Summary: In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Onlineto discuss search & content strategies. On the show you'll learn: - Some of the common mistakes that are made when it comes to content strategy - How businesses often have a lack of an actual strategy just jump straight into writing content - The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are - Why answering questions and solving problems is key to content creation - Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here. <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
