Summary: On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail. On the show today, Kiri discusses how to grow your Amazon Marketplace Sales. You'll learn: - What an Amazon team should look like within your company - Common mistakes that brands and agencies make when launching their Amazon Strategy - Some simple shortcuts to getting fast results - Why Amazon-specific keyword research is important - Why you should invest in PPC advertising on Amazon - All about her book, Amazon for CMOs Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
