Brian J. Pombo Live

http://DreamBizChat.com Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/ How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is. If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence. If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts. You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out. His claim to fame is creating cider out of wild apples. He is from New York state. He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition. I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos. You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition. And I think it’s one of the major ones and it comes down to relationships. Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do. Even if they could do, if they could wrap their mind around it, I’m not sure they would.

http://DreamBizChat.com Big Why, Little Why. What’s the difference? What’s it all about? I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about big why, a little why and a particular why that this gentleman had. His name is Frank Hyman. You’ve heard me speak of him before. If you’ve been listening at all this week, we’ve been talking about his book Hentopia, his process in getting this book published. It’s very, very interesting how it went from a very little why idea to become a really an extension of his bigger why. I’ll tell you about it a little bit right now, but first let me just tell you. If you happen to be in the self-reliance field and you help people to become more self reliant through your products and services, let’s say you’re a business owner or you’re an executive in that business, you’re the type of person I’d like to talk to. Go to DreamBizChat.com it’s specifically for business owners and executives in the self-reliance field. Go there. You can click on the link. It’s in the description above, below where it, depending on where you’re watching this, but you click on the link or type it in DreamBizChat.com. There’s a quick little video there. It gives you an idea of what the dream business transformation is all about. It’s completely free. Go check it out. Let’s talk about Frank Hyman here. I interviewed him not long ago, a couple of weeks ago, something like that. I know all the days are, all melding together. I’ve been having a lot of activity happening lately and it’s been super busy. So Frank though is very interesting. He has a very interesting story. It’s a very friendly guy. He has a great way of speaking. He’s a good storyteller. I really enjoyed listening to him. It’s a conversation I had with him over the phone. So it’s a little…..you gotta listen to it like you’ll listen to somebody talk on the phone, but it’s not a bad podcast. Go and listen to the episode. It’s over on OffTheGridBiz.com you can find the link also in the description down at the bottom. It should be there, it’s a the special episode I did with Frank and he talks all about his business, how he got around to writing this book Hentopia and the process is interesting, I’ll give you the background. His wife, they were living in an area where they could have chickens, they had enough room to have chickens, she wanted to have chickens and he’s like, I just want to be able to have a vacation for two weeks at a time and if we have chickens, we’re going to be tied at home. I don’t want to have to be tied at home. So he did some research and found a way where he could still be out and go on two week while she could have her chickens. And so it would all work out perfectly. As he got into that, he realized this is a lot more simple than people realize. I think I can show people how to do this on the low end.

http://DreamBizChat.com Here’s somebody you gotta listen to, this is Deborah Niemann. She’s going to tell us about the easy way to expert status. I’m not sure if she call it that. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Go over and listen to Deborah Niemann. She’s known as the Thrifty Homesteader. You can find her at thriftyhomesteader.com but before or after you do that, go click on the link that’s in the description going to Off The Grid Biz Podcast. It’ll take you directly to her interview that I had with her, delightful person to talk to and she has so much experience in the world of homesteading and it’s only from her going out and trying it out. She went out, she tried it out, she started it, and then she started teaching it. She started teaching in a small way, gotten into it a big way, got into it even bigger way, and now she’s an expert in the field of homesteading in some very specific areas. And you’ll find out by going and listen to that podcast. I got to hold some things back. I got to get you over there and listen to it. Go listen to the interview. It’s relatively short and the stuff that she has in there, if you’re looking to be an expert in your field or an expert in a new field for you, I think you’re going to get some good nuggets off of what she’s saying. All you have to do is translate it back to what you’re doing regardless of whether it’s homesteading or anything else. Take her path and copy it and use it in your own life and you’ll, you’ll be, you’ll be thankful you did. If you’re looking for any assistance in that, especially if you already have a business that’s successful, if you’re the business owner, if you’re an executive in that business and you’re looking to take it to really be the dream business. If you’ve got a concept that you’d like to achieve and you’re just wondering what the pathway is to get there, the first step is to develop a plan, a strategy. This is specifically what I do. I’m a business strategist and I help business owners go from point A to point B and really building their dream business even if it’s from scratch. But if you’re successful that’s the best way to do it is after you’ve already been successful. Taking that car that’s already moving and turning the wheel works a lot easier than if it’s not moving. Go to DreamBizChat.com if you think that that sounds interesting to you at all, go to DreamBizChat.com is my personal site. It’s got a video there. I go through the details of what that’s all about, but go check that out. Go check out Debra Niemann’s interview. It’s a great interview and go check out her website at

