Brian J. Pombo Live

http://DreamBizChat.com Hey, fake it till you make it, yea or nay? Coming to you today from the inside of my car. This is Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to deal with the issue of fake it till you make it. Is that a good thing? Is that a bad thing? Well, did you fake it till you made it? Have you made it yet? If you are a business owner or an executive in the self-reliance field and you feel like you’ve made it to a certain extent, but you’re still have a ways to go to get to where your business is really what you want it to be, then I’m going to suggest that you go to dream Biz chat.com the link is in the description. There’s an eight and a half minute video there. Go Watch it. Let me know what you think. Fake it until you make it has gotten a really bad rap over the years. Okay, and I’m just gonna point out the elephant in the room here. There are U-Haul boxes in the back of my car. My family is going to be moving here by the end of the month. Brand new place. Why am I not in the Orange Office right now? I’m too tired to go into the Orange Office right now. I was here, I was thinking about jumping in there, but normally I’ve got a set up lights and do all this other stuff. I’m saying, “you know what? I’m going to come right here. We’re going to talk about fake it till you make it.” I’m going to be real with you while talking about fake it till you make it tell you the truth. So I think there’s two ways of looking at fake it till you make it. One is the way, the negative way that a lot of people see it, and I think this really comes from people that take the expression, fake it till you make it and they take it to mean you’ve got to fake out other people. So you’ve got to pretend to be something you’re not for the sake of other people until you get your foot in the door until you get, you know, seen or noticed or whatever. Basically lying. Lying to other people. Lie to other people till you can get what you want. I’ve heard some famous people online talk about how they lied to get where they want and I understand a little white lie here or there that isn’t going to hurt anybody on the same end. I would not encourage it. I would not encourage faking it till you make it in that way. On the other hand, the expression has, I have usually never heard anybody tell me to fake it till I made it in discussing faking it to other people. Really faking it until you make it the way I see it has to do with faking yourself out in a sense. In other words, if you need to be able to rise to an occasion, oftentimes in our mind we’ve got something telling us, well, yeah, but that’s not who you are. You don’t really have money. You aren’t really that type of person. You’re not the type of person that can wear a suit or do anything like that and sometimes you’ve got to fake it. Tying into the dress for success thing, sometimes you have to fake yourself out. You have to act like what you think a person needs to be to be in the position where you’re wanting to go. Sometimes you have to pretend in order to get there, you have to put in order to get your mind in the right place, you’ve got to fake it till you make it. You may have to wear nicer clothes, you may have to comb your hair. You may have to step up a little bit and talk the way that you think a successful person ...

http://DreamBizChat.com Hi. Do you dress for success? I’m Brian Pombo. The reason why I’m bringing this up today is I am not dressed for success. Welcome back to the Orange Office in Grants Pass, Oregon. Today’s topic is a very simple one, but it’s one that I think gets completely thrown aside nowadays when anything goes and that’s the whole concept of your appearance. How are you appearing and should you always be dressed a certain way? Should you have a uniform, everything else. So we’ve got a real this conversation back and it goes back to one of the first places that I heard about this concept. There was a book that came out in the 80’s called dress for success that is still popular to this day in many circles. And what it talks about is if you dress basically the general idea is if you dress the way that in most people’s minds, how they see a successful person in their mind, a successful business person, successful business man, business woman, if you dress that way, you will automatically have an up in any situation when it comes to business. And I think this is true, a true in principle for the most part, but you have to always keep in mind your audience. The main thing I always take things back to is the who is, who are you trying to reach? Who are you trying to talk to? What are you trying to convince them of? What are you trying to bring to them? Are you trying to convince them that you’re a successful business person? Are you trying to relate with them today? Why am I dressed this way? I’ll come straight down and I’ll tell you how it relates back to what we’re talking about. I got pulled away on every Wednesday. I’m always hanging out with my family, but today I especially got pulled this way and that way and it just ended up in the clothes that I ended up in it. There was no real thought behind it. I oftentimes, when I meet you here, I’ll at least put on a nicer shirt called my hair a little bit time. Didn’t permit today, but it’s okay because I’m talking about it. I’m telling you why I’m dressed this way. I’m telling you why I haven’t shaved yet today. And because of that, it can ease the tension. It can show me to be human and so it serves a purpose too, it’s okay and in any situation that you find yourself in, if you can’t be dressed the exact way you want to be dressed, that’s all right. But don’t ignore it. Address it with your audience, address it with your customers, address it with the people that you’re in front of. If you’re in a business, in any form of business situation, address why you’re in the attire you’re in, why you have shaved or haven’t shaved, what you know, address it. Put it out there just so you could be clear about what’s going on. Now the concept comes up of the uniform. This is a very common thing nowadays and it really got popular when Steve Jobs started talking about the fact that he always just wears blue jeans and a black shirt and the reasons why behind this and other people started successful. People started talking about why they have simplified what they were. Initially someone would think, well, okay, well that puts them in a specific uniform for their audience. They know what to expect. They see that person wearing that and it’s comforting to think about it in that, in those senses.

