#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
Summary: <p>In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy.<strong> </strong>Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.</p><br><p><strong>In this episode:</strong></p><p>04:27 Research, writing, and personal qualities in learning.</p><p>11:51 Understanding customer emotions for effective content strategy.</p><p>15:28 Involving interviewees, preparing questions, showing impact.</p><p>20:42 AI's potential and ethical concerns.</p><p>27:22 The impact of unconventional inspiration.</p><p> </p><p><strong>Resources mentioned in this episode:</strong></p><p><strong> </strong></p><p><a href="https://www.johnyorkestory.com/about/the-book/" rel="noopener noreferrer" target="_blank">Into The Woods by John Yorke</a></p><p><a href="https://marcussheridan.com/they-ask-you-answer/" rel="noopener noreferrer" target="_blank">They Ask You Answer by Marcus Sherridan</a></p><p><strong> </strong></p><p><strong>More about our guests:</strong></p><p>Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.</p><br><p>Connect with Araminta here: </p><p>https://www.linkedin.com/in/aramintarobertson/</p><p><a href="https://www.mintcopywritingstudios.com/" rel="noopener noreferrer" target="_blank">https://www.mintcopywritingstudios.com/</a></p><p> </p><p>Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.</p><p> </p><p>Connect with Fiona here: </p><p><a href="https://www.linkedin.com/in/fiona-brennan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/fiona-brennan/</a></p><p><a href="https://www.indiessentials.co.uk" rel="noopener noreferrer" target="_blank">https://www.indiessentials.co.uk</a></p><p> </p><p> </p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p> </p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email <a href="mailto:kelvin@brightonseo.com" rel="noopener noreferrer" target="_blank">kelvin@brightonseo.com</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p> </p><p>Hosted on Acast. See acast.com/privacy for more information.</p><p><br></p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
