Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn: - Why it's important to have dedicated landing pages for your unique products and services - How to deliver on the promise of your paid ads when it comes to landing pages - How Chrome's automated ad-blocking is affecting pop-ups - Oli's recommended criteria for judging whether your pop-ups are good or bad - Oli's biggest takeaways from his recent 20/30 blogging challenge You can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce. ...and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/ <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
