Internet Marketing: Insider Tips and Advice for Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links. On the show you'll learn: - Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts - Why you need to create a narrative that's lighthearted and funny & work with an open minded client - Examples of when fake news or PR link bait stunts have worked well including the Privy Pee &  - How you can find topical news stories to jump on the back of  - The advantages and disadvantages of using this type of content in your marketing effort Plus, Oliver provides his top tip for the audience. If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.  On the show you'll learn:  - The opportunity that video presents for agencies - Why agencies will need to be able to produce videos for their clients  - How the balance of difficulty between production and distribution has reversed over time - How we should be planning our videos - How one to one video has come about and when you can be using them - When live streaming works and it's limitations  - The nature of the videos that organisations are making today Plus, Phil provides his top-tip for the audience.  If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.  On the show you'll learn:  - What in-housing means - Why in-housing has become a trend within marketing - How agencies can evolve and thrive today - How GDPR has actually impacted businesses  - How you can attract and acquire genuine talent when hiring  Plus, Daniel provides his top tip/key takeaway for the audience.  If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.     See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future.  On the show you'll learn: - Why email marketing isn't dead - Why you should be using email marketing - Why email marketing is a great way to build traffic to your site - Why it might be time to scrub your email list - Why podcasting analytics is a tricky subject  - Why Neil believes Libsyn provides the best podcast analytics data - Why organic traffic will drop in the near future - Why SEO will turn into a winner takes all scenario when it comes to voice search Plus Neil provides his top tip/key takeaway for the audience. If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.  On the show you'll learn:  - The difference between SEO & Local SEO - Why Google uses it's local algorithm for certain queries  - The latest updates in the world of Local SEO  - Why Google My Business is your new homepage when it comes to Local SEO - What Questions & Answers are and how you should be using them - Why you should be using Google Posts to create your own promotional ads in Google My Business - Why it's important to choose the right categories when it comes to Local SEO Plus Greg provides his top tip for the audience.  If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.  On the show you'll learn:  - Why & how G2 Crowd re-branded to G2 - Why internal buy-in is key when it comes to a re-brand  - What to look for in rockstar candidates when hiring - Why it's important to "hire slow but fire fast" - How to get your team doing amazing & disruptive marketing - Why it's important to talk about mental health - How not to burn out in a high pressure job - Why it's important to be open with your team when it comes to mental health  Plus, Ryan provides his top tip/key takeaway.  If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.  On the show you'll learn:  - How to focus on the ideal client for your business  - Why it's important to move away from just working with anyone who has the cash - How having ideal clients in mind can help you to focus in our your overall marketing message - How you can create a demand for your services in a way that works for you  - Why relationships are extremely important in attracting and retaining clients - How you can build relationships online  - The importance of nurturing and following-up with your contacts  - How to follow-up without being too intrusive Plus Steve provides his key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy.  On the show you'll learn:    - Why podcast interviews convert 25 times better than blogs - How podcasts can help to build trust - How to find and get booked on the podcasts that matter to your business - How to be an ideal guest & predictably turn listeners into leads - Why you should have a landing page for your podcast show Plus, Tom provides his top tip/key takeaway.  If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.  On the show you'll learn:   - What content marketing & social media look like in 2019 - What interactive posts are and why you should be using them - Where podcasting is heading in 2019 - Tips for how to build your marketing team - Tips for marketing strategy including frameworks to use and how to stay on track Plus, Kevan provides his top tip/key takeaway.  If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques. You'll learn: - The difference between drop-shipping and affiliate marketing - The tools you need to help manage your Shopify inventory - How to effectively use offers to drive urgency - How you can adjust your navigation to funnel users through to conversion - Why you should use the Questions & Answers Shopify app to boost your organic search To find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.  On the show you'll learn:  - Why you constantly need to be able to adapt and learn new things as an entrepreneur  - All about the power of social media influence  - Why social media influencers are the "new celebrities" - Dhar's tips for those who want to start with influencer marketing  - Dhar's top tips for moving your business online  - Tips for bouncing back from failure - The power of video as a form of content marketing  If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.   See acast.com/privacy for privacy and opt-out information.

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis. Discussing the topic of AI and machine learning and its impact in marketing, you'll learn: - The key strengths of humans vs machines (hurrah!) - Why the future requires humans & computers to work together - Why lightning = beef - Why machines aren't quite ready to write all of your ads - How machine learning is impacting bid management in paid media - Why larger corporations have a distinct advantage when it comes to using machine learning You can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of.  On the show you'll learn:  - Whether or not Click Through Rate (CTR) affects your rankings  - How CTR affects personalised results  - How Google detects YMYL (Your Money, Your Life) queries and adjusts for it - How Google adjusts it's algortihm for categories of queries but not industries  - How Bing has opened it’s API for index Plus Barry provides his top tip/key takeaway. If you'd like to connect with Barry, you can find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.  On the show, you'll learn:    - The Importance of building a customer journey - Neil's example of a customer journey - The best things we can do with online marketing to make our full customer journey successful - Why you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced products - Why you should be using paid advertising to accelerate the content at every stage - How remarketing can help you to massively increase your ROI Plus Neil provides his top tip/key takeaway.  If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.  On the show you'll learn:  - How there's been a shift in power in terms of brand and customers - How customers have become marketers for brands among the rebellion against advertising - Why customers always win and why customer loyalty is becoming harder to gain - Why Mark is against marketing automation and thinks it's the enemy of great marketing - Mark's manifesto for human-centered marketing Plus Mark provides his top tip for the audience.  If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.             See acast.com/privacy for privacy and opt-out information.