Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it. On the show you'll learn: - What account based marketing is and it's such a hot topic today - How to adopt scalable account based marketing and take advantage of inbound - How content marketing fits in with account based marketing - The technology involved with account based marketing - The importance of a well-aligned sales and marketing team - When you should think about adopting account based marketing into your strategies Plus as usual, Riaz provides his top tip/key takeaway for the audience. If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
