Internet Marketing: Insider Tips and Advice for Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management. Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including: 1. Maximising the utility of the community rather than the use 2. Making sure it's easy to find answers to the questions being asked 3. Helping to give people a sense of autonomy within a community 4. Understanding the difference between joining a community and participating in a community He then provides tips on how we can be measuring the success of our communities including: 1. Avoiding presenting engagement metrics 2. Only tracking the things that matter like leads generated, customers retained etc. 3. Making your metrics matter by making them emotive Finally, Richard provides his top tip and key takeaway when it comes to online communities, but you'll have to...  See acast.com/privacy for privacy and opt-out information.

BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April. Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session is right for you. Therefore, in this episode of the Internet Marketing Podcast, Kelvin invited a few of the trainers to share their experience and give you an insight in their training courses. Ned Poulter, is CEO & Founder of Pole Star Digital – a digital marketing consultancy & will be running the Paid Social Media Advertising Training. On the podcast, Ned explains how he got into the area of paid social advertising and shares some of his experiences, including how he managed to increase the social media engagement of the LAD Bible, one of the UK's biggest social media platforms. Ned explains how paid...  See acast.com/privacy for privacy and opt-out information.

Today Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart. Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content. Adam says that what we need now is better and more relevant content. He says that people are looking for ever lasting content that tells you everything you need to know at once instead of wasting time, having to pick out the most important information in an extremely long document. Adam believes that if you look at content marketing in a new way, with all these new innovations and developments, you’ll actually notice that content marketing is at its peak. So, if someone tells you about the death of content marketing, this person...  See acast.com/privacy for privacy and opt-out information.

In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search. During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online. Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing...  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing. Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotional hook, whereas it's drawback is that it isn't so good for detailed information. Essentially videos can deliver high level messages, delivered with a punch! He then goes onto discuss what you should consider when thinking about producing video content and how educational videos & videos of products tied in with case studies and testimonials can be great to use in your marketing efforts. Finally, Tom discusses the topic of VR and how it might affect content marketing in the future.  See acast.com/privacy for privacy and opt-out information.

In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for retailers and content marketers and runs us through some of the problems that it can help to solve. He then discusses Magento 2.0, which was released in 2015. He gives us insights into the key updates and some of the exciting features of Magento 2.0 and explains how to migrate over to this latest version. Matt then goes on to talk about Apple payments and explains how paying with your iPhone, iPad, Apple Watch etc. will be the future of purchasing and gives us some insights into what this digital wallet service...  See acast.com/privacy for privacy and opt-out information.

In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access). He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement. Finally, Tom provides some of his tips and tricks for using GA including tips for...  See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels. Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web. She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online.  See acast.com/privacy for privacy and opt-out information.

In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads. Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades.  See acast.com/privacy for privacy and opt-out information.

In this week's podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it's also known, single image swiping. Olly explains how the massive growth in the use of mobiles within search and the use of mobiles in retail has meant that many brands and retailers need not only a mobile responsive site, but also a great user experience. He talks about how single image swiping can be used by businesses to personalise a users experience and how it can be incorporated by businesses, particularly those in retail and eCommerce.  See acast.com/privacy for privacy and opt-out information.

In this week's podcast, Andy is joined by Simon Kingsnorth, Global Head of Digital Marketing at Citi Bank, to discuss building a digital strategy for 2017. Simon discusses where technology is headed, the trends that we are seeing and how they might impact our strategies. Simon also discusses structuring your business for digital and predicts which trend he feels will have the biggest impact in 2017.  See acast.com/privacy for privacy and opt-out information.

In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy. She also provides her tips for managing your social media in juts an hour a day, discusses some of the most common mistakes that she sees brands make and provides her view on who is currently doing their social media well.  See acast.com/privacy for privacy and opt-out information.

Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry. Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts.  See acast.com/privacy for privacy and opt-out information.

In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results.  See acast.com/privacy for privacy and opt-out information.

In today’s episode, Andy is joined by Bas van den Beld, award winning Digital Marketing consultant, trainer and speaker and founder of State of Digital to discuss matching your content to your audience. Bas explains why he believes there is simply thinks too much content out there & why this could be a major problem for your audience. He also provides some useful insider tips and advice on how to overcome this issue.  See acast.com/privacy for privacy and opt-out information.