http://DreamBizChat.com If you get all your business from one media source, one is the deadliest number. Hi, I’m Brian Pombo. Welcome back to the Orange Office. I’m with BrianJPombo.com and this is Brian J. Pombo Live. Today we’re going to be talking about the concept of one being the deadliest number out there. I think that actual quote comes from Dan Kennedy. Don’t quote me on that, but I think it does. Dan Kennedy a marketing genius and the concept is simple. If you are dependent on any one media source for advertising for a publication, then you’re in big trouble. It’s only a matter of time before that comes to haunt you. Okay. When we’re talking business, that’s what we’re talking about. I’m going to get into all that. I’ve got some quick housekeeping to go through. On yesterday’s episode we discussed Frank Hyman and his book Hentopia. This is an awesome book. If you want to find out more, go back to that episode or go to offthegridbiz.com I’ve got an interview that just popped up today with Frank Hyman. He talks all about his book Hentopia and even if you aren’t interested in chickens, okay. If you’re interested in building a business and learning how you can use the writing of books, the speaking at events and so on, so on and so on, to be able to help you build your business. This is a great episode to listen to. These books are fabulous. This is put out by Storey Publishing. Look at the quality, I don’t know if you could see that well from here, but it’s really high end stuff. This is not just some self-published thing. Not that there’s anything wrong with self-publishing, but a story publishing does a great job. This whole book is about how to build habitat from top to bottom, including feeders and everything else for chickens. Even if you’re on…especially if you’re on a budget. So Hentopia, check that out. Frank Hyman, I told you I was going to show you the book. I’ve showed it to you. Also, if you are a business owner or an executive in the self-reliance field, meaning you have products, services, a storyline that encourages people to become more self reliant. You’re somebody I’d like to talk to. Go to DreamBizChat.com. Go and check out the video there. It’s self-explanatory. It’ll give you an idea of what I’m offering and it’s free. It’s completely free. DreamBizChat.com go check it out. Third thing I want to talk about before we talk about this handsome gentleman, we are talking about David and Beth Pruitt who are with Amp-3.net. A fabulous emergency prep website. We’re going to be talking more about them later. I spoke with them this morning. Got to hang out with them on their,

http://DreamBizChat.com What’s in the bag, what’s in the bag? For those of you if you can’t see this, if you’re listening to our podcast, I’m holding a paper bag right now. We’re going to see in the moment what’s in the bag and it has to do with today’s topic and that is how to be found and remembered. I’ll tell you why because I’m going to talk about two people that found me and got me to remember them and I think I will for quite awhile. I’m Brian Pombo. Welcome back to the Orange Office and I’m with BrianJPombo.com and today we’re going to be talking about how to be found and remembered, and this all ties back into my other podcasts. So this is one podcast, whether you’re viewing it or listening to it. This is Brian J Pombo Live. I also have another podcast called Off The Grid Biz Podcast and you can find at offthegridbiz.com we’ve got some new episodes coming out all week, every day. We’re pounding out two episodes, going to have two episodes going out tonight. Really great episodes tonight. We’ve got Andrew Perkins and Deborah Niemann. You’re gonna want to listen to those, both of those episodes that are really hot. I’ll be talking about those later, but you’re also going to want to realize how you can use podcasts. Even if you don’t have a podcast, I recommend you find podcasts that your customers are listening to. Find ones that your customer base or your potential customer base is already listening to and find a way to get on there. All you gotta do is offer it, offer it, get ahold of the person that puts on the podcast, get ahold of the host, get ahold of the producers and just offer your services to be on their podcast. Most of the time they’re looking for people to be on their podcasts. They’re looking for conversations to have. I would love to have more conversations. I’ve got to have a conversation with somebody this morning and she’s one of the people I’m going to be talking about. I got to talk, I believe it was last week with another gentleman. He’s someone I’m going to be talking about because not only should you be getting onto podcasts, that’s how to be found. Get yourself out there and take advantage of free media that’s already available to you. Okay, just get out there and do it. You don’t have to be fancy. Everyone’s got a way of doing it. Some people have a really fancy email that they send out or a Linkedin message or a Facebook message. Find a way to get ahold of these people. I don’t care if you call them, find a way. You don’t have to be fancy about it. Just be direct and say, Hey, I’m so and so, I’ve got this book, I’ve got this business, I’ve got this product. Love to be able to talk about it. I think that your audience would find it interesting. That’s all you gotta do.

