#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social
Summary: <p>In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism. </p><p> </p><p>In this episode we discuss:</p><p><br></p><ul> <li>How Sprout Social create their annual Index Report</li> <li>What are the preferred methods of customer service communication in the UK & Ireland?</li> <li>Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?</li> <li>Are businesses asking too much of social media managers?</li> <li>Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?</li> </ul><p><br></p><p>Referenced on this episode:</p><ul> <li>The 2022 Sprout Social Index Report, UK & Ireland: <a href="https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/" rel="noopener noreferrer" target="_blank">https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/</a> </li> <li>The 2022 Sprout Social Index Report, US: <a href="https://sproutsocial.com/insights/data/social-media-trends-2022/" rel="noopener noreferrer" target="_blank">https://sproutsocial.com/insights/data/social-media-trends-2022/</a> </li> </ul><p><br></p><p>CONNECT WITH CAT/SPROUT SOCIAL:</p><ul> <li><a href="https://sproutsocial.com/" rel="noopener noreferrer" target="_blank">https://sproutsocial.com/</a></li> <li><a href="https://twitter.com/sproutsocial" rel="noopener noreferrer" target="_blank">https://twitter.com/sproutsocial</a></li> <li><a href="https://twitter.com/Cat_grl" rel="noopener noreferrer" target="_blank">https://twitter.com/Cat_grl</a></li> </ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul> <li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer" target="_blank">scott.colenutt@sitevisibility.com</a></li> <li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li> </ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul> <li> <a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer" target="_blank">https://www.sitevisibility.co.uk</a>/ </li> <li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li> <li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer" target="_blank">https://twitter.com/sitevisibility</a></li> <li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SiteVisibility</a></li> <li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer" target="_blank">http://instagram.com/sitevisibility</a></li> </ul><p> </p><p>If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer" target="_blank">marketing@sitevisibility.com</a></p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
