#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes

Summary: On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.  On the show you'll learn:  - All about Google's recent changes to match types - How this pairs with the exact match change from last year - Whether or not the new match types are good or bad? - Whether or not the changes cause organisational issues? - How you can manage your query workflow with these changes/ - Whether or not there are issues with duplicate keywords? - If negative keywords are affected or is it causing any negative conflicts? - Brad's tips for how you can go about a larger query audit Plus, Brad provides his top tip for the audience.  You can connect with Brad on Twitter @bgtheory or via adalysis.com.  <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>