http://DreamBizChat.com Hey folks, this is Brian J Pombo with BrianJPombo.com here coming to you from Grants Pass, Oregon today. Obviously you can’t see me, we’re over on screenshare and we’re going to jump right into it. YouTube ecommerce marketing tutorial. Here we go. First if you are a business owner or an executive in the self-reliance field and you’d like to experience the dream business transformation, go to dream Biz chat.com dream Biz chat.com and it’ll take you to this page. It’s a quick little video you could watch that will show you how to take your business….especially if you have an already successful business. If you really want to take it to that ultimate level of being your dream business. Meaning you’re only putting in the amount of time you want to put in doing the things you love doing the most about your business and outsourcing the rest. Go to DreamBizChat.com. Check this out, watch that video. If you think you qualify, fill out this application below and that will get you a free conversation with me, which at this point in time is a $650 value. So that aside, let’s take a look at Vat19.com, these guys have a YouTube channel and these videos, if you haven’t seen it, you’ve got to jump over here and watch some of these videos. Look at this. They have over six and a half million subscribers, six and a half million subscribers at this time. They’re growing all the time. They have videos out on a constant basis. You will not find a video on their channel, on their YouTube channel, that is not a commercial. These are all commercials. This one came out nine hours ago. It has nearly a million views. This one came out five days ago, 2.3 million views. Why do people watch these commercials, so crazy? Now they may be at an advertising today’s and maybe a lot of these views come from advertising. I haven’t seen them pop up as ads specifically. These are things that people are watching on their own. If they subscribe, they literally went and subscribed because they want to watch these every time they’d pop out. So every time a new one comes out, this is popping up in people’s subscription feed and it’s because they’re entertaining. Me and my kids love watching these things. So if you look at this, here’s $100 to eat, you click on it. These are commercials. Let me warn you, these are commercials. Of course there’s an ad, so we’ll have to wait for that. But you’re talking about something that is nothing more than a commercial. 10 minute commercial. What’s it about? So this is the owner of the company, I believe he’s the founder of the company. Here’s some super spicy pickles okay. The whole storyline. I happened to watch this one, the whole storyline of this one is he’s got $100 he is going to offer anyone who has a company $100 if they can get through this entire jar of pickles and they’re super spicy. So He’s going around his company asking people to do it. They finally get to a point where people are actually doing it here and going through all the comedy that ensues. These are funny videos. These are things you really ought to go and watch them. Very well produced, especially the latest ones.

