Summary: In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: - Why brand familiarity is key to increasing your SERP CTR - Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers - How Google Shopping results might increase organic CTR - How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/ <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
