How Much Free Info Should You Give Away?




Brian J. Pombo Live show

Summary: <br> <br> <a href="http://brianjpombo.com/how-much-free-info-should-you-give-away/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> How much free info should you be giving away? <br> <br> <br> <br> Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here. <br> <br> <br> <br> One thing that I found, well we’ll get into that in a second. I just want to welcome you back. <br> <br> <br> <br> We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today. <br> <br> <br> <br> Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.<br> <br> <br> <br> It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it. <br> <br> <br> <br> It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work. <br> <br> <br> <br> In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there. <br> <br> <br> <br> We can go into more detail and you can watch some of the other videos in terms of why you would do daily content. <br> <br> <br> <br> But today I’m going to talk about some of the excuses that hold us back from doing daily content.<br> <br> <br> <br> I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want. <br> <br> <br> <br> Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business. <br> <br> <br> <br> I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.<br> <br> <br> <br> Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free? <br> <br> <br> <br> I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it. <br> <br> <br> <br> So one of the main fears is that you’re going to saturate your marketplace. <br> <br> <br> <br> You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this. <br> <br> <br> <br> I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free ...