http://DreamBizChat.com You may have a lot of problems but rejection ain’t one of them. I’m Brian Pombo with BrianJPombo.com welcome back. We’re here every day at Brian J. Pombo Live. I’m not in the Orange Office today, I am in Grants Pass. Decided to get outside, enjoy some of the nice weather. Going back to this book, Start With No, by Jim Camp. Wanting to talk a little bit about rejection because it affects you even if you’re an ecommerce owner, even if you own….really no matter what, if you’re looking to do anything that we’ve been talking about. Including a content marketing, rejection is always kinda there on the tip of your mind somewhere. Everyone wants to be liked okay. To some extent or another, everyone wants to be liked or at least not disregarded and where does that come from? What does it really come down to? And I found a great passage here from this book. I wanted to read it to you real quick. It said, “Fear of rejection is a sign of neediness. Specifically the need to be liked. It’s imperative for the negotiator to understand what rejection is and who can reject you and who cannot. Here’s the point. Your adversaries in a negotiation cannot reject you. There’s nothing you need from them, so how can they reject you? It’s impossible. The parent can reject a child because the child certainly needs the parent. The spouse can reject the spouse. The teacher can even reject the student in the early grades when boy and girl truly does need this teacher, but can your adversary in a negotiation really reject you? They don’t have such power. Never, never allow them to believe they do. Rejection is a mentality.” It’s a mental state and it comes back to neediness like we were talking about yesterday. If you have a neediness, if you have something that you need from the other person, if you need them to buy what you’re doing, if you need them to like you, that’s where your fear of rejection all comes from. You get rid of the fear of rejection by getting rid of the need. This is definitely ties in directly with what we were talking about yesterday. Be careful about rejection. If you fear rejection, you just got to back off from that. The less you care about whether people like you or not, the less you care about whether people buy what you’re selling, the less you’re going to fear rejection. And it doesn’t matter what the other party ends up saying. It doesn’t matter how people take you, when you put yourself out there on video or through a podcast or through a blog post. You’re just putting something out there. If people like it, they can take it. If they don’t, they don’t need to. And I like how he compares it back to other things. If you listen to a lot of the language that we talk about rejection and desperation and neediness, it ties back into relationships. If you’re needy for the other person, that person’s….for one thing, they’re not going to want to be around you as much. Everyone says they want to be needed, and in a sense I guess you could say to some extent, but it’s more like they just want to be li...

http://DreamBizChat.com Never, ever, ever do this. Do what I’m going to tell you in just a second. First, let me introduce myself to everybody that may be new. My name’s Brian Pombo with BrianJPombo.com. I’m here in what I lovingly refer to as the Orange Office in Grants Pass, Oregon. And today your watching Brian J Pombo Live, a podcast of video vlog, something that we do daily. So be sure and follow us like us. Subscribe wherever you’re at, do whatever so that you can keep seeing these from here on out. If you go onto any of your podcasts dealy bobs, you can listen to us wherever you listen to podcasts. You just gotta subscribe to it. Brian J Pombo Live. Welcome, we are brought to you by….I’m gonna do a quick commercial. I’m going to get to the subject. Don’t worry. We’ll get there. Got to do a quick commercial though. We’re brought to you by DreamBizChat.com, DreamBizChat.com and specifically for business owners and executives, especially ones that are in the self-reliance field. If you have products, services, or a story that relates with people and helps people to become more self reliant, you’re someone I like to talk to. Go to DreamBizChat.com you can click on the link in the description wherever you’re catching this ad. DreamBizChat.com there’s a quick video there, go watch it, fill out the application. If you think what I talk about in that video applies to you. Now, what should you never ever, ever do? If you have this problem, if people on your team have this problem, it needs to be exercised like a demon, you gotta exercise that out of them. I’m telling you, you got to get this out of all the programming of the people on your team, out of all of the programming or the people that you work with. Is this one issue and it is rampant across the United States, I can tell you that for sure. Especially for people who are new in any type of business or sales or negotiation that happens within the business world. What is this one thing? It’s called neediness. You can’t be needy and succeed. You can’t be needy and trusted. It’s a really big deal. Okay. I’m going to give you a great book as one of my book recommendations. This one’s called, “Start With No”, this is by Jim Camp. He passed away a few years back, but this guy was a negotiations, guru I guess you can say. He actually took his concepts to the FBI, they developed an entire program on negotiations based off of what he talks about and you’ll hear. You’ll see a lot of people out there that will latch onto a lot of the same concepts he had. He’s not completely unique, but he has a unique way of saying things. This book, I’ll tell you the truth, it’s a little dry. For most people It’ll be a little dry, but if you can stick with it or you can get ahold of any of his other books or get ahold of any of his other programs that he has out there, there’s still a lot out there. I know I was turned onto this by Michael Senoff and Ben Settle. They were both promoters of Jim Camp. They have interviews and so forth out there you go check this out.