http://DreamBizChat.com Let’s what’s talk about persistence and The Founder. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon, where once again we’re going to have a nice little chat that we call Brian J. Pombo Live. This is the third in an installment all about the movie, The Founder, about Ray Crock. This is the actual Ray Kroc, a picture of him, not Michael Keaton who did an excellent job in the film, but film took a very negative slant on Ray Crock. And I wanted to be able to bring out some concepts out of the film that I think were kind of put in there, tongue in cheek, but I think it’s good stuff in there. So in the film they show this guy who’s very desperate, the salesman who’s trying to break out and who’s listening to, basically self-development records, something similar to Earl Nightingale, something of that sort. I believe it’s a made up record that he was listening to. I don’t think it was a real, it was an actual one, but it was built off of and what was being said is the type of things that you would hear of self improvement recordings of the day. One of the areas where I think he’s shaving or something while he’s listening to this and it’s this quote on persistence and I just wanted to read it to you because I think it’s a good quote. And they have it in there during a little montage and they do it a couple of times during the movie. First time he’s just kind of listening to it in the background. Second time he’s added it to a speech that he’s giving, kind of showing that this guy likes to steal things from other people type of thing. And it’s kind of the theme of the movie. But I want you to actually listen to the quote because it’s based off of a Calvin Coolidge quote, which is also really good. But I’m going to read this quote from the movie. It says, Persistence. Nothing in the world can take the place of persistence. Talent won’t, nothing is more common than unsuccessful men with talent. Genius won’t ,unrewarded genius is practically a cliche. Education won’t. The world is full of educated fools. Persistence and Determination alone are all powerful. Show that you don’t have to be defeated by anything, that you can have. Peace of mind, improved health and a never ceasing flow of energy. If you attempt each and every day to achieve these things, the results will make themselves obvious to you. While it may sound like a magical notion, it is in you to create your own future. The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind or as Ralph Waldo Emerson, “declared a man is what he thinks about all day long.” There’s a lot of great stuff in there. The one area I want to point to is persistence and how that relates back to the life of Ray Kroc. Ray Kroc was in his fifties by the time he actually got around to getting involved with the McDonald brothers and taking their franchising and putting it into, you know, high gear I guess you could say. And because of that, that’s what made him a legend in business. It’s just that one situation when a lot of people would have felt like they were washed up or felt like there was no way to be able to do anything from that point forward. He kept going.

