Summary: On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: - Why content promotion is so important - Why you need to have both inbound and paid for ads as part of your content strategy - How paid promotion can help you to drive traffic whilst also building links - The biggest blockers that prevent people from running paid ads - How to implement a blended approach and Daniel's 4 steps - Why you need to be testing your ads and how you can do so - Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads Plus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