http://DreamBizChat.com Using discomfort to your advantage. That’s tonight’s topic. Welcome back to the Orange Office, I’m Brian Pombo. We’re here in Grants Pass, Oregon. It is a gorgeous summer night. I’m really enjoying it. It’s a bit too nice actually. It reminds me of one of my favorite places in the world. If I had to live anywhere in the world, it would be Maui, Hawaii. I would totally live on the island of Maui. But if I think hard enough about it, I’ll realize that I could have a place in Maui and I can vacation there and enjoy myself, but I don’t think I can live there long term. And the main reason why is because if I get too comfortable, all my creativity has gone. Every drive that I have to be able to move forward and do something different in my life drains out of my body and I bet you’re the same way and everyone has different things that kind of puts them in that comfort zone, but you have to be really careful about it. Really careful. I’m going to give you a great example because I think it ties back to it, and this was last night, we talked about, Comedians in Cars Getting Coffee. That’s the name of the show. Jerry Seinfeld show on Netflix. And he just had this episode with Eddie Murphy in it. So I brought up a point yesterday. Go back and watch that. Today there’s another point that they brought up Eddie Murphy and Jerry Seinfeld talking back and forth about being on stage and how when they did their worse, when they were the most confident and most comfortable. When they just went up there and they didn’t care what happened. That’s actually when they bombed. That’s actually when they didn’t do well. I think this goes across the board. They said that the nervousness, just even just a little bit of nervousness helped keep them on their toes when they were on stage and made sure they performed to their highest level. I think this is true across the board. It’s taken me a long time to come to this view. I always knew that getting caught up in your comfort zone was a bad thing and could completely zap you have all your energy and ability to do anything decent. But when it comes to creativity, a night like tonight, nice warm night where I could just hang out on a hammock outside, it is so demotivating. I didn’t want to come back to the office. I had to go back home, put my kids to bed, everything else. And I have a late night planned up for myself cause we’ve got a lot of things coming forward that I’ll be telling you more about in the future. But I didn’t want to come back because the whole weather pattern put me in a frame of mind of just giving in, just relaxing and just ease off to sleep. Comfort’s great for what it is, but don’t get caught up in it and realize that having a little bit of discomfort, a little bit of hunger makes a huge difference to your creativity. Sometimes a little bit extra, a little bit of extra attention, a little bit of extra nervousness,

http://DreamBizChat.com Personality marketing, personality marketing. Let me say this right, personality marketing. Is it right for you? Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Is this thing on? Is this thing on? The only reason why I had the mice gag is because we’re talking about comedians today. I got to see something that, I think just came out, which is really unusual for me. Let me make sure I get my microphone so you can actually hear me. I don’t normally see things when they first come out. It takes me a while. I catch up real late on these things. Netflix just put out the latest season as I understand it, just put out the latest season of, uh, comedians in cars getting coffee. Which if you haven’t ever seen it, very worth seeing if you enjoy watching any type of comedians whatsoever. Jerry Seinfeld hosts the show. He takes a different car out that he thinks represents the person he’s going to be picking up. He picks up a famous person. Quite oftentimes someone that has something to do with comedy, even if they’re not stand up comedians. In this particular episode, first episode, I saw the thing for it. I said, well, we got to watch that right away. It was Eddie Murphy. If you aren’t familiar with Eddie Murphy, I don’t know what to tell you. He’s an amazing comedic actor going all the way back to the early eighties is when he first hit the scene, with Saturday Night Live and so forth, go back and watch old Eddie Murphy movies and you’ll be caught up. But Eddie Murphy’s on there with Jerry Seinfeld. They’re talking about comedy and there is great stuff throughout the whole thing. There are a lot of parallels that come back to personality marketing, I wanted to point out one to you right away, even if you haven’t seen it, this won’t ruin it for you. In the talk, they’re driving around, they’re sitting drinking coffee, they’re driving around talking. At one point he talks about being at a point where he had so many people that just liked him and they were there to just see him. It didn’t matter what he said. They were gonna find it funny because they enjoyed him. They were already kind of followers. They had already bought in. They were indoctrinated into the Eddie Murphy Colt. That’s not what he said. That’s my own words. But it has a parallel and you can see it across the board. You take any major personality, even somebody in a small niche, if they have a bit of a following. If they have people that either find them a celebrity or an expert or see them as somebody that’s kind of beyond where they’re at with something, they will adopt kind of a colt like personality to them and it doesn’t matter who they are. It doesn’t matter if they’re a sports figure. It doesn’t matter if they’re president of the United States. It doesn’t matter who they are. People will pull this along and the people that ended up following them will follow them blindly, defend them blindly. Just thinking off the top of my head, OJ Simpson, anyone that remembers, he was a popular, very popular football player,

