#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
Summary: <p>In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.</p><br><p>In this episode we discuss:</p><p><br></p><ul> <li>Have the principles for gleaning customer insight changed over the last 20 years?</li> <li>What makes an insight insightful?</li> <li>The 5 sources of data you need for meaningful marketing analysis</li> <li>What's the #1 obstacle that prevents customer insight from being gleaned?</li> <li>Why monthly or quarterly marketing targets might actually prevent remarkable marketing</li> <li>Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights</li> </ul><p><br></p><p>Referenced on this episode:</p><ul><li>Christine's book, Customer Insight Strategies: <a href="https://www.koganpage.com/product/customer-insight-strategies-9781789662504" rel="noopener noreferrer" target="_blank">https://www.koganpage.com/product/customer-insight-strategies-9781789662504</a> & <a href="https://amzn.to/3umOoJt" rel="noopener noreferrer" target="_blank">https://amzn.to/3umOoJt</a> </li></ul><p><br></p><p>Marketing Technology Landscape Supergraphic: <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/" rel="noopener noreferrer" target="_blank">https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/</a></p><ul> <li>[Book] Thinking Fast and Slow by Daniel Kahneman <a href="https://amzn.to/3yG4H7L" rel="noopener noreferrer" target="_blank">https://amzn.to/3yG4H7L</a> </li> <li>[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: <a href="https://amzn.to/3wABlpn" rel="noopener noreferrer" target="_blank">https://amzn.to/3wABlpn</a> </li> <li>Jolt by Richard Tyler: <a href="https://amzn.to/3voHyoo" rel="noopener noreferrer" target="_blank">https://amzn.to/3voHyoo</a> </li> </ul><p> </p><p>CONNECT WITH CHRISTINE / SOPHIA MARKETING</p><ul> <li><a href="https://uk.linkedin.com/in/drchristinebailey" rel="noopener noreferrer" target="_blank">https://uk.linkedin.com/in/drchristinebailey</a></li> <li><a href="https://twitter.com/christinebailey" rel="noopener noreferrer" target="_blank">https://twitter.com/christinebailey</a></li> <li><a href="https://www.sophiamarketing.co.uk/" rel="noopener noreferrer" target="_blank">https://www.sophiamarketing.co.uk/</a></li> </ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/</li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p> </p><p>For all show ideas, guest recommendations and feedback email <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p> <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
