Summary: On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: - How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting) - Why we're seeing such a growth in podcast consumption right now - The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition - Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts - Why you need to understand the balance of marketing foundation vs growth strategy Plus, as usual, Benjamin provides his top tip/key takeaway for the audience. If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