http://DreamBizChat.com Listen, listen, listen, listen, listen, listen. Your business must be cheesy. I’m Brian Pombo. Welcome back to the Orange Office. This is Brian J. Pombo Live brought to you by BrianJPombo.com. Today we’re going to discuss a very important topic, it’s a secret. It’s one of these things that is not talked about often enough. I know you hear me that say that all the time. If you can grasp this, you’ll change your business and therefore will change your life. If you can wrap your mind around this concept, it’s not what I made up. Once again, this is not an original idea. This particular one is from Dean Jackson, who I’ve spoken about before. A real estate mogul and a marketing guru, you could say. This is a concept that he puts out all the time through his materials. You can find them for free online, check it out. I don’t get paid by Dean or anything of that sort, but he has a podcast. He has a podcast called More Cheese, Less Whiskers and we’re going to talk about that today. I have with me the dollar tree whiteboard, on this side of the country (West Coast), we call them Dollar Trees. They’re a Dollar Store. Okay, now follow along. If you can get this, like I said, it’s going to be huge for you. You’ve got a mouse. This is no corporate brand or anything like that, so don’t get that out of your mind. It’s just a mouse. Let me fix a little bit here, make it look like a real mouse there. Real mouse. As realistic as I can get. Okay. You’ve got a mouse. What are mice attracted to? They’re attracted to cheese. What are they repelled by….and I just want you think like a cartoon. I don’t want you to think like of actual mice or depending on what type of mice. What are they actually repelled by? I have no idea. But the cartoons tell me, mice are repelled by cats. Mice love cheese, mice hate cats. What’s this have to do with business? Your customer. I want you to think about this, your customer, your clients, your potential customer or client is a mouse. You need to provide them more cheese, less whiskers. What’s whiskers? It’s if a mouse gets a scent, a slight ascent of cheese, it will flow through the air toward the cheese, right? It will do everything it can. It will go through mazes to get to that piece of cheese. It will risk life and limb in a mouse trap. It will do anything for a delicious piece of cheese. If it gets the slightest hint of a whisker of a cat, it’s gone in the opposite direction. Nothing repels it more than a cat. Nothing attracts it more than cheese. So how’s this fit into your business? Most of the time the things that we’re providing out there for our potential customer, potential client is whiskers. We’re giving them the scent of the sales man, of a person wanting something from us. We’ve gotten neediness. Even if you’re putting out commercials, if you’re putting out advertising, why does advertising not work long-term is because people get blind to it. They just start ignoring it. They start running away from it. They come up with nasty names like spam for it and everything else.