http://DreamBizChat.com Are you open to looking at your business differently? Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. You can see the orange color right back here behind the tree. This is Brian J. Pombo Live and today we are gonna re-talk about, is that a word re-talk? We are going to re-bring up the topic of The Founder, that movie that came out a couple of years ago with Michael Keaton as Ray Crock, the innovator behind the current day McDonald’s restaurants. Are you open to changing your business? And that’s a pretty heavy question. If you happen to be a business owner or an executive in the self-reliance field, meaning you have product services, a storyline that overall encourages people to become more self reliant, you’re someone I like to talk to. Go to DreamBizChat.com. At DreamBizChat.com there’s a quick little video there, eight and a half minutes. Watch it. Let me know what you think. If you feel like it applies to you, then fill out that quick little application right under their name underneath and we’ll set up a time to be able to talk to each other. Normally I charge $600 and above for consultations, but this one’s completely free on the house because I want to find out more about you and what you do. So go to DreamBizChat.com the link is in the description, depending on where you’re at, that might be a live link or not, but it’s DreamBizChat.com. Now back to The Founder. The concept of being open has to do with Dream Biz Chat as far as where you’re at. But it, there’s also a bigger question that comes up in this movie and it’s regardless of whether you consider Ray Crock the hero or the villain in the story. That’s irregardless no doubt. Ray Crock took a business that was already successful and made it hundreds and hundreds and hundreds of times more successful with the method that he took it through. Now partially on accident, partially on just a little bit of extra vision that the McDonald brothers didn’t initially had. He saw that there was an opportunity to franchise it beyond where it had already gone. I believe they had a handful of, I’ve met maybe up to eight or so restaurants already. And he saw that it could be taken a lot further. There’s no reason why it shouldn’t be in every town in America. And so he saw a vision. They didn’t see that vision. They weren’t open to that vision. Eventually he had everything wrapped up for good or for bad for through honest politics or not. He had everything wrapped up where he owned the land underneath each of those McDonald’s restaurants. And to this day, the McDonald’s corporation still owns the land and that’s where a majority of their value and wealth comes from, not from the selling of the hamburger. So he had a vision, he had people around him that were able to take his vision even further. Most of the things that we think about when we think about McDonald’s, the Big Mac, the Egg Mcmuffin, some of the best sandwiches there. If you could call it food, if the best stuff there were invented by other people. They had nothing to do with Ray Crock. All he did is he knew the things that needed to happen and got ideas from other people or what have you and then executed it. The McDonald brothers, Maurice and Richard, I believe it was,

http://DreamBizChat.com Is your business more convenient or authentic? Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s been a very nice sunny Sunday here in Grants Pass. I wanted to talk a little bit about convenience versus authenticity and neither one is necessarily the right way. But it is something you have to think about to yourself as far as which side your business leans more towards because it’s going to define who you’re going to attract to your business. And this really goes back to the movie The Founder. Have you seen this movie yet? The Founder, with Michael Keaton came out a couple of years ago. It’s a all about Ray Crock. Not the inventor of McDonald’s, but the propagator of McDonald’s. He made McDonald’s a worldwide name, by really taking franchising that had already begun under the McDonald brothers. But he expanded it way beyond their wildest dreams. And so we’re going to talk about that in a second. But first I just wanted to let you know that if you are a business owner or an executive in the self-reliance field, meaning that you have products or services that help people to become more self reliant, maybe you even have a business story that encourages self reliance and it’s all wrapped up around your product and service. If that’s the case, I want to implore you to go to DreamBizChat.com. At DreamBizChat.com you can watch a quick video. It’s eight and a half minutes. It’s me telling you all about the dream business transformation and what takes part there. Now normally I charge a $600 or more for a strategy session of this type, but if you happen to fit within those parameters and you apply, you fill out the application and you qualify. Then we’d be happy to provide you a dream business transformation for absolutely free. And the whole reason behind this is because I’m looking to find more business owners and executives in the self-reliance field and learning more about the industry and more about you and what makes you tick. Hopefully I can bring some value to you in a very short period of time. Go check that out. So we’re going to talk about the founder. So the whole storyline is not necessarily, directly factual. I relate this movie back to a lot of other business owner movies. If you’ve ever seen The Social Network, once again, not a super factual movie, but told a story. Another one Wolf of Wall Street, even though that the author wrote the book and was involved with the movie, a lot of the facts weren’t really dead on throughout the movie. But if you can get the overall storyline, if you can get the benefits behind the storyline, it doesn’t matter how true it is. It’s more about the principles that are contained. And I think all of those movies are very similar to The Founder. It’s one of those that where you see a person who’s really desperate in the very beginning and kind of go through a transformation and you could tell that the people that made the movie are trying to paint him in a certain light and they’re trying to paint the McDonald brothers in another certain light. I don’t know how true that is. It’s not important. What’s important is, are the principles of business contained within the movie.

