#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com
Summary: In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis. Discussing the topic of AI and machine learning and its impact in marketing, you'll learn: - The key strengths of humans vs machines (hurrah!) - Why the future requires humans & computers to work together - Why lightning = beef - Why machines aren't quite ready to write all of your ads - How machine learning is impacting bid management in paid media - Why larger corporations have a distinct advantage when it comes to using machine learning You can connect with Brad on Twitter @bgtheory or via adalysis.com. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
