#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash




Internet Marketing: Insider Tips and Advice for Online Marketing show

Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!) - Whether it's possible for consumers to avoid being brainwashed by marketing - Why it's important for marketers to consider the context in which users are being asked to make conversion choices - How using comparisons can be useful a useful technique when launching new products - Why you should apply framing and bracketing techniques to all areas of your marketing  <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>