http://DreamBizChat.com How Expos and Trade Shows can explode your profits. Hi, I’m Brian Pombo. Welcome back again to the orange office in Grants Pass, Oregon. I’m with BrianJPombo.com and this is Brian J Pombo Live. Everyday we come to you with another tip of a way that you can make huge changes in your business. Okay, so today we’re going to talk about expos and trade shows and other things like conventions and ways that you can get out there and make a huge change in your business. It has to do with networking. Nowadays with social networking, with social media, we all expect to be able to do things online. We all expect to be able to reach people by email, reach people on social media, reach people electronically as much as possible, and do everything from behind a desk. Really, if you can focus on doing something else, if you can focus on going the next level and taking it out to the physical world, you’re gonna really see the big difference. I’m doing it myself. So within the self-reliance field, which is one of the areas that I’m focusing in on right now, and I have a podcast, I’ve mentioned it before, it’s The Off The Grid Biz Podcast. Here’s the latest business card. I’ll tell you more about that in a second. I’ve got this podcast, right. This gives me a chance to get out there and interview people within the self-reliance field, get to learn more about it, get to learn more about their business. Because I’m talking to them from a business end and it’s changed everything. So today I was talking with Andrew Perkins. Andrew Perkins, who works for Ogden Publications. Ogden Publications publishes Mother Earth News. Mother Earth News is a magazine that helps people in the self-reliance field and specifically in homesteading and kind of living off the land and learning how to do things the way people always used to be able to do it, but kind of teaching people how to do it again. So raising animals, raising your own food, taking care of your own place, that type of deal. Mother Earth News has been around for a long time, but they realized a few years back that if you’re going to survive as a magazine, you have to expand out. You can’t just be just a print magazine and that’s it. So they created these Mother Earth News Fairs, there’s six of them that happen across the country. These are basically it’s an expo that gets put on all across the country. They bring in speakers, they bring in authors to come out, put on workshops, show people how to do things, get people’s hands dirty and really show them all these things that people were interested in who would read the magazine except it’s like alive. It’s right out there for them to see and do. So this is exciting. I’m going to the Mother Earth News Fair in Albany, Oregon. It’s on the first weekend of August and I’d love to see you there. If you’re interested in the self-reliance field as I am a head over to MotherEarthNewsFair.com and go buy yourself a ticket. Head on out there and reach out to me.

http://DreamBizChat.com Today, we’re going to talk about how to rake it in being super lazy. Sounds counterintuitive I know. I’m Brian Pombo and we’re going to talk about laziness versus hard work and how I’m going to encourage you to be lazy. Welcome back to the Orange Office in Grants Pass, Oregon tonight. This is a topic that’s very near and dear to my heart because I grew up working on a cattle ranch and hard work was rewarded, most of the time when I was employed. If you can show that you’re working hard and that you’re putting out a lot of effort, you’re rewarded, meaning you get to keep your job, possibly you might get the move your way up a rank or two. But when you become an entrepreneur, when you become self-employed, when you become a business owner of any type, it flips. You aren’t really paid in the long run. You aren’t paid when you’re getting paid from the marketplace based on how hard you work and how much effort you put into it. Because most of that, well, for one thing, most of it’s invisible. Most of it’s invisible to the marketplace. Whoever your customer is, they don’t care how hard you worked for the most part. Sometimes it can be a part of a story and sometimes it can be built into marketing and so on and so forth. For the most part, hard work has nothing to do with how well you’re rewarded. How well you’re rewarded is based on the value they believe they’re getting from you, not what you’re putting into it. So then the question is, how do you create value for them? That takes thinking. It takes smarts. It takes, and this is where they talk about working smart, not working hard. It’s not that you should be afraid of hard work. It’s not that you should run away from hard work, but you need to focus on the right area, the right area. Somebody in your company needs to be focusing on the customer and what they want and what they’re getting out of it on all levels, not just, okay, I bought this to do a certain thing. It did the thing, I’m happy. The real question is what did they want beyond that? What do they want after that? Are they as happy as they could be with it? What would make them happier about it? Getting inside of your customer’s head. That takes thought. That takes planning. That takes getting out there and having that conversation with your customer. Finding out as much about them as possible, especially your best customers. Finding out as much as possible. So that comes back to you. Why is being lazy helpful to that? Well, I remember a friend saying once that, if you really want a job well done, give it to a lazy person because they will find a way to do it with the least amount of effort. If you could do something with the least amount of effort, it will cost the least to be able to produce it. And as long as you’re really focused on the end goal, on what you’re providing the value for the end customer, then you’re going to get where you need to get using the laziest person. Often times, entrepreneurs, business owners, they have a lazy streak. They have a lazy side and I’m going to tell you,