http://DreamBizChat.com Self reliant customers suck. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass, Oregon. Today we are going to be discussing your choice of an ideal client and why that matters and all the repercussions that come from that and we’re going to be dealing with that by first. Looking at my ideal client and we’ll talk a little bit about that in a minute. If you happen to be a self-reliant before I completely tear you down, I want to at least pitch you on something. If you happen to be a business owner or an executive that’s in the self-reliant field, meaning you have a products services that help people to become more self reliant, then you’re somebody I’d like to talk to. Go to DreamBizChat.com. You can watch a quick eight and a half minute video and where I discussed the dream business transformation. Go check it out. Tell me what you think. Fill out the application if you think you qualify and we’ll let you know whether you can get a free dream business transformation, which normally costs $600 and above. So self-reliance. Let’s talk a little bit about that space because it’s something I’ve been working in for a little while now. I’ve been talking with a lot of people in that space. We interview people on a regular basis over. I had a offthegridbiz.com which is the podcast where we interview both business owners and experts within the field of self reliance. And it’s all about do it yourself. It’s all about it attracts a certain, if it’s not an introverted individual, it attracts the introverted side of people because it’s all about doing things on your own, keeping everyone else out of your business, getting off the grid sometimes actually when it comes to getting off the electrical grid or just being less dependent on other people, here’s why this sucks as a person that is trying to help these business owners to be able to go a little bit further. It sucks because if you already come from that aspect, you want to do everything on your own. You don’t want to take anyone else’s advice, you’re not looking for any help on anything and so there’s always a a, a kind of a guard up and you could probably see it in yourself. If you are in the self-reliance field and you enjoy what you’re working in and you enjoy the concepts of self-reliance, you could probably see in yourself that you just want to do things on your own. You just don’t want to have any outside interference. And that’s very, very common and it’s completely understandable. Let me tell you why you need some help and not necessarily from me. You’re always going to need other people to depend on. You can go and watch my video self reliance’s fake to talk about that. Talks about some of the misnomers that come with the concept of self-reliance. So you’re always going to need other people and it’s not necessarily someone to come in and help you tell you what to do. What you need to do is find somebody that can help keep you organized, that can help keep you in going in the right direction. You need to have people that um, expand who you already are, don’t detract or take away from what you already are. Don’t detract or take away from what you’re already providing via products or services.

Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live. Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that. I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out. But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate. If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify. This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone. I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses. In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps. One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself. I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president. And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him. I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting. The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September. You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it. And Martha Stewart is going to be there.

