Summary: <p>Right now, marketing budgets are being heavily scrutinised. Probably more than ever.</p><br><p>Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?</p><br><p>Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.</p><br><p>In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.</p><br><p>In today's episode we discuss:</p><p><br></p><ul> <li>Matt's thoughts on why now is a bad time to cut marketing budgets</li> <li>Cost-effective ways to make SEO marketing budgets go further</li> <li>The most common oversights when marketers are calculating their SEO budgets</li> </ul><p><br></p><p>CONNECT WITH MATT:</p><ul> <li> <a href="https://www.matthewwoodward.co.uk" rel="noopener noreferrer" target="_blank">https://www.matthewwoodward.co.uk</a>/</li> <li> <a href="https://www.linkedin.com/in/matthewwoodwarduk" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/matthewwoodwarduk</a>/ </li> </ul><p><br></p><p>DISCUSSED ON THIS EPISODE:</p><ul><li> <a href="https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic" rel="noopener noreferrer" target="_blank">https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic</a>/ </li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li><a href="https://www.sitevisibility.co.uk/" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk/</a></li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a>.</p><br><p>Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: <a href="https://www.sitevisibility.co.uk/contact" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk/contact</a>/ </p><br><p>See you next week!</p> <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