http://DreamBizChat.com Create consistently be patient for results. Hi, I’m Brian Pombo. Welcome back to the Orange Office. We’re in a different section of the Orange Office right now. I just needed to do a quick video for you. You may notice my voice sounds a little bit different. It’s because I don’t have my nice microphone so you’re going to have to deal with the unshaven non-microphone Brian Pombo today. As we talk about creating consistently and being patient for results. This came from the Nathan Barry’s Article that we talked about yesterday all about endurance and endure until you see results and this has to do with content marketing. This all comes back to content marketing. If you are marketing on a regular basis via social media, via anything online, and this also goes beyond online, any form of content marketing that you’re taking part of. If you’re creating some type of information entertainment that you’re putting out there on a regular basis. What we’ve been talking about is daily content and that’s some of the best form of content you could be taking part in right now because you can do it all pretty inexpensively, with zero advertising budget. And so what we’re talking about is create consistently, this is the same theme from yesterday, but these are two steps. This comes at the end of that Barry’s article where he says, “create consistently and be patient for results.” Those are the two steps. That’s all you really need to do. If you could just remember to do that, if you could take those two phrases, write them down, put them up next to the area that you’re going to be doing your content from. Whether you’re writing it, whether you’re speaking it out loud on video, whether you’re speaking out loud, just in audio, just recording it, write it down, put it there. Create consistently, be patient for results. Just have the idea that you’re gonna keep doing this for as long as it takes because it doesn’t take that much money. It doesn’t take that much time. You just have to be consistent with it. Just get out there, start the process, you’ll learn as you go. You’ll see what needs to change. Little tweaks here and there. Maybe some equipment when it comes to, if you’re doing video, you might need some lighting and equipment. You might need some audio equipment. Other than that, you could do it with an iPhone, like what I’m doing right here or with any type of smartphone. When you get past that point, when you’re at the point where you have a business that’s successful, that’s consistently successful and you start running into all the issues that a business owner or an executive in a of that sort starts running into, not having enough time, personal time away from the office, not having enough time to do the things that you need to be able to do.

http://DreamBizChat.com Another question that keeps popping up is how long do I persist with daily content? Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. I’m with BrianJPombo.com and today we’re going back to the conversation on content marketing and specifically will daily marketing. If you’re doing any type of daily content, which I highly, highly, highly encourage you to do and you can watch the last oh really, the past week of videos that we’ve been doing on content marketing, I do these videos every single day. We call it Brian J Pombo Live. You can go and listen to them if you just want to hear them over again. You go to any podcast directory, in any places where you listen to podcast and type in Brian J Pombo Live and you can go back and listen to these. You can go back and watch them just about anywhere, YouTube, Linkedin, Facebook, Instagram and find out more about whether content marketing is good for you. Especially daily content marketing, which seems really overwhelming but it’s a great deal on so many levels. We’ve talked about a whole bunch of reasons why, but the real question today is. How long should you persist with it? This comes back to an article that I ran across, it was promoted by Russell Brunson. He was talking about it and it was great because it was just perfect, just directly into what we’re talking about here with daily content. It answered the question right in the title of the article. The articles by Nathan Barry. Go and find it at NathanBarry.com it just came out recently. The name of the article is, Endure Long Enough To Get Noticed. That’s the answer, right there. You just endure long enough to get noticed. What does getting noticed mean? It’s going to mean getting noticed within your…basically getting enough views, getting enough reads, getting enough listens, get enough downloads depending on whatever you’re doing. Whether you’re doing blogs, whether you’re doing emails, whether you’re doing a videos or audios or what have you. Regardless of what you’re doing, if you’re doing it daily, you gotta measure it. You got to pay attention to how many people are looking at it as best as you can tell, you can’t always tell exactly, but you can get some idea. And what you want to see is which topics and what things that you’re talking about in the way that you’re talking about them, which ones really start to catch on that people start sharing. People start talking back and forth with you on which ones are those. And once you find that, expand it out a little more, put out some more content. The stuff that is getting the most attention, that’s getting the most activity. Those are the things you could start putting advertising behind. And if not, even if you just keep doing daily content, there’s so much value both for yourself and developing your message, but also value for other people to be able to catch your stuff. So this is the point that Nathan Barry makes. He said,