http://DreamBizChat.com What is business strategy? Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you by BrianJPombo.com. We’re here in Grants Pass Oregon, the jewel of Southern Oregon. Here in the Orange Office and today we’re going to be talking what is business strategy? Why am I talking about business strategy? Well, because it’s what I do for a living business strategy. I help businesses to help plan what they need to do for the long run to achieve what they want. There’s always difficulty going into this with people because the great fear is that you’re going to make it appear more simple than it actually is. Really, that’s impossible because what I do is extremely simple. I’m just going to give it all away today. I’m going to tell you exactly what it is that I do and show you how, how fundamentally simple it is. That honestly, if you just watched enough of these videos, if you got to see enough of the programs that I have available on my site and took advantage of all the free stuff that I provide, you’d be able to do a lot of this yourself. Because really all I do is change the way your brain works. Because at one time someone had to change the way that my brain worked. Let me start with the concept of an entrepreneur because whether you are a business owner or whether you are an executive of a company, your brain has been trained by the business owner at some point. And most business owners brains work backwards, not from how they should to start the business. They start the business for all the right reasons. It’s like, I want to be my own boss, I want to do my own thing. I’m creative. I want to just be able to express myself, be able to put my ideas out there, be able to produce the products or services that I want and just that is a great spirit to have. It’s a great direction to go in. The problem is during that process, most of us as entrepreneurs, we end up adapting all of these bad habits that go along with it and they become institutionalized. A bad habits like, “Hey if I’m thinking it, if I’m feeling it, it needs to happen and it needs to happen now.” So whether we expected of ourselves to go out and have it done or whether we hire people to go out and do it, everything tends to run off of a whim, off of the feeling of the moment, and you miss a whole lot of the value that comes along with system. System is a boring thing. It runs against most entrepreneurs guts. We want things to run from us on a regular basis and just exude out of us and that’s important. It’s always important to have a vision person at a company. What you also need is an operations person. You need at least one person that can help build a system that can pick up the pieces and run with what the entrepreneur has come up with, with what the visionary has come up with and be able to institutionalize it and make it function properly with purpose. The problem with entrepreneurs is our purpose is of the moment. But a business needs to have a long-term purpose too. There has to be pieces that it’s working towards. It can’t just be the feeling of the moment. So take that to today.

Home Page Dan Kennedy Life-Changer. Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Today’s a more of a serious tone. The reason is, is that a writer, speaker, marketing guru, Dan Kennedy has come out publicly and announced that he’s on his deathbed and will be no longer with us within a few days is the diagnosis. By some people’s account, he’s already passed away. I don’t know what’s true and what isn’t. It’s always tough to tell with Dan, because he’s not online himself. So everything comes through other channels. So I’m going to talk a little bit about Dan Kennedy and what he’s meant to me. This is not a typical video. I do these every day. If you’re listening to this via podcast, this is not a typical one. I suggest you listen or watch one of the other ones, if this is your first time here. Because what I do is I help business owners, and specifically I’m looking for, I’m currently recruiting business owners and executives that are in the self-reliance field. Meaning you have products or services that help people to become more self reliant. I’m recruiting them to be able to have discussions with them and see if we could do business together over the long run. If that describes you, go to DreamBizChat.com the link is in the description or just type in DreamBizChat.com. I won’t go through the details of that this time. You can find out about that on more videos. There’s also a video on that page. Now, this is going to be more about my story of how I came across Dan Kennedy and what his work has meant to me. We’ll see if I can get through this. Because, he’s made quite an impact on my life. So in 2012, I was still purchasing books on a regular basis from a physical bookstore. Before most of us were on Amazon Prime, if Amazon Prime existed back then, it was nothing like what it is now. Every year I would get a pile of gift cards from friends and family to Barnes & Noble, which was, it was kind of an interesting thing because I had worked at Barnes & Noble for a handful of years when I was younger. For some reason I think it was just a safe, a gift for people to give. And so I ended up with that for quite a few number of years in a row. And so in December of 2011, I received a bunch of these. I then went in and got a big old pile of books as I would do on occasion is I’d walked into Barnes & Noble, pick out some books that sounded interesting or I had heard recommended from other people. One of those books is this one is the No B.S. Price Strategy by Dan Kennedy. If you ever see his writings, it’s almost always written Dan S. Kennedy, I think that differentiate him from some of the other Dan Kennedy’s out there and Jason Marrs, this unto itself, if you’re interested in pricing strategy of businesses, is an interesting book. It is not his best book but it is an amazing book. If you had never run across anything from Dan Kennedy before, which I had not, I had heard about him. Everyone had talked about him for a number of years. I had been involved in marketing circles for quite awhile. Had never actually read any of his articles or books or heard any of his speeches, nothing of the sort.

