Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population. On the show you'll learn: - What Dick means by the term "Ageing Business" - How physiological ageing impacts the customer journey - The stats in terms of the ageing population and the impact of that on business - How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing - Plus, Dick provides his top tip/key takeaway for the audience. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
