#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna

Summary: On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.  On the show you'll learn: - How Patrick was able to grow Strike Social quickly - How AI/Machine Learning can help with multi-variant testing  - What DV360 is - The trends Patrick sees coming in the next 24 months across the major social platforms - Patrick's tips to help you be more successful within your advertising? Plus, Patrick provides his top tip/key takeaway for the audience.  If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>