http://DreamBizChat.com Five excruciating steps to become a business strategist. Hi I’m Brian Pombo, welcome back to the Orange Office here in Grants Pass, Oregon. Tonight we’re going to be talking about what led me to become a business strategist. Kind of give you a little bit of background about me because I’m always being asked, “you know, how did you end up in this field?” “Do you have degrees,” and so on and so forth about this. So I’m gonna just give you a brief background of this and also let you know that if you are a business owner or an executive in the self-reliance field, meaning that you have products or services that help people become more self-reliant, that again can depend more upon themselves as opposed to on others. Be a little bit more independent. If that describes you, go to DreamBizChat.com watch the quick video there. I’m not selling anything. Merely talking about the chance that you can have a free chat with me. Normally I charge $600 and above a for strategy sessions like this. If you happen to be in that field, if you happen to be in a decision maker position, you’re someone I’d like to talk to, go to DreamBizChat.com, talks all about the dream business transformation. Like I said, just a quick video. Go take a look, let me know if you’re interested or if you don’t like the video, let me know. I’d love to hear it. So let’s talk about business strategy or really what led me to business strategy, which is a really strange world. I’m going to start, a few years back, let’s see….around around 2007, I started out working with a national radio talk show host, actually with a few radio talk show hosts. But I would talk about one specifically in which I was brought on to help out with Internet basic basic internet outreach and social media. And I ended up going a lot into podcasting because it was when podcasting was first starting out. So I was brought on board. Did I have any background on this? No. I had no degrees in online anything because of my age. I’m 40 now, so that kind of gives you an idea, but you could do the math. Back in 2007 where I was at that time, there weren’t a whole lot of people that had a whole lot of ideas concerning social media, podcasting, and I had some experience just as a consumer and as someone that’s a pretty quick learn. I knew a little bit of html and I knew some basic internet stuff, so I was hired to kind of help out in that area. Now as I was helping out in that area, I found that certain things, certain forms of blogging, certain forms of podcasting was getting attention from the search engines. Back then Yahoo was still relatively still had a little bit of pull and especially Google. You can see, if you did certain things on your website, if you did certain things with your social media, you got attention from Google and Yahoo and that became a field known as search engine optimization, otherwise known as SEO. So when I went all out on my own, SEO was still relatively new craft. And so I learned all about SEO. I got hired from a number of local people and people just kind of referrals and I got to learn all about search engine optimization. I could help somebody if they had a local business, if they had a larger business, be able to control a certain amount of what they got...

http://DreamBizChat.com Are you on offense or defense? Hi I’m Brian Pombo. Welcome back to Brian J. Pombo Live every day we bring you another little tip, another little question, hopefully help you along with your business today. I’m not in the Orange Office. I’m in an undisclosed location while I’m at my home. And obviously a badly lit area of the house. But the best I can do at this time of night. I just wanted to give you a quick concept that is deceptively simple and also extremely deep. And the real question is, and this could be your business, you could take this and look at any one area of your business and ask the same question. Are you on offense or are you on defense? Now, if you’re not super familiar with the way that most most sports work, especially today’s professional sports. Offense are the people that have the ball and they’re moving it down the field, they’re working on scoring, they’re on the move. Defense is the side just trying to keep the other side from scoring. That’s offense and defense. The same thing’s true in war, that the same thing is true in politics and it’s also true in business. You will find that when you are on the defense mentally, tactfully, in every way, if you’re on defense, you’re going backwards. You’re not moving in a positive direction. If you’re on offense, you’re taking ground, you’re going forward one way or the other. If you’re on offense, you know you’re on offense. So the real question is if you take a take a specific area of your business, take that, take the area that is bothering you the most. Here’s one thing that’s true about that area. I can almost guarantee you’re on defense in that area. You’re feeling like maybe there’s somebody in your business that is holding you back, a coworker, a vendor, someone that you do business with, they’re holding you back and you’re always feeling like you’re defending against that person. The defensive position doesn’t work long-term. It’s a necessary position. You’re always going to have to play defense at some point, but if you’re finding yourself in a hole, it’s because you’re constantly on defense in that area of your business. The areas where you’re on offense or the areas that you find the most fun, you find the most rewarding. You feel like things are moving in a positive direction because they are. Find a way to switch your thought pattern to switch your paradigm in the areas of your businesses and think more offensive. How can I make things happen here as opposed to reacting to things that happen? So this isn’t just true in business, it’s true in relationships. Honestly, it’s true, but like I said, true in politics. Anytime you see a politician that spends more time on defense than on offense, that politician does not have long to last. They will be taken down by someone who is more on offense. It’s guaranteed. If you put it in most presidential elections, you can see, take the person who’s been on offense, but now both sides are playing offense and defense the whole time. Take the person who’s more been more on offense than on defense. There’s usually one or the other.

