Internet Marketing: Insider Tips and Advice for Online Marketing

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall. Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on: - How social media may be forcing politicians to communicate in new ways - The best way to handle questions that you can't answer - The role on empathy in effective communication - How more frequent communication could help to increase your audience engagement at this time You can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.  See acast.com/privacy for privacy and opt-out information.

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff. Jeremy breaks down how to approach website friendly, with reminders and tips on: - Why we need to de-prioritise our own assumptions on website friendliness - How user testing is fundamental to the process of making your website user friendly - How website speed directly impacts your bottom line - The role of video in attracting the right customers - Why companies that focus on multi-channel marketing will dominate in 2020 As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year. You can connect with Jeremy via: Spartan Media: https://spartanmedia.com/ Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauff Jeremy's Twitter: https://twitter.com/jeremyknauff?lang=en Or catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.  On the show you'll learn: - How you can stand out in the sea of content - Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective - Why you should consider leveraging your customers instead of influencers - Why personal marketing is likely to replace the one to many approach - Why you should be considering private messaging groups on WhatsApp and Slack - How you can use Twitter & Instagram as search engines to find customers - Why personal branding is even more important in the current Coronavirus world                    Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020.   If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.  On the show you'll learn: - Why one to one marketing is important for increasing your leads in 2020 - Why content marketing isn't dead but why you need to be engaging with your customers - Why it's important to help your customers and solve their problems within your marketing - What eCommerce businesses can do today to survive and thrive during lockdown and social distancing Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD. You can help out and visit it here: https://corona-help.uk/ If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.  On the show you'll learn:  - Why your branding and positioning on YouTube can help you to stand out - Brian's tips for making the most out of your video intros - How you can optimise your YouTube videos for SEO - Why it's important to look for keywords with low competition and try to optimise for those  - How you can get more subscribers to your channel Plus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers.  Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.  The show has a whole lead of content marketing tips you can put into place right now. You'll learn:  - Why getting the most out of your content is so important right now - How you can let Google bring leads to you - How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing - Why if your content isn’t positioning, you should talk to a professional who can help - Why if you used to do a lot of onsite, you should talk about how you can do things virtually - How you can use re-purposed content to build on know-like-and-trust  - Why interviewing internal subject matter experts can lead to excellent content that your readers will love Plus Heather provides her top content marketing tip for the audience.  If you'd like to connect with Heather, you can find her on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.  On the show you'll learn:  - Why 2020 is the year of the brand SERP - Why Google is your new business card and what that means for you  - How you can influence your brand search engine page results and make it positive, accurate and convincing - How you can shape the anatomy of the SERPs and make yours sexy! - Why your brands SERP is an important part of the sales funnel Plus, Jason provides his top tip when it comes to brand SERPs.  If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.  On the show you'll learn:  - Why your product should come first and your content should come second - Why you shouldn't fear Google Algorithm updates  - Why you should consider NOT using keyword research - How Zillow's product market fit approach led them to success  - How Google will reward you for building the right content  - What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy Plus, Eli provides his top tip for the audience.  If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.  On the show you'll learn: - How you can use Schema without the need for developers - How you can use Product Schema via Google Tag Manager - Paul's top tip when it comes to testing schema within GTM - Other useful Google Tag Manager functionalities Plus, Paul provides his top tip for the audience. If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online.  On the show you'll learn:  - Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals - Why you need to concentrate on your landing pages and sales processes rather than just ads - Why changing your offer can be the best conversion tests that you can run   - How you can use data segmentation campaigns for success  - Why it's important to use data to get as granular as possible (without going over the top!) Plus, Adam provides his top tip for the audience when it comes to using data to sell online.  If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.  On the show you’ll learn: - What Schema Markup is and why it’s important - How Schema is evolving and accelerating - How marketers are using Schema today - How to know what to optimise when it comes to Schema - Where Martha sees Schema Markup heading in the future Plus, Martha provides her top tip/key takeaway for the audience. If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.  See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.  On the show you'll learn:  - The current state of advertising automation  - Some of the limitations with automation and attribution - Why digital advertising isn't the dot com bubble - Why the marketing funnel isn't dead  - Why smart shopping is a black hole when it comes to data and reporting - Why Kirk believes smart shopping should include more data for it's users  Plus, Kirk provides his top tip for the audience.  If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.  On the show you'll learn:  - How Google smart bidding has improved so much over the last few years, and why it will keep on improving - The results that Rob has seen from recent tests from 3 different clients - Rob's 3 steps for achieving smart bidding success  Plus, Rob provides his top tip for the audience.  You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here.  If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results. On the show you'll learn:  - What earned media and consumer generated content is - The difference between 1st party content and 3rd party content - The benefits of consumer generated content  - Why consumers are becoming sceptical about influencer marketing  - How community marketing works for brands & how it differs from influencer marketing Plus, Toby provides his top tip/key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020.  On the show you'll learn:  - How you can link your automation tools together through API's - Why you should consider using IFTTT  - Why data is extremely important when it comes to automation and PR  - Why quality matters when it comes to SEO  - Why one link from a high quality site is much better than 100 links from smaller sites - The state of content marketing today and where it's headed in 2020 Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here  See acast.com/privacy for privacy and opt-out information.