Internet Marketing: Insider Tips and Advice for Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.  On the show you'll learn:  - Why it's important to be transparent when it comes to affiliate marketing - Why ideally, you should promote businesses that you believe in - How you can increase your conversion rate with affiliate marketing  - Matt's tips for using the Amazon Associates Programme  - The main mistakes people make when using the Amazon Associates Programme - What you should look out for when choosing an affiliate partner Plus, Matt provides his top affiliate marketing tip for the audience.  If you'd like to connect with Matt, you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO.  On the show you'll learn:   - How Craig got started in SEO - Craig's tips for scaling a business - Craig's tips for self-branding  - Craig's tips for starting your own business Plus, Craig provides his top tip/key takeaway for our audience.  If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.  On the show you'll learn:  - Jon's definition of what CRO is - Why you need to be making data-backed decisions when it comes to CRO - The types of data that you should be looking at to improve your conversions - Why you should always start with Google Analytics when it comes to data analysis for CRO - Why you always need to be testing elements of your website - What your goal should be when reviewing your data Plus, Jon provides his top tip for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn:  - How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting) - Why we're seeing such a growth in podcast consumption right now - The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition - Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts - Why you need to understand the balance of marketing foundation vs growth strategy Plus, as usual, Benjamin provides his top tip/key takeaway for the audience.  If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location. - How did James come to work in the Digital Marketing industry? - What lead him to start MeasureMatch - What does MeasureMatch do and how can it help buyers and providers? - What was the inspiration for MeasureMatch and how did he go about securing funding? - What does the future of remote working look like - Key takeaways for what business service providers and buyers can learn from each other  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic.  - What an on-page SEO audit is and why they are important? - Why on-page SEO is critical when it comes to ranking factors.   - Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO - How you to find out if you need to do an on page SEO audit - Why it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty  - Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process.  - The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.     Plus, Matthew provides his top-tip/key takeway for the audience.  If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.    See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer. On the show you'll learn:  - Why you need to get creative to reach the unreachable customer - How to remain memorable in a content overkilled world  - Why your price determines your brand - Why the answer to battling content overload isn't with more content! - Why long-tail keywords remain valid as part of your marketing strategy  Plus, Mark provides his top tip for the audience.  If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.   On the show you'll learn:  - The characteristics of ‘international’ websites - Some of the problems that organizations run into when building and maintaining sites that serve buyers in different countries? - The types of issues that crop up around content and language  - What needs to be considered when tackling a large international site merger/migration? - Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there? Plus, Jeff provides his top tip for the audience.  If you'd like to connect with Jeff, you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn. On the show you'll learn:  - How Shay built up her start-up - Why you need to be using LinkedIn videos  - How you need to tailor your videos for LinkedIn compared to other social media platforms  - Why LinkedIn is the best! - How you should be using other social media platforms in your marketing efforts Plus, Shay provides her top tip/key takeaway for the audience.  If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.  On the show you'll learn:  - Dale's 8 reasons why eCommerce SEO is different from ordinary SEO - Why breaking Google's rules is sometimes a requirement to break into a competitive product niche - Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links - Why you should stop writing your SEO content - The alternatives to written content for SEO Plus, Dale provides his top tip/key takeaway for the audience.  If you'd like to connect with Dale, you can find him on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.  On the show you'll learn: - Why you should be split testing and how you can do so - Why user experience isn't just about improving your conversion rate - Why improving engagement with your visitors is important - Why it's harder to garner trust online today - Why the colour of buttons on your site should remain consistent through the users journey Plus Justin provides his top tip/key takeaway for the audience. If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world.  On the show you'll learn:  - What "Google's perfect world" means  - Why structured data mark up is so important  - Why dynamic rendering is important when it comes to SEO - Why it's important to be predictive rather than re-active with SEO Plus, Geoff provides his top tip/key takeaway for the audience.  If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links.  On the show you'll learn:  - How to reach out to journalists - what works and what doesn't  - Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us - Hana's favourite tactics for using digital PR for link building - How we can boost our link building while running larger campaigns - How you can undertake larger campaigns on a budget  - Hana's tips for when a campaign doesn't perform Plus, Hana provides her top tip/key takeaway for the audience.   If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search.   Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.   You'll learn all about that on the show, plus:   - How long it takes to go from absolutely zero online presence to ranking in the local pack - How getting your citations indexed can actually impact negatively on your rankings - The tactics or strategies that have the biggest impact on local pack rankings Darren also provides his top tips for the audience when it comes to tanking in local search.  If you'd like to connect with Darren you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.  On the show you'll learn:  - Why company culture is so important and why marketers should care   - How the right company culture can help you to attract the right employees - The correlation between why companies that are big on marketing tend to nail employee engagement  - How communications and employee engagement intersect and how often marketers are champions of the employee experience - How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication Plus, Andrew provides his top tip/key takeaway for the audience.  If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.   See acast.com/privacy for privacy and opt-out information.