http://DreamBizChat.com Excellent. Excellent. Excellent. Hey, getting seen in Mr Bigs Limo. Hi, I’m Brian Pombo welcome back to the Orange Office here in Grants Pass, Oregon on this nice Sunday evening. Tonight I’m going to take you back a ways. If you’ve ever seen the movie Wayne’s World from 1992, the original Mike Myers, Dana Carvey classic. There’s a scene toward the end of the movie and they are trying to get attention for Wayne’s girlfriend, Cassandra. So she’s a singer. She has a band. They’re trying to get attention from this record producer. His name’s Frankie Sharp of Sharp Records, trying to get his attention. This is one person they’re trying to get the focus of, they just happened to know roundabouts, where his limo is going to be and they happen to know that his limo has a satellite TV in it. At the time, that was how the affluent got to watch anything is through satellite TV. So what they do is they hatch this big elaborate plan to be able to basically hack into his TV and put their program right in front of him as he’s being driven in his limo so that they could put this message, they could put Cassandra and her band singing a song right in front of them to get his attention. To hopefully lead to a record deal or what have you. Why am I bringing this up? A huge mindset thing for business owners is a lack of focus and specific lack of focus that almost every business owner I come in contact with is a lack of focus on an ideal market. I’m not saying that your market isn’t more than your ideal person, but you need to have an ideal person to shoot for in order to really garner attention from the rest of the market. When I’m saying market, I’m talking people. I’m talking customers, potential customers, potential clients. That’s what we’re talking about here. Now, if by the end of this you relate with what I’m saying and you can see yourself in it or you can see that I know what I’m talking about and you’d like to talk with me a little bit deeper about how it relates back to your business. Let’s just say you’re in my ideal market, which is a business owner or executive that’s in the self-reliance field, meaning you sell products or services or have a story that encourages people to become more self reliant than you’re the type of person that I’d like to talk to. This is just my ideal client for right now. Go to DreamBizChat.com if you fit those qualifications. Now, most of the people, 99.9% of the people watching this don’t fit that. But if you do fit that and you relate with what I’m talking about, go there and go check out the free video I’ve got there. You don’t have to put in your email address, anything like that. Just watch the video. It’s eight and a half minutes long and that’ll tell you whether you’d like to take the next step and actually talk with me. Once again, that doesn’t cost anything either. You just have to fill out the application, see if you qualify beyond that. So go check out DreamBizChat.com the link is also in the description, regardless of whether you’re listening to this or watching it,

