrated online accountancy service. Darren discusses turning a business from focusing on a single product to multiple products. Plus he provides his insights on modern day trade association for micro businesses.  See acast.com/privacy for privacy and opt-out information.

In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content. Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing. Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction.  See acast.com/privacy for privacy and opt-out information.

In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab. Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he predicts for the future of the suite.  See acast.com/privacy for privacy and opt-out information.

How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insider advice and also talks about how to keep a good balance between technical and non-technical SEO in your approach.  See acast.com/privacy for privacy and opt-out information.

Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point? Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the experiences she and other women have had working in technology.  See acast.com/privacy for privacy and opt-out information.

This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients.  See acast.com/privacy for privacy and opt-out information.

In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines.  See acast.com/privacy for privacy and opt-out information.

In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions. Links: 1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/ 2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/ 3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/ 4. Guide to Campaign Tagging:...  See acast.com/privacy for privacy and opt-out information.

In todays episode, Andy is joined by Christiaan Solcer, CMO at startpage.com, ixquick.com (a private search engine) in the Netherlands. Chris talks about how Private Search Engines work and the challenges it gives him as CMO as well as his predictions for the future of search. Like the podcast? Let us know @SiteVisibility  See acast.com/privacy for privacy and opt-out information.

Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank. Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy. As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business. Like the podcast? Let us know @SiteVisibility Connect with the Crank team here: https://twitter.com/peterjabraham?lang=en-gb https://twitter.com/bensalmon?lang=en-gb https://www.linkedin.com/company/wearecrank https://twitter.com/wearecrank  See acast.com/privacy for privacy and opt-out information.

In today's episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion.  See acast.com/privacy for privacy and opt-out information.

In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience. Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.  See acast.com/privacy for privacy and opt-out information.