Summary: On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: - The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...) - How you can cut through the noise - Why you need to be thinking about WHY you're creating content before you start - Why no one wants your infographic! How to get better at creating something our people actually want - The common mistakes that people make when trying to ensure their content is SEO friendly - Which businesses Casie feels are creating great content Plus, Casie provides her top tip/key takeaway for the audience. If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