http://DreamBizChat.com Momentum is not the goal. Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass, Oregon. This is Brian J. Pombo Live and today we’re going to be talking about momentum and that all starts out with getting to the point of momentum and that just comes from showing up. Just putting in the work, doing what’s necessary to get to the point where things start building on a life of their own. The reason why I wanted to talk about momentum is that it’s really is has a lot to do with goal setting and mindset of goal setting and we’re going to get right into that. But first I just wanted to make a quick announcement to those of you who are business owners or executives in self reliance based businesses. I like to implore you to go to DreamBizChat.com. There’s a quick video there, eight and a half minutes long. You could watch it. It talks about the dream business transformation. If you are in a position right now in your business where you’re successful, but you really want to get way up here to your dream business scenario, then the dream business transformation is probably just right for you and for this limited time it’s free. So go to DreamBizChat.com and see if you qualify for a free dream business transformation. Now onto momentum, this concept was brought to me by Producer Sean because he remembered reading about it in Steve Martin’s biography. Steve Martin, the actor, comedian, his biography Born Standing Up. If you haven’t read Born Standing Up it’s a great biography. There’s also a great audio book where Steve Martin reads it out loud and it’s, I mean my favorite types of books are biographies. I think you kind of get the best out of somebody’s life. Especially autobiographies are great too because you re you get the person’s own perspective on it and sometimes those can be pretty darn interesting. Born standing up is a great book. In it there’s a whole lot of lessons and probably stuff we’ll bring up in the future because both me and Sean really love that book. The particular point has to do with the Tonight Show, which was hosted by Johnny Carson. This was a show that many people watched. It was on late at night. Well it’s still on late at night, but at the time when it was on, it was watched by many more percentage of people than it is currently watched by now. Because of that, when Johnny Carson had a comedian, an up and coming comedian on the show. It kind of marked the beginning of their career. It was like this huge jump because all of a sudden they’re in the spotlight, they’re the national spotlight. People are seeing them. And depending on how Johnny reacted to you is how good you were considered to have done. And so if you were able to get back on there, it was considered a great thing. If you see any biography or read anything about any comedian that came up during the 70s and 80s, they always refer to the Tonight Show as being the thing that you were trying to get on to. And if you look at any of the large comedians that came out during that time, they were either on the Tonight Show or they were on Saturday Night Live. Those were the breaking out points for a lot of comedic talent and comedic actors. But specifically stand up comedians,

http://DreamBizChat.com How much free info should you be giving away? Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here. One thing that I found, well we’ll get into that in a second. I just want to welcome you back. We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today. Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media. It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it. It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work. In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there. We can go into more detail and you can watch some of the other videos in terms of why you would do daily content. But today I’m going to talk about some of the excuses that hold us back from doing daily content. I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want. Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business. I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information. Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free? I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it. So one of the main fears is that you’re going to saturate your marketplace. You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this. I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free ...

http://DreamBizChat.com Daily Grand Slams. Do you need to hit a grand slam every day? Hi, I’m Brian J. Pombo Welcome back to Brian J. Pombo Live today. We are still in Grants Pass. I am sitting out in front of the Orange Office. Drove out here to go inside to record and go live to be able to see all you lovely people. Wasn’t quite able to make it in. You may be able to guess from my voice that I am the walking dead right now. I’m quite sick and you may have noticed yesterday too. But today it’s been trying, so they can’t all be grand slams. What’s a grand slam? If you’re not a baseball efficient auto than you don’t know that in baseball it’s the best thing. One of the best things that you can do is hit a grand slam, which is you’ve got three other people on base and you hit a home run. So you get four runs in, you’ve scored four points for your team. It’s one of the best things you can do. You can’t always do it every day. It just probably is not realistic. Every once in awhile the fate is gonna hand you a sticky, wicket and take you in a different direction. So today’s one of those days. I wanted to come to you and discuss daily content in terms of information and how much information you should provide. We’re going to move that until tomorrow. And so I could go into some more detail, bring out the dollar store whiteboard and kind of go through some ideas with you on that. But for today, I just want to encourage you, if you’re a business owner or an executive in the self reliance space, go to DreamBizChat.com. Go and check out the video I have there. It’s only eight and a half minutes long. It goes by quick. I love to hear your feedback on it. If you think you’d be interested, fill out the application. It’s all completely free. It’s a chance to be able to have a talk with me. Trust me, I won’t get you sick. I’ve looked this up as a science. Supposedly you can’t get people sick over the interwebs. We’ll see tomorrow. More details in terms of daily content. Just remember, if you’re doing it daily, it stacks up. It stacks up and stacks up and stacks up. So they don’t all have to be the greatest thing in the world. Sometimes you’re going to be doing things that I guess you could say are a little bit more relatable where you’re not Mr or Mrs. Perfect. That you sometimes pretend to be, you know, so hopefully I don’t pretend to be that for you, but y’all have a great night and we will see you tomorrow. Get out there and let the magic happen.