Internet Marketing: Insider Tips and Advice for Online Marketing

On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams.  On the show you'll learn:  - How outsourcing your work can help you to grow quickly  - Why age is just a number when it comes to following your dreams   - Why you shouldn't just start a business in order to sell it - Why you need to be adaptable when running a business - How Jeet became a TEDx speaker  - How Jeet promoted his businesses despite never spending money on marketing If you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts.  On the show you'll learn:  - Why you should be automating your social media posts - The typical patterns of social media posting that Social Jukebox automates and the benefits of posting this way - How Facebook, Twitter and LinkedIn differ in terms of posting strategies - How LinkedIn has evolved as a social media platform - How Social Jukebox has evolved as a tool Plus, as usual Tim provides his top tip/key takeaway for the audience.  If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here.  See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation.  On the show you'll learn:  - When to ask for a review and what methods to use - How to value a review and encourage reviews from your team - Why reviews on 3rd party websites can be more valuable than those on your own - The best way to deal with a negative review - What the benefits of having reviews are & how to leverage them? - How you can get started? - Plus, as usual Brian provides his top tip/key takeaway for the audience.  If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency.  On the show you'll learn:  - How to sell SEO in 2018 - The difference between Snake-Oil SEO and Real SEO - How the relationship between web design and conversion optimisation works - How to scale SEO/Digital Marketing Services - How to work out whether you want to work from home/freelance or within an agency - Plus, as usual Eric provides his top tip/key takeaway for the audience.  If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.   See acast.com/privacy for privacy and opt-out information.

On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.   On the show you'll learn:  - The types of data that you Actually need for marketing purposes - The importance of using clean data  - Who in your business should care about data quality - Why only a few big companies are actually ready now GDPR has arrived - Why you need to switch your marketing strategy in light of GDPR - Why GDPR is a good thing for the digital industry  Plus, as usual Julien provides his top tip/key takeaway for the audience.  If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business.  On the show you'll learn:  - What SEO looks like in 2018 & the importance of Click Through Rate  - The key factors to help maximise your content marketing efforts - How to use Google Search Console to find your existing blog posts to double down on - How to use SEO & PPC to maximise your lead generation efforts on your site - Why it's important to diversify your digital plan and uses multiple channel Plus, as usual Ryan provides his top tip/key takeaway for the audience.  If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels.  On the show you'll learn:  - What's wrong with the established marketing methods - Why promotions and offers don't need to be at the forefront of your marketing - The difference between a relationship funnel and standard marketing funnels - How marketing automation works with respect based marketing - How Bastian approaches respect based marketing - How to install buying belief through your marketing Plus, as usual Bastian provides his top tip/key takeaway for the audience.  If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business.  On the show you'll learn: - Why the Virtual Assistance space has exploded in recent years - How the Philippines has been transformed by the outsourcing industry - How to get virtual assistance right in 3 simple steps  - What can go wrong when you haven't got systems and processes in place - Barbara’s top tools to help with communication including Asana and Slack - How and why digital businesses can ease their day to day workload using virtual assistants - The types of work virtual assistants can help with Plus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants.  See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality.  On the show you'll learn:  - How to tell your brands story - The difference between a company story and a brand story - Why you need a brand personality and how to work out what that is - Why tone of voice is so important and how you can create yours - Why you need a content marketing strategy & how to go about starting - The importance of a good brief Plus Al provides his top tip/key takeaway for the audience.  If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.     See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing.  On the show you'll learn:  - The key things that stops most people from blogging  - How to come up with content ideas and the tools you can use to help - The main challenges people face with video marketing - How to get started with live video  - Why podcasting is a great form of content marketing - The top tools that Ian uses to increase his productivity Plus, as usual, Ian provides his top tip/key takeaway for the audience.  If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years.  On the show you'll learn about:  - The importance of Relevance  - Why it's key to have a great Reputation on Google - Why you need to be Remarkable in order to stand out  - Why your content needs to be Readable more than anything else  - Why you need to understand your Reach - Why strategies never change but tactics do  - Why the 5 R's differ when looking at Mobile vs Desktop - Where voice search is headed in 2018 Plus, Bryan provides his top tip/key takeaway for the audience.  If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce.  In today's show, you'll learn: - Why it's important to have dedicated landing pages for your unique products and services - How to deliver on the promise of your paid ads when it comes to landing pages - How Chrome's automated ad-blocking is affecting pop-ups - Oli's recommended criteria for judging whether your pop-ups are good or bad - Oli's biggest takeaways from his recent 20/30 blogging challenge You can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce. ...and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses. On the show you'll learn:  - The "epiphanies" that Warren had about business throughout his journey  - How social media is changing in the wake of recent Twitter and Facebook issues  - The importance of Relationship Marketing  - Some common mistakes that businesses make when it comes to relationship marketing  - His thoughts on AI and how it'll influence online businesses  Plus, as usual, Warren provides his top tip/key takeaway for the audience.  If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here. You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.   See acast.com/privacy for privacy and opt-out information.

In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead!  On the show you'll learn:  - Why SEO is fascinating and definitely not dead!  - Why content marketing is everything! - How content marketing helps to deliver conversions and leads - The important factors in on-page optimisation in 2018 - The top tools to help you with on-page optimisation Plus as usual, Lukasz provides his top tip/key takeaway for the audience.  If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning. On the show you'll learn: - The importance of expanding your network or community & Rachel's tips for doing so - How to build an offline community & cultivate friendships - The differences between working in-house vs agency or freelance & how to know what suits you - Rachel's tips for management and good leadership Plus as usual, Rachel provides her top tip/key takeaway for the audience. If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here. Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information.  See acast.com/privacy for privacy and opt-out information.