#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility

Summary: <p>This episode is not sponsored by Wistia.</p><br><p>... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.</p><br><p>I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.</p><br><p>In today's episode, Rachel and I discuss:</p><p><br></p><ul> <li>What brand affinity marketing is</li> <li>How brand affinity marketing is different from brand advocacy</li> <li>Rachel's favourite examples of brand affinity marketing from companies and campaigns</li> <li>How to achieve brand affinity</li> <li>Why you might need to look beyond your marketing team to achieve brand affinity</li> <li>Resources to help you get started with brand affinity marketing</li> </ul><p><br></p><p>DISCUSSED ON THIS EPISODE:</p><p><br></p><ul> <li><a href="https://wistia.com/series/one-ten-one-hundred" rel="noopener noreferrer" target="_blank">https://wistia.com/series/one-ten-one-hundred</a></li> <li><a href="https://www.thisgirlcan.co.uk" rel="noopener noreferrer" target="_blank">https://www.thisgirlcan.co.uk</a></li> <li><a href="https://www.youtube.com/watch/?v=XjJQBjWYDTs" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch/?v=XjJQBjWYDTs</a></li> <li><a href="https://www.brandwatch.com/blog/brand-affinity" rel="noopener noreferrer" target="_blank">https://www.brandwatch.com/blog/brand-affinity</a></li> <li><a href="https://wistia.com/about/brand-affinity-marketing" rel="noopener noreferrer" target="_blank">https://wistia.com/about/brand-affinity-marketing</a></li> <li> <a href="https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand</a>/</li> <li><a href="https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc" rel="noopener noreferrer" target="_blank">https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc</a></li> </ul><p><br></p><p>CONNECT WITH RACHEL:</p><p><br></p><ul> <li><a href="https://twitter.com/realrachelfinch" rel="noopener noreferrer" target="_blank">https://twitter.com/realrachelfinch</a></li> <li> <a href="https://www.fanmadefilmpodcast.com" rel="noopener noreferrer" target="_blank">https://www.fanmadefilmpodcast.com</a>/</li> </ul><p><br></p><p>CONNECT WITH SCOTT:</p><p><br></p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><p><br></p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/</li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p><br><p>See ya next week